ARCHIVED BLOG POSTS

2011 

Licensees enhance their professionalism through continuing education. The law requires continuing education before renewal of a license, but many professionals take more courses than are required by the law. National organizations award professional designations to graduates of their educational ...
07/29/2011
 Nonverbal communication, often called body language, can be very important in sales. The real estate sales associate who understands body language will be better able to read the attitudes of customers and develop body language that can make a customer comfortable and establish rapport. Often, n...
07/29/2011
Letters, e-mail, flyers, and other forms of written communication are often the first impression licensees make on members of the public. Bad grammar and misspellings may reflect poorly on the licensee and the brokerage firm. Written communications skills are even more important for writing a con...
07/29/2011
3 Comments
Word choice is important. For instance, the statement "We can finish the deal by the end of the month" would sound better as "We should be able to close the transaction by the end of the month."Jargon is a word or an expression related to a specialized vocation that a layperson might not understa...
07/29/2011
Talking to buyers, sellers, appraisers, surveyors, and other licensees enables the professional to share information, ask questions, and better understand the needs of others. The professional must be able to express information completely, honestly, and clearly. The individual who fails to maste...
07/29/2011
Communication is the core of the real estate brokerage business. A licensee may be knowl-edgeable, competent, and ethical, yet because of a lack of communication skills, be unableto help customers successfully. The four types of communication skills necessary are:1. Listening skills2. Oral commun...
07/29/2011
1 Comments
A distinct difference exists between what is ethical and what is legal. License laws set a minimum standard of professional behavior, while codes of ethics set the higher standard of what is honest and fair to all parties involved in a real estate transaction.Even the appearance of impropriety ma...
07/29/2011
Real estate licensees may not refer to themselves as appraisers unless they are licensed appraisers or certified appraisers.All active licensees may be paid for providing appraisals or appraisal services as long as they do not represent themselves or their reports as being certified. The appraisa...
07/29/2011
Customers of real estate licensees expect them to be knowledgeable, organized, and effective in their duties. The Florida Real Estate Commission (FREC) has established the requirement for post-licensing education to help new sales associates become proficient in the day-to-day practice of real es...
07/29/2011
Improvements to land and structures can reach a point at which they have no positive effect on property values. As long as money spent on such improvements produces a proportionate increase in income or value, the law of increasing returns is in effect. When additional improvements bring no corre...
07/29/2011
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