Smooth video, nice transitions, licensed music, and your agent branding. It’s the perfect recipe for a video tour. Or is it? Well, yes and no. More often than not, something is missing.   The Missing Piece… That something is what you’re not hearing. Long ago, (even before my time!) silent movies ...
Shorter is always better. Leave them wanting more. That’s the prevailing wisdom in video production. I agree to a degree. Too long and your audience will click off before the end. And your Google “view stats” and your SEO juice will take a hit.   What do you mean by Short? But when we say short, ...
HomeStar Video Tours, your complete source for video home marketing, neighborhood tours, and agent profiles, is now expanding! We are excited to announce that we are now offering a line of home video tours specifically designed for your haunted listings! Our high definition videography will captu...
     More home shoppers are searching for listings and for agents online, and specifically, watching videos to help them make their decisions.        The Digital House Hunt study, a joint report between NAR Research and Google, shows an opportunity for Realtors to market to home shoppers and stan...
Your video tour and photography session is the most important showing you will ever have, and the one that paves the way for all future showings.  You probably share a home preparation checklist with your sellers and we always do as well...but through the years, I've noticed there are a few mista...
Have you read "The Digital House Hunt" marketing report by NAR and Google? I know, we all have super busy lives, so you may have skipped reading the whole thing, but it's an interesting look at "the evolving role of digital media" in the home search process. Check out the numbers on agent-related...
Google and NAR teamed up to study how consumers search for real estate online. The goal was to “better understand the evolving role of digital media in the consumer home search process.”  So, how do home sellers use video in their home searches? A picture is worth a thousand here's the...
"Listings with video had a 400% increase in inquries and web page views in 2011." - Domain real estate service     Engage and connect with potential clients by utilizing video to market both your listings and yourself!  Here are five ways to not only get your listings noticed, but to get YOU noti...
Growing up just an hour from Disneyland, my husband never went to the magical theme park as a kid. Why? It was so close to home, his family didn't see it as anything special. Likewise, if you've lived in a city your whole life, it's easy to overlook the hidden treasures in your own backyard. From...
I've heard that all of the cool movers and shakers in real estate went to Real Estate Connect in New York (guess I'm not cool, I missed it.)  But hey, I did follow it on my twitter stream, especially the video portion, and I noticed quite a few attendees were wondering "How do you tell a story wi...

Susan Harding, HomeStar Video Tours

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