I'M EXHAUSTED! How does one keep up with online blogs, posts, etc.

By
Real Estate Agent with Alain Pinel BRE 01367196

Back in 2003 when I became a Realtor, I signed up for the free version of a website from Point2Agent.com. Since I didn't have any clients yet, I scoured the internet for useful information to populate my website. Thank goodness Point2Agent is so robust it reaches a lot of other websites.

Internet presence begins...

So I began by doing open houses for other agents with listings, and got their permission to post them on craigslist (some even asked me what Craigslist was). In 2003, I was the only one in my office posting open houses on craigslist. Now, nearly everyone does.

Fast forward. Tuned in to Zillow when it was just starting. Signed up for an account, Started posting my listings. Also answered some questions that I felt qualified tor answer.

Started using Postlets. Followed by VFlyer. I'm using both to create online flyers. Also creating my own Visual Tours.

Now Active Rain. Trulia. Facebook. Twitter. Thank goodness some of them allow inter-links.

Trying to be a good Active Rain member by commenting, giving feedback, sharing info, and yes, blogging.

Why I blog, why I post

I have to be on the internet. I have to keep going. Internet presence is a must. And based on my results last year where 30% of my sales were from leads generated from my internet presence, I know I have to keep going. Just need to know how to be more effective AND efficient.

It isn't just the social network like Active Rain, but also the general public outreach (and appeal) of Zillow and Trulia and Craigslist.

But I'm exhausted!

Am I the only one feeling like this? I know getting a web presence is extremely important. But how do you budget your time to do this and still be effective and provide good content?

 RELATED POSTS

Sources of my closed escrows in 2008 will dictate where I will focus my energy in 2009

10 Things to Do When Posting on Craigslist

 

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Topic:
ActiveRain Community
Groups:
Almost Anything Goes
Club Chaos
Dedicated Bloggers
Diary of a Realtor
"Whacked"!!!
Tags:
blogging
posting on craigslist
point2agent
postlet
vflyer
facebook
trulia
zillow
advertising on craigslist

Comments 28 New Comment

Rainmaker
119,850
Joanne O'Donnell
Chic Home Interiors - Stager, Trainer & EcoProfessional

Pacita, I like the blogging, commenting, etc... but it is overwhelming - you can't help but get behind...  I have thought about having someone younger do some of it for me, someone more tech savvy... but it is hard to give up your own voice...  You are not alone... 

April 10, 2009 12:01 AM
Rainmaker
657,327
Pacita Dimacali
Alameda/Contra Costa Counties CA
Alain Pinel

Antonio --- it isn't just from Active Rain where my internet leads originate. I've also answered questions on Trulia, especially about property tax reassessment which generated a potential listing in a few months. Point2 has been invaluable as I have had exposure from there.

But to tell you the truth, it's the constant posting on craigslist for my listings that generated a lot of attention. Each of my active listings are posted 2-3 times a week prior to open house. More than once, I've had someone contact me because they liked my posts (using Vflyer, Postlets intermittently). They said "you must be very good because I see your name all the time!"

See a related blog: 10 Things to Do When Posting on Craigslist

Joanne --- it can't be our blog if we aren't the ones writing it, right? I consider blogging like an online diary. It's one way to share an experience, post a question, seek help and advice, and promote a service.

April 10, 2009 12:14 AM
Rainmaker
598,564
Donne Knudsen
CalState Realty Services
Los Angeles & Ventura Counties in CA

Pacita - while I most certainly agree that everyone in the industry (real estate & mortgages) must be doing some kind of internet marketing. As you pointed out, AR is not the only source for internet marketing.  There are so many other ways of doing internet marketing.  However, we must be working smarter these days as well and spending our time where it most effective.

Not too long ago (I believe early this year), you had a post where you analyzed where all your business came in 2008.  While a large proportion of it came from the internet, this was your indication that you need to spend a certain percentage of your time on the internet.  You had even distinguished where on the internet your leads came so that you knew what percentage of your time you needed to spend where.

I did the same exercise and my number were different than yours, which is why I don't spend nearly as much time as you on the social networking sites as some people seem to think I should.  Among all the sources where my business came from in 2008, social networking was on the bottom of the list.

Now, since I only started participating in social networking in the last quarter of the year, I'm sure that had something to do with it landing on the bottom of my marketing sources.  I'm well aware that there are thousands of people here on AR who will tell you that socal networking is their primary source of business - good for them.  However, I'm also sure I'm not the only one who does not receive their most of their business from social networking.

I don't want to discount social networking sites of their ability to attract consumers to us, all I'm saying is that as business owners, we need to know where our business is coming and that we need to divide our time accordingly.  If the bulk of your business is coming from social networking, then social networking is where you need to spend the bulk.  However, if the bulk of your business is not coming from social networking, then you need to spend the bulk of your time doing those other things that are bringing in the bulk of your business.

One last thing Pacita, you should put that other post of yours in this post and let your commenter read that.  I strongly suggest that everyone go through the exercise because in today's market and economy where we all are already working harder, we need to now start working smarter and that includes managing our time in such a way that we're spending sufficient amounts of time on the sources that are bringing us business and limiting our time on the things that are not increasing our business.

Sorry for the long comment Pacita, but after reading it, I'm now starting to think I should have just done a post of my own and linked back to yours.  I still might do that.  :)

April 10, 2009 09:41 AM
Rainmaker
657,327
Pacita Dimacali
Alameda/Contra Costa Counties CA
Alain Pinel

Donne

Thanks. I probably spend more time answering questions on Trulia, posting my open houses on craigslist, creating vflyer (that automatically make their way to Zillow) than being on Active Rain. I come to Active Rain for ideas; and thankfully, so many people are willing to share their ideas.

On your recommendation, I went ahead and added my post where I posted where sources of my business came from. In case people don't want to spend the time to go to that post, I also included the pie chart.

Take care, and good luck to us all.

April 10, 2009 11:50 AM
Rainmaker
598,564
Donne Knudsen
CalState Realty Services
Los Angeles & Ventura Counties in CA

Pacita - I just mentioned that post because it was such a great post and a very good exercise for all of us to go through.  In this market and economy, it is absolutely vital that we know where our business is coming from and we need to be doing more of tthe things that are bringing in the business and less of the stuff that isn't generating any business. 

When I read your post and did the exercise, I wasn't too surprised by the results.  I know where my business comes from but for me the challenge now is to divide my time accordingly.  If I'm getting more than half my business from SOI referrals then I need to be spending more than half my time reaching out and communicating with my SOI.  If I'm getting less than 10% of my business from social networking, then I need to divide my time accordingly.  As much as I would like to spend more time on social networking sites (they fun and absolutely addicting), I need to be more disciplined and spend my time more efficiently.

That's all I'm saying and in the past few months that I have been really trying to practice that, it's proving successful.  Unfortunately, I haven't been spending as much time blogging and playing in the rain but that's because I am busier with new business, which is all good.

April 10, 2009 12:35 PM
Rainmaker
657,327

Pacita Dimacali

Alameda/Contra Costa Counties CA
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