What's your marketing type? Cold Calling or Social Networking?

By
Real Estate Agent with ERA Herman Group Real Estate-NoCo

I must admit I have seen and sat by those faithful cold call talented agents in the past.. Truth be told, I sort of envy them. They could call a priest in the middle of Sunday mass without hesitation. Nothing sways them to hesitate. It is truly a gift! Just not mine.

  Exec 2 Exec As outspoken as I am I just can not bring myself to cold call people to promote my real estate business. I know this is NOT a good thing in real estate. But instead of feeling discouraged, I decided to promote the gifts I do have. Social Networking. That I can do, with my eyes closed, half sleep and with my hands tied behind my back.

 Disco Boogie I love people and no one is a stranger after the initial hello. I could talk to them about special financing, renting verses buying within 10 minutes of our initial contact. I personally have to run with what I am comfortable in doing and that comes natural to me. I once had an employing broker tell me that when you market in the area you are good at, success will follow you. I believe that to be true.

I write this little encouragement to those agents that struggle with cold calls and feel as if your business will never grow. While cold calling is vital - which I truly believe - it is not for everyone. Instead of being discouraged, go out and promote yourself in the areas you are good at and be confident that what comes naturally will reflect to the people you will draw in.

 Harley Woman I love to ride my 2003 Anniversary Edition Harley. Most all my clients have come into my business sphere when I was out enjoying my day.  Its amazing how your social environment can become your greatest business tool. Dont force yourself to be something your not, but allow yourself to be all you can be in the area in which YOU thrive!

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Topic:
Real Estate Sales and Marketing
Location:
Colorado Larimer County Loveland
Groups:
ActiveRain Network Referral Base
Active Rain Newbies
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Posts to Localism
Tags:
sherilyn cervantes
outgoing nature
gifts
personality
social networking
harley
business growth
marketing
cold calling

Comments 11 New Comment

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Ambassador
681,465
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty

Sherilyn when I am in the mood for cold calling, I am a whiz. But otherwise am just amprehensive and everyone else.

November 04, 2010 07:57 PM
Rainmaker
238,246
Peggy Hughes
SF NYC LA
PHA/Peggy Hughes Associates - Professional Moving Organizer

I'm with you Sherily.... cold calling is just NOT my thing.  Now, walking into a networking event not knowing anyone... no problem, I just walk over to someone who is standing by themselves and strike up a conversation!  Wonder why that is?

November 04, 2010 08:52 PM
Ambassador
2,268,310
Patricia Kennedy
For Your Home in the Capital
Evers & Company Real Estate, Inc.

Sherilyn, I've never made a cold call in my life!  I've made a bunch of hot calls, however.  That seems to work a lot better.

November 05, 2010 11:23 AM
Rainer
76,033
Sherilyn M. Whistler
Need a Referral, Call Me !
ERA Herman Group Real Estate-NoCo

Donne: I agree - How are the kids is a lot better approach?

Charita:  You will have to give me some pointers for when desperate times take desperate measures..

Peggy: Its because we are party animals !! WooHoo

Patricia:  Now that is a great attitude

November 05, 2010 11:30 AM
Rainmaker
1,277,500
Joan Cox
Denver Real Estate - Selling One Home at a Time
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373

I am a warm call person.   Would rather talk with someone in person first, or at least email.

November 05, 2010 12:42 PM
Anonymous
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Rainer
76,033

Sherilyn M. Whistler

Need a Referral, Call Me !
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