Profile of Home Buyers and Sellers for 2008-www.patricia4realestate.com-Portsmouth NH Real Estate

By
Real Estate Agent with PRUDENTIAL VERANI REALTY- Portsmouth NH Real Estate

  Here is an interesting survey :

 

According to the survey, only 1 percent of consumers found their agent through the newspaper, Yellow Pages

 

In 2001, 48 percent of all buyers found the home they purchased through a real estate agent, compared with 38 percent in 2008. During the same period, the number of buyers finding their home online rose from 8 percent to 32 percent. Fifteen percent of all buyers found the home they purchased from a yard sign or an open house sign. Another 7 percent to 8 percent located their home through a friend, relative or neighbor.

 

Eighty-seven percent of home buyers used the Internet to search for homes, up from 71 percent five years ago. Even though buyers actively search for homes on the Internet, a whopping 77 percent then drove by or viewed the home in person.

 

Buyers overwhelmingly cited that photos (86 percent) coupled with detailed information (84 percent) and virtual tours (68 percent) were the most useful Web site features to them

 

A few years ago, Web marketers proclaimed that the Web would eliminate the need for real estate agents (disintermediation). The exact opposite has occurred. In 2001, 69 percent of all buyers purchased their home through a real estate agent or broker. In 2008, that number was 81 percent.

 

Despite the nonstop press about foreclosures and short sales being the only types of transactions currently closing, only 3 percent of purchasers acquired their homes through a foreclosure or trustee sale. Nevertheless, that's still triple the 1 percent number from 2001 through 2007.

 

A large proportion of the industry was worried that the buying public would have no need for agents once they had access to MLS information. Surprisingly, 48 percent of all buyers indicated that their top reason for working with an agent was to find the right home to purchase. In terms of what buyers perceived as being beneficial, the top three items were helping the buyer understand the purchase process, pointing out unnoticed faults or features, and negotiating better terms. The characteristics they found most valuable in their agent were honesty and integrity (97 percent), knowledge of the purchase process (94 percent), responsiveness (93 percent), knowledge of the real estate market (92 percent), and communication and negotiation skills (83 percent). Technology skills were considered to be "very important" by only 37 percent of the respondents.

 

A whopping 70 percent of all buyers said that they would "definitely recommend" their agent to other buyers, and another 18 percent said that they would "probably recommend" their agent. Sadly, only 11 percent of all buyers said that they used the previous agent to buy or sell a home This finding underlines the importance of staying in contact with past clients, especially for both repeat and referral business.

 

www.patricia4realestate.com    Portsmouth NH Real Estate  Hampton NH Real Estate

 

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Rainmaker
496,205
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes
PRUDENTIAL VERANI REALTY- Portsmouth NH Real Estate

Hello Barbara and thanks for your comment to my blog.

Patricia/ Portsmouth NH Real Estate

April 23, 2009 05:25 PM
Rainmaker
282,403
David Matney
Omaha, NE Real Estate | Omaha, NE Homes For Sale
Alliance Real Estate

Patricia, thanks for commenting on my blog.  These are really powerful stats!  I just eliminated yellow page advertising.  I should have done it a few years ago.

April 24, 2009 12:13 AM
Rainmaker
496,205
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes
PRUDENTIAL VERANI REALTY- Portsmouth NH Real Estate

Thank you David for the reply. Yes, It's been a couple of years since I've done anything w/ newspapers, books. now I put the money into "online advertising!" good luck to you.

Patricia/Portsmouth NH Real Estate

April 24, 2009 09:01 AM
Rainmaker
223,948
Suesan Jenifer Therriault
"Inspecting every purchase as if it were my own".
JTHIS-Professional Home Inspection Team

Hi Patricia,
My husband and I found a long time ago that yellow-pages advertising was a waste of time and money and that Internet, word of mouth and direct marketing was the only way to go.

April 26, 2009 12:15 AM
Rainer
3,330
Lynn Byrne
1st Florida Realty LLC

Hello Patricia,

This is good information. What survey are you citing?

Thanks,

Lynn

April 29, 2009 07:58 AM
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Patricia Aulson

Realtor - Portsmouth NH Homes-Hampton NH Homes
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