Hop up on that table, roll up your sleeve, tell me about your real estate inventory history. Bloated listing prices? Images from two seasons ago with unflattering snow, a dooryard full of cars or over cast day, dark images? Skimpy write ups lacking pizzazz part of the symptoms too? Ah huh. Okay.
As a pro, full time real estate broker what would a check up of your real estate inventory show for vital signs? Anemic, lacking certains types of listings? Obese, sluggish and loaded with others that are not that much in demand these days? Does the inventory fit the market conditions or do you rely on selling whatever someone else listed like a singer doing covers songs but not much of their own original material? And like a card player studying his hand, is your real estate inventory individually way over priced for the current market? Over priced listings that would not sell even in the best of times with the steep price tags you have hanging from them add to the problems of the local market. Other real estate property owners see the place down the street listed for $300,000 (when the market says it would fetch $200,000, (maybe). And these owners deduce that if that place is worth $300,000 then their place should be worth double that. This assumptions makes it interesting and fun to explain as a broker listing with a seller and explaining what the real value of their house is based on sales, not just listing prices. In a nice way you have to cover pricing 101 and go into the logic of why the place down the street is not a good benchmark to use to pin the price on the property .
Do you only list property you would like to own or that you could see yourself living in? What about the rest of the market of buyers with different housing taste? They need to be "fed" too! And do you sell land, waterfront, mom and pop groceries or apartment houses or only homes, condos, timeshares? Why? Your real estate inventory break down and its pricing can show alot...like the books in your den or the collection of cds in your car. What is the make up, pricing and over all health of your real estate inventory these days? What are your listing habits that you may need to break after a thorough examination. You can hop off the table now and put your shirt back on..get out there and list, sell, work!
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