Back in 2003 when I became a Realtor, I signed up for the free version of a website from Point2Agent.com. Since I didn't have any clients yet, I scoured the internet for useful information to populate my website. Thank goodness Point2Agent is so robust it reaches a lot of other websites.
Internet presence begins...
So I began by doing open houses for other agents with listings, and got their permission to post them on craigslist (some even asked me what Craigslist was). In 2003, I was the only one in my office posting open houses on craigslist. Now, nearly everyone does.
Fast forward. Tuned in to Zillow when it was just starting. Signed up for an account, Started posting my listings. Also answered some questions that I felt qualified tor answer.
Trying to be a good Active Rain member by commenting, giving feedback, sharing info, and yes, blogging.
Why I blog, why I post
I have to be on the internet. I have to keep going. Internet presence is a must. And based on my results last year where 30% of my sales were from leads generated from my internet presence, I know I have to keep going. Just need to know how to be more effective AND efficient.
It isn't just the social network like Active Rain, but also the general public outreach (and appeal) of Zillow and Trulia and Craigslist.
But I'm exhausted!
Am I the only one feeling like this? I know getting a web presence is extremely important. But how do you budget your time to do this and still be effective and provide good content?