Craigslist vs. Newspaper (Open House Advertising)

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Real Estate Agent with InlandHomeFinder.com

  

 

I wanted to take a minute to share some results on a recent Open Hose I held.  Craigslist is fast becoming one of my favorite tools in advertising especially the pricetag.  I ran a traditional 4 line Open House ad in the local paper The San Bernardino Sun which came out Friday, Saturday, and Sunday.  This ad came out to about $35.  I also posted an ad on Craigslist which cost me nothing.  According to my sign-in sheet 3 seperate visitors cited Craigslist as their source while the newspaper attracted none.  This is just one incident but I will be monitoring this closely in the future.  Things are definitely changing.  It's just a sign of the times.  I will continue to cover all bases moving forward but I'm interested to hear what types of results you are all finding in this area.

Your comments are greatly appreciated!

 

Nick Ondatje - San Bernardino Real Estate

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Rainer
59,507
Dan Homan
Coldwell Banker Ellison Realty, Inc
Thanks.  I have never used Craig's List, but looks like I will be giving it a shot.  Thanks again!
June 24, 2007 02:25 AM
Anonymous #24
Anonymous
Shelly Field
I like the idea of Craigs List for advertising open houses.  I was wondering about other creative ideas.  I work with an associate (we are a team) who is very frustrated with advertising creativity.  Suggestions welcome!
July 04, 2007 10:35 AM
Rainmaker
630,719
Brian Block
Northern Virginia & D.C. Real Estate
RE/MAX Allegiance, Managing Broker/Branch Vice President
Craigslist is much more effective in our area and of course much cheaper (free) vis-a-vis The Washington POst (avg. $200 -- and few if any open house visitors).
July 08, 2007 04:42 PM
Rainer
9,505
Sonja Phelps
REALTOR, Metro Brokers-Georgia
Metro Brokers/GMAC Real Estate
yes I have tried www.craigslist and the www.neighborhoodopenhouse.com web sites...both are wonderful resources.  Listing a house and open house events have had many advantages in these web sites.  I have received three contacts in one open house event (mainly by craigslits).  I look forward to reading other great tips and super stories regarding this web sites.  Great topic.
July 08, 2007 05:33 PM
Rainer
6,950
waey wyqw
wyq34y
In most markets and across most demographics, Craigslist is a very cost effective way to generate leads. Thanks for the research.
August 05, 2007 07:05 AM
Rainmaker
672,493
Rob Arnold
Metro Orlando Full Service - Investor Friendly & F
Sand Dollar Realty Group, Inc.
The internet has definitely changed the way people do business.  It is nice to have free sites like Craigslist to create leads and advertise property.
October 07, 2007 09:26 AM
Rainmaker
1,004,125
Donald Bradbury
e-PRO, Realtor - Bucks County PA - 610-952-3578
Bradbury Team Prudential Patt, White Real Estate

Hey!  I enjoyed reading your Blog about open houses.  Thanks for posting it!

Don Bradbury

October 07, 2007 01:26 PM
Rainmaker
1,843,230
Gita Bantwal
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
RE/MAX Centre Realtors
Is there a separate section for open houses or do you post with homes for sale?
October 09, 2007 07:13 AM
Rainmaker
53,814
Doris Barnett-214-236-2908 cell/txt
Professional REALTOR/Trainer
RE/MAX Select Homes

Absolutely YES. I have used it and received the same kind of responses. In fact when I participate online, I am a contributor too, I always suggest craigslist as an inexpensive alternative when it seems appropriate.

Good to know it works all over the country. Hailing from the North Texas area today!

October 09, 2007 12:18 PM
Anonymous #32
Anonymous
Bumble Bee

I know of another one that's even better than Craigslist.  But its pretty new and not many people know of it.  Some people may find this at piref.com a little expensive though.

http://www.piref.com

If you think Craigslist saves you money, I figure this website should save you perhaps even more.

 

.

November 22, 2007 01:21 AM
Rainer
34,861
Mehmet Met Dilsiz
FND Photography / M2 Real Estate Solutions

Nick,

thank you for sharing your experience.  This is really great to know, and I will be utilizing craigslist more now..

November 22, 2007 09:45 AM
Rainer
17,237
Craig Cooper
Diverse-Capital, Inc

Thanks for the post Nick, Craig list is a great tool, This Craig help save homes from foreclosure with Loss Mitigation the Preforeclosure market out of control, we can help you serve your clients better, we can stop the foreclosure process and keep the homeowners in their number 1 Asset, Become part of the solution today help stop foreclosure.

www.10kpermonth.com/craigcooper or www.Preforeclosureusa.com/craigcooper

800-679-7042 ext 5701

March 12, 2008 03:24 PM
Rainer
17,237
Craig Cooper
Diverse-Capital, Inc

Thanks for the post Nick, Craig list is a great tool, This Craig help save homes from foreclosure with Loss Mitigation the Preforeclosure market out of control, we can help you serve your clients better, we can stop the foreclosure process and keep the homeowners in their number 1 Asset, Become part of the solution today help stop foreclosure.

www.10kpermonth.com/craigcooper or www.Preforeclosureusa.com/craigcooper

800-679-7042 ext 5701

March 12, 2008 03:24 PM
Rainer
299,956
Vicente A. Martinez
Realtor, Brooklyn - Long Island - Queens Homes
Prudential Douglas Elliman Licensed Real Estate Salesperson
Hi Nick. Craigslist is the way to go! I stopped newspaper ads because I was spending money for just a couple of leads. Craigslist however gets me dozens of leads for FREE!
March 13, 2008 01:28 AM
Rainer
31,244
Tony Fantis
Realtor,Principal Broker - Salt Lake City
Fantis Group Real Estate
Yep, it's amazing how people gravitate toward to the free advertising!  One of the upcoming issues with craigslist.com is many agents are not following local and state laws, or are making statements that violate equal housing.  I know there's some talk locally of policing the site and looking for violations.  If we keep our noses clean, I think this will be a great resource for a long time to come!
March 17, 2008 09:41 AM
Rainer
17,073
Carson Porter
Baltimoresun.com

Craigslist isn't as big in Baltimore as in San Fran. It seems to attract buyers for investment properties, handyman specials, etc. But I still reccomend posting there since it costs you nothing. And you can just copy and paste the source code from your listing on another site into CL to save time.

June 18, 2008 10:51 AM
Rainer
21,856
Kimberly Dotseth
Try Our "Cancel Anytime" Listing!
Blend Real Estate, broker/owner

We only ever use www.OpenHouseGenie.com for all our open house advertising. It's a very clean, professional, easy to use site. We pay $10 for an ad that runs seven days.  You can add photos, virtual tour, link to your personal website and all your contact information is very easy for the open house visitor. I have had a lot open house visitors come to me from this site.  I know it's in San Diego and I talked to the owner who says they're expanding nationally and looking for five other cities.  We used to use the Union Tribune but one small open house ad starts at $132! Insane.  The death of papers is here, which is too bad because I read my religiously with coffee every morning.

 

Kimberly Dotseth

broker/owner

Green Box Homes

July 17, 2008 10:06 PM
Anonymous #40
Anonymous
Thomas

The only thing bad about selling houses or buying houses for that fact is there is so many scams going on nowadays.  I routienly try to flag some of these 'deposit' type schemes, but it really does nothing, they just keep posting.  Craigs Hitmen over at craigshitmen.com as put an end to alot of this, however I can't see this being the end all either.  I just want to make some money selling real estate on craigslist like the rest of us!

December 07, 2008 09:30 PM
Rainer
7,293
Eric Auger
prudential Americana Group, Realtors

Hi everyone:

I have been using a great tool to automate my postings on Craigslit. All I have to do is create a dozen ads with several different headers and tell rainmaker how often I want those ads posted. It does the rest. Whether you are at your computer or not your ads get posted.

Here is a link to download a free trial: Rainmaker (set up is a breeze!)

Another tip you might want to take in consideration: Craigslist monitors IP addresses and if they detect that too many ads were posted from the same IP in a short period of time, they might block your IP. Trust me, if that happens posting on craigslist becomes a real headache! There is however a simple method to prevent it from happening and that is to "mask" your IP. I have used very inexpensive software to do that: hide my IP 2009. (you can get a free 15 days trial by clicking here)

Start combining both softwares and you will be a true Craigslist posting machine!

Good luck!

July 20, 2009 03:20 PM
Rainmaker
87,962
Leslie Leis and Dee Bundy
Sell Smart, Buy Wise & Live Well in Nrthn Colorado
ERA Herman Group Real Estate

Thank you for this info. I am holding an open house this weekend and was trying to decide on the best way to advertise it.

February 22, 2010 03:44 PM
Anonymous
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Rainer
26,139

Inland Empire Real Estate Short Sale Pro

InlandHomeFinder.com
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