stager: Integrity is what you do when no one is watching...and then you never have to have regrets! - 02/03/09 09:36 PM
Today when I was returning items with my receipt to TJ Max Department Store that I had purchased for a design project a couple of weeks ago I was told by the clerk because I was a "stager" I would only be allowed to return items within 30 days of my purchase. Now I think this is reasonable for a store to ask this of their clients because they do not want "old" products but their other customers are allowed up to 60 days for returns.
I asked to speak with a manager to whom I know very well to find … (17 comments)

stager: Why stage a VACANT house? - 01/27/08 11:06 AM
Within seconds of walking into a house, prospective buyers form an impression and know whether they want to buy the house or not.  That is why staging a vacant home is critical.  A empty home has a harder time presenting the personality of the home but be guaranteed it will show every flaw that the home has!
I call it the naked house syndrome. Everything is exposed -tired or stained carpet/flooring, cracks, chipped counter-tops, inexpensive lighting, worn paint, bad or no window treatments- need I say more?  You've seen it too many times! In addition you've heard the buyer say how will my … (1 comments)

stager: RESA appoints Karel Rogers Nevada State President - 01/21/08 10:23 AM
For Immediate Release    January 20, 2008
Karel Rogers has been appointed Nevada State President of the Real Estate Staging Association. 
"RESA" is the portal to the staging industry and is the source of education and business tools focused on the needs of real estate stagers. She will serve a 1-year term as President and will help to establish chapters throughout Nevada which will provide peer to peer support for the chapter members as well as promoting education to real estate agents, home owners and the general public regarding the value and benefits of Staging. RESA is the only Staging Association in North America … (0 comments)

stager: You've got a secret..Staging - 01/20/08 11:15 PM
Think of staging as your secret weapon. Yes secret for you Realtors.  Staging is what can set you apart from other Realtors when it comes to marketing a property.  Utilizing staging and home preparation services  can help you to dazzle your client in the interview process.  Sometimes  the homeowner will want to know "what's in it for me" that will determine which Realtor they will choose.  Staging can be your secret weapon that will offer to the client  a unique opportunity that other Realtors maybe just haven't considered.
I am alway surprised how many times I talk to a Realtor only to find out that they do … (3 comments)

stager: Are Staging Companies created equal? - 01/20/08 10:59 PM
Staging is all about creating a connection with the future homeowner. 
 When you are hiring a staging company be sure to interview and find out what types of products and services they provide.
How long have they been staging
What is their background in design, what formal training do they have for staging
What kind of staging(vacant, occupied) do they provide?
Do they own any furniture? or will you have to rent from a corporate leasing company, this can be very expensive
How much inventory do they have and what is the quality of these products
How long will it take to complete the project
How many rooms will they … (0 comments)

stager: Sell your clutter...don't move it! - 01/20/08 10:39 PM
Getting a house ready to sell can be exhausting!  The de-cluttering and removing the "stuff" to a storage area can be costly and time consuming.  I often recommend to the seller to consider  putting the extra furniture and accessories  into a consignment store not a storage unit. 
Often when you move your new home will not accommodate your furniture that you have anyway due to windows, room size or not enough rooms just to mention a few.  So instead of paying to have it stored turn it into cash for  new items for the new home.  Just a thought to help the seller not … (3 comments)

stager: The house just won't SELL! - 01/20/08 10:33 PM
There are many factors to consider when a house is not selling.  But before you reduce the price of the home the first time you should consider bringing in an expert to give a critique of the home from curbside, throughout the home and including the back yard.
Our company has such services as do other staging companies.  I can tell you from experience that 9 out 10 times there are things that can be done to help make a connection to the new homeowner.  Don't underestimate the value of this service. 
The reduction price for the property will be in the thousands … (3 comments)

stager: Dirty house seen as a fixer upper! - 01/20/08 10:17 PM
Will the new buyer see past a dirty house? 
Answer: Probably not and the house will probably fall under the fixer up category.
When we are called to do a report for the realtor and homeowner on how to get the home ready for sale we often see a dirty home.  This doesn't  mean necessarily that the house is cluttered it can just be dirty.  We recommend that if you want to list this house you better plan to pay for an outside service to come into the home and put the sparkle back into the home.  But don't stop there make sure just like … (6 comments)

stager: Don't wait 30 -60- 90 days..STAGE IT! - 01/20/08 10:14 PM
Has the real estate market in your area gone flat?  In the Reno market it has really slowed down and Realtors are looking for creative ways to sell the home. Staging is a great way to get new interest in a home that has been on the market for over 30 days. 
But why wait until the home has been on the market for 30-60-90 days.  Get it staged and sell it!  If you put staging as a part of your marketing strategy as you speak to your client on the listing if they decide against using staging at the beginning you will have … (3 comments)

stager: Looking to give yourself a raise? - 01/18/08 08:53 AM
Realtors...want to give yourself a RAISE?
STAGE YOUR LISTINGS AND YOU COULD MAKE $32,500 OR MORE ... PER YEAR!
The median home price in Reno/Sparks Washoe County is $332,000
Staged homes bring in 3-10% over the listing price. This equates to an equity gain of    $9,960- $33,200 or an average of $21,580 per property.At 3% commission: $674 for you or  2.5% commission: $540 for you
If you sold 2-4 homes per month at 3% commission: $1348 - $2696 for you
The calculation is easy to figure for your area.  Even if you sell only one house a month you still will be making more money at the … (0 comments)

stager: Successful STRATEGY--STAGING - 01/18/08 08:50 AM
Strategy for Success...STAGING
We can all agree that selling a house is all about the marketing efforts that the Realtor and homeowner puts into the selling process.
Selling a home in this market requires that Realtor and homeowner to think outside the comfort box.  We all remember the days when the homeowner didn't have to do much to sell their home...well those days are gone!
I realize that Realtors have a catch 22 situation- first they want to list the home so they tell the homeowner what a great home they have and after they have signed the listing they have to tell them the … (1 comments)

stager: Realtors...Want to give yourself a RAISE? - 01/12/08 03:03 PM
Realtors...want to give yourself a RAISE?
STAGE YOUR LISTINGS AND YOU COULD MAKE $32,500 OR MORE ... PER YEAR!
The median home price in Reno/Sparks Washoe County is $332,000
Staged homes bring in 3-10% over the listing price. This equates to an equity gain of    $9,960- $33,200 or an average of $21,580 per property.At 3% commission: $674 for you or  2.5% commission: $540 for you
If you sold 2-4 homes per month at 3% commission: $1348 - $2696 for you
The calculation is easy to figure for your area.  Even if you sell only one house a month you still will be making more money at the … (2 comments)

stager: Strategy for Success...STAGING - 01/12/08 02:00 PM
Strategy for Success...STAGING
We can all agree that selling a house is all about the marketing efforts that the Realtor and homeowner puts into the selling process.
Selling a home in this market requires that Realtor and homeowner to think outside the comfort box.  We all remember the days when the homeowner didn't have to do much to sell their home...well those days are gone!
I realize that Realtors have a catch 22 situation- first they want to list the home so they tell the homeowner what a great home they have and after they have signed the listing they have to tell them the … (3 comments)

stager: Set yourself apart...STAGE IT - 01/09/08 08:42 PM
Did you know that staging has been around since the early 90's? But back then it was used in limited settings and for more high-end homes. It's taken a lot of years to get where staging is a marketing tool that is used by savvy Realtors and homeowners to sell homes.
HGTV in the last few years have targeted the home improvement market. They have done a great job of educating the public what and how staging works.  Staging can be done to both vacant and occupied homes however the staging for each is very different.  A home without furniture often lacks interest and shows … (0 comments)

stager: Staging done by the Seller - 01/09/08 10:42 AM
Can the homeowner do the staging for the home?  Absolutely!  We have a service called Super Strategies for selling the house where we can give the homeowner all the ideas, layout and concepts that staging and prepping can be done for the home for sale. We charge by the hour for this service and you will find that most staging companies offer a similar service.  If the homeowners are motivated they can most likely get the work done necessary to really make a difference in the appearance of the home.
In addition, there is so much information about staging on the Internet … (0 comments)

stager: NO more getting locked out of your car! - 01/08/08 06:30 PM
Does your car have a remote key-less entry? If you lock your keys in the car and a spare key-less entry to your car at home, call someone at home on their cell phone from your cell phone.  Hold your cell phone about a foot from your car door and have the person at your home press the unlock button, hold it near the mobile phone on their end.  Your car will unlock and distance is no object.  You could be hundreds of miles away, and if you can reach someone who has the other "remote" for your car, you can … (5 comments)

stager: Look at that COLOR! - 01/08/08 06:14 PM
Look at that COLOR!
I'm sure you have heard from buyers that they hate the "color" of the room or house followed by "let's see the next house."  Why can't they just see past the color?  Why can't they see how great the house could be if they just painted it themselves?  Why even try and figure it out...they just can't.  So make sure you have your sellers get all the rooms painted that are dirty, tired, bright or odd colors to warm neutral colors. 
A color expert is your best bet when making suggestions for color. The best part of bringing … (0 comments)

stager: A Good Picture Can Speak a 1000 Words! - 01/08/08 05:58 PM
A Good Picture Can Speak a 1000 Words!
Selling a home is all about getting the home ready to sell and making sure all the details are completed prior to listing the property.  Even a good house can look better when you apply staging.  Whether the home is occupied or vacant, staging will always improve the value of the home.
After the home has been primped and prepped it's time to sell it. We have all seen pictures taken by Realtors or their staff that really don't represent the home or the client well. So, if you are not using a professional service for … (7 comments)

stager: BIAS Yes or No? Stage It! - 01/08/08 04:34 PM
BIAS Yes or No? Stage It!
I always am surprised when I talk to Realtors that are not utilizing staging services during the listing process.  Staging is an awesome marketing tool that can be used to set a higher standard of service by the listing realtor. And the service for giving staging estimates are usually free so how can you go wrong by encouraging the sellers to consider staging which totally prepares the home for a successful listing.  Well I believe it usually comes down to Bias -Preconceived notion that the homeowner will not want to use the service for the following reasons:
Doesn't workTo ExpensiveDon't understand the … (8 comments)

stager: INVASION of Family Photos - 01/07/08 12:17 PM
The INVASION of Family Photos (For homes NOT for sale)
If you have a home for sale put all your photos away
I often go into homes that have a lot of family pictures everywhere and they don't even have space for artwork. So let's talk about how and where to display family photographs.
Family photographs tell our family history and can be a great way to let others know about your family.  So create one area in your home that is designated for displaying your photographs.  The ideal place is a hallway or family room.
Group your pictures in themes like family, travel … (4 comments)

 

Karel Rogers

Reno, NV

More about me…

Real Estate Staging Unlimited

Address: Reno, NV 89510

Mobile: (775) 742-1425

Office: (775) 742-1425

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