Scott Hoen Title Tips

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Title Insurance - First American Title Company - ePro, MBA
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ARCHIVED BLOG POSTS

2008 

Right to the point -- 1 - Sell your main website to the consumer who is reading the page -- does the description of your website on the search engine provoke or urge the consumer to click on the page title to go to your website -- optimize this description to offer click-through appeal by selling...
10/31/2008
There are 4 simple things you need to look at to improve your search presence on the Internet.  Even if your website looks good to a human, search engines rule the Internet and you have to optimize your website to be found.  Otherwise, you have a nice site that no one will find or see! Page Title...
10/31/2008
Websitegrader is a fantastic tool to evaluate your website for FREE.  Enter your website address and a FREE report will be generated and tell you what your "score" is from 1 through 100, 100 being best.  For example, Active Rain has a ranking of 95! You will be provided with an analysis that can ...
10/31/2008
I was using Active Rain today to look for a specific tool that I could use in my marketing program and I was surprised to find a new addition to the functionality of the website.  At the top Active Rain added Consumer Channels, Professional Channels and States. This is great -- I clicked on Profe...
10/09/2008
On a previous blog, I discussed the top ten mistakes -- this one will focus on the positive or those items that you should focus your energy on and do yourself proud. 1)  Prepare a NEW presentation for each prospect Don't just pickup a standard canned presentation that you have done before --- do...
10/06/2008
To the point and not in any specific order: 1)  Dumping Information Too many times, real estate sales professionals talk about the features of what they have or what they do -- discuss the benefits -- what are the benefit to using you vs. another professional in selling the home.  Don't throw out...
10/06/2008
The Holiday season is quickly approaching and you have an opportunity to stand out from the crowd. Many send out holiday or season greeting cards in December. I recommend you take advantage of the Thanksgiving season and send out your cards or letters the middle of November.  Whether it be a than...
10/02/2008
Apply or OK? When you change computer settings -- the system prompts you to click on Apply or OK for the changes to take effect.  Or do you just have to hit Apply? Or just OK? Where Apply comes in handy is when you are making a change to your desktop themes / colors or Display Properties like scr...
10/02/2008
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Scott Hoen

VP, Director of Marketing Systems & Tech, ePro, MB
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