What's your marketing type? Cold Calling or Social Networking?

By
Real Estate Agent with ERA Herman Group Real Estate-NoCo

I must admit I have seen and sat by those faithful cold call talented agents in the past.. Truth be told, I sort of envy them. They could call a priest in the middle of Sunday mass without hesitation. Nothing sways them to hesitate. It is truly a gift! Just not mine.

  Exec 2 Exec As outspoken as I am I just can not bring myself to cold call people to promote my real estate business. I know this is NOT a good thing in real estate. But instead of feeling discouraged, I decided to promote the gifts I do have. Social Networking. That I can do, with my eyes closed, half sleep and with my hands tied behind my back.

 Disco Boogie I love people and no one is a stranger after the initial hello. I could talk to them about special financing, renting verses buying within 10 minutes of our initial contact. I personally have to run with what I am comfortable in doing and that comes natural to me. I once had an employing broker tell me that when you market in the area you are good at, success will follow you. I believe that to be true.

I write this little encouragement to those agents that struggle with cold calls and feel as if your business will never grow. While cold calling is vital - which I truly believe - it is not for everyone. Instead of being discouraged, go out and promote yourself in the areas you are good at and be confident that what comes naturally will reflect to the people you will draw in.

 Harley Woman I love to ride my 2003 Anniversary Edition Harley. Most all my clients have come into my business sphere when I was out enjoying my day.  Its amazing how your social environment can become your greatest business tool. Dont force yourself to be something your not, but allow yourself to be all you can be in the area in which YOU thrive!

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Topic:
Real Estate Sales and Marketing
Location:
Colorado Larimer County Loveland
Groups:
ActiveRain Network Referral Base
Active Rain Newbies
Addicted to Active Rain
Dedicated Bloggers
Posts to Localism
Tags:
sherilyn cervantes
outgoing nature
gifts
personality
social networking
harley
business growth
marketing
cold calling

Comments 11 New Comment

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Rainmaker
489,778
Sergio Rebollo Jr.
Real Estate TeamMates

Good post Sherilyn.  I don't mind cold calling but ever since joining ActiveRain, I have been very fortunate to get all my leads from the internet.  I learned about google page rank, SEO, backlinks to your website all on ActiveRain.  It drives traffic to my website which generates sellers and buyers and then on ActiveRain I've networked a consistant flow of referrals.

April 17, 2009 11:52 PM
Rainer
76,033
Sherilyn M. Whistler
Need a Referral, Call Me !
ERA Herman Group Real Estate-NoCo

Sergio - thank you for the helpful tips. I am going to explore the very suggestions you gave to me. I am not as computer savvy as I would like but I fumble my way through. Its sounds like your business isdoing great! Have a fabulous day! Its raining here in beautiful Loveland, Colorado.

April 18, 2009 01:10 PM
Ambassador
232,691
Scott Leaf
Scott Leaf & Associates Real Estate Team
Keller Williams Elite Realty, Port Coquitlam, BC

Defintely a Social kinda guy!  People like to work with people like themselves so what better method then to 'be yourself' online. So many think they get it but really dont.  Im 50% social media leads 25% referrals & 25% doorknocking around listings. (They cant hang up on me at the front door)

November 04, 2010 03:18 PM
Rainmaker
290,516
Bob "RealMan" Timm
National Marketing Realtors

Sherilyn,

When we are doing things we enjoy, like a ride on the Hog, we are in a good mood and happy people draw others to them. I am one who can/has cold called comfortably but it is nice when people are drawn to you instead.

Bob

November 04, 2010 03:19 PM
Rainer
76,033
Sherilyn M. Whistler
Need a Referral, Call Me !
ERA Herman Group Real Estate-NoCo

Scott: Door knocking.. I admire you!

Bob:  Sure does help when they come to you but I still use lead generation as well.

November 04, 2010 03:25 PM
Rainmaker
598,830
Donne Knudsen
CalState Realty Services
Los Angeles & Ventura Counties in CA

Sherilyn - I too don't do cold calling.  If I'm going to get on the phone and start doing some marketing, I'm going to be calling my SOI, that way it's not a "cold call" but rather a periodic call from a friend and I usually start it out by not talking business but catching up on what's been going on in their lives.

November 04, 2010 04:36 PM
Ambassador
683,273
Charita Cadenhead
Serving Jefferson and Shelby Counties (Alabama)
Keller Williams Realty

Sherilyn when I am in the mood for cold calling, I am a whiz. But otherwise am just amprehensive and everyone else.

November 04, 2010 07:57 PM
Rainmaker
238,246
Peggy Hughes
SF NYC LA
PHA/Peggy Hughes Associates - Professional Moving Organizer

I'm with you Sherily.... cold calling is just NOT my thing.  Now, walking into a networking event not knowing anyone... no problem, I just walk over to someone who is standing by themselves and strike up a conversation!  Wonder why that is?

November 04, 2010 08:52 PM
Ambassador
2,365,165
Patricia Kennedy
For Your Home in the Capital
Evers & Company Real Estate, Inc.

Sherilyn, I've never made a cold call in my life!  I've made a bunch of hot calls, however.  That seems to work a lot better.

November 05, 2010 11:23 AM
Rainer
76,033
Sherilyn M. Whistler
Need a Referral, Call Me !
ERA Herman Group Real Estate-NoCo

Donne: I agree - How are the kids is a lot better approach?

Charita:  You will have to give me some pointers for when desperate times take desperate measures..

Peggy: Its because we are party animals !! WooHoo

Patricia:  Now that is a great attitude

November 05, 2010 11:30 AM
Rainmaker
1,371,100
Joan Cox
Denver Real Estate - Selling One Home at a Time
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373

I am a warm call person.   Would rather talk with someone in person first, or at least email.

November 05, 2010 12:42 PM
Anonymous
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Rainer
76,033

Sherilyn M. Whistler

Need a Referral, Call Me !
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