For anyone interested in concepts, tactics, strategies, ideas or tips on home staging, interior redesign or decorating.
ARCHIVED BLOG POSTS
When times get more difficult and profits drop, the questions always come up - Should I cut my fees? Should I lower my prices? Should I take a lower commission? I've heard many viewpoints and I'll share three. 1) Make things more affordable so you can keep business coming your way. At fi...
Can you answer these four questions? 1) Why should I listen you? 2) Why should I believe what you have to say? 3) Why should I do anything about what you're offering? 4) Why should I act now? If you don't answer these questions in your presentation, you won't get the sale.
Peter Drucker said there are only two profitable endeavors of a business. Marketing and innovation. If you're spending most of your time managing your business, your business will probably fail. The vast majority of your time should be spent marketing it, promoting it, and testing your appro...
Use visuals when presenting. People recall 20% of what they hear, 30% of what they see and 50% of what they see AND hear. The percentages go up even higher when you add touch. So if, in a presentation, you can get your client or prospect to see, hear AND touch (or be interactive in some way), you...
It is with great pride that I announce the following candidates have successfully completed all of the requirements to become certified by the Academy of Staging and Redesign. They have earned the designations Certified Staging Specialist and Certified Redesign Specialist. They are our two most h...
When you are new to staging and you want to stage unfurnished homes, it's expensive and difficult to acquire inventory. One way to cut the costs of gathering an assortment of usable art is the purchase various sizes of blank, stretched canvas from your local art supply store. Then, using a co...