Susan's Blog

Real Estate Agent - Keller Williams NE, Kingwood Texas (Humble & Atascocita too)



This is for all my Active Rain friends and their families.  Yall have a Wonderful & Safe New Year's Eve celebration.  And if you are going out somewhere tonight - be especially careful driving - those drivers out on the road after their own parties could be a little crazy!  See you in 2010.   Sus...
It began with a contest.  Bob offered prizes and points - it doesn't get much better than that!  Plus the contest involved a book I have.  SHIFT.  A book I've read.  SHIFT.  A book I believed in.  SHIFT.So, I wrote my blogs about the Twelve Tactics for Tough Times.  And while I was rereading, hig...
Megan and Hanna put out some very interesting information about 2009 Buyers and Sellers.  I thought this was definitely worth sharing!The 2009 National Association of REALTORS Profile of Home Buyers and Sellers Highlights Characteristics of Home Buyers - Forty-seven percent of recent home buyers ...
SHIFT has been great from start to finish.  And I'm not surprised at all with the final tactic of the Twelve Tactics for Tough Times.  It is the one that trips us all up at one time or another.   Tactic #12 - Bulletproof the Transaction - Issues and Solutions This is where we really earn our comm...
These are tough times we live in.  And SHIFT is able to offer Twelve Tactics for Tough Times.  In these tactics, I was very interested to read what Gary Keller had to say regarding distressed property sales. Tactic #11 - Master the Market of the Moment - Short Sales, Foreclosures, and REOs SHIFT ...
Okay, so I'm reading SHIFT.  I'm on my third highlighter.  Notes throughout the book and I come to the next of the Twelve Tactics for Tough Times.   Tactic #10 - Expand the Options - Creative Financing Screeching halt for me.  I'm not going to say that I haven't thought about the various scenario...
Advantage.  Buyer.  The SHIFT has created a buyer's market.  And the buyer's market has made the buyers focused on PRICE.  In fact, this focus is so narrow that other reasons, very important other reasons like community, work commute, school district, etc., just seem to vanish before the all powe...
First impressions of your listing make all the difference in the world.  And although the seller may nod in agreement with you as you state this fact, it is still their home and that emotional attachment that makes it so not-business and oh-so-personal.  In SHIFT, the next of the Twelve Tactics f...
SHIFTing times require your finger on the pulse of the market.  And you have to be able to explain just what the market's condition means to your sellers.  They may have an idea that the price they want for their home isn't going to match what they can truly sell it for but may not be savy to jus...
A SHIFT in our real estate world makes us consider the effectiveness of our business plan.  Do we continue with proven sales techniques?  Or do we adapt & tweak our current model?  Reading SHIFT by Gary Keller has made me realize I am doing a lot of things correctly - just not as consistently as ...

Susan Brown

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