Advertising on your business card

By
Home Stager with Welcome Home Interiors, LLC

I'm in the process of designing my new logo and corporate identity suite...  I know I want to use as much space on my business cards as possible to market my business and services.  Over the years, I've collected hundreds of business cards and finally thought they were going to come in handy.  I wanted to go thru them all to see how others have used the backs of their cards.  I went thru each and every card I ever saved, only to find that NONE of them used the back of the card to list their services!  Some used the flip side of their cards for Appointment forms, others used them for a little quote like "Your biggest compliment is a referal to your friends" blah, blah...  But I was shocked that no one put their services on the card! 

I've learned that the back of the card is a great place to list all of one's services.  What if a customer only thinks you provide service in one area, and wouldn't think of you for something else even though you offer a wide range of services?

How many of you actually use all that space?  If you don't, why not?  If you do, have you found it to be beneficial?

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Tags:
business card
advertising
corporate identity
services
logo
business
marketing

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the car to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the key to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Ambassador
1,294,212
William Johnson
RE/MAX Associates - San Diego, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

I have no ideas for you at the moment but your post intrigued me. I will be watching closely how others might respond.

My hesitency is based on that fact that I am about to do the very same thing. I have a new site and a new logo and I will be proceeding within the next few weeks. Thanks for bringing up the subject in your post.

May 22, 2007 12:36 AM #1
Rainmaker
622,123
Randy Prothero
Island Style Realty Inc. - Mililani, HI
Hawaii REALTOR, (808) 384-5645
I use both sides of my card.  I also have the front UV coated (plastic coated) I put business card magents and some.  They seem to be very popular and are kept much longer than standard cards.
May 22, 2007 12:45 AM #2
Rainmaker
246,716
Katrina Madewell
Charles Rutenberg Rlty- More than 5,000 agents(813) 777-1196 - Tampa, FL
Tampa FL Homes for sale | Tampa Bay - (813) 777-1196
I say the more you can make it about THEM and not so much you or your services.. people like that..  they always want to talk about "me"  ... after all that IS the most important person to them.
May 22, 2007 01:34 AM #3
Rainer
4,399
Siha Top
Top Mortgage Company - Portland, OR
I think as much information and your message is very important.  I truly think to do this effectively it's all in design & content layout.  I do pay for a designer to do this for me better then I ever could.  I have used both sides of my cards ever since I started the business 18 years ago and have no reason to change it.
May 22, 2007 01:55 AM #4
Rainer
164,617
Leon Austin
Mobile Notary Services - Colorado Springs, CO
Colorado Springs Mobile Notary
I recently picked up a business card that flips open. It's the size of 2 regular cards, folded in half. As you can imagine, it has room for a lot of information: front, 2 inside, back.
May 22, 2007 01:59 AM #5
Rainer
23,842
Earlene Myers
Professional Greetings - Fleming Island, FL
Your Client Connection
I use the back of my business card to list 2 sub-websites that I have for other products/services that I offer.  It lists the product in bold and then the web site, so anyone looking for that specific item can go directly there.  I think it is great to take advantage of the back space, however, I would caution not to "overfill" it so that it is difficult to read or appears cluttered.  Keep it simple and snappy! 
May 22, 2007 08:51 AM #6
Rainer
5,874
Michele Kiefert
Welcome Home Interiors, LLC - Buford, GA
ASP, IFDA
Thanks everyone...  I'm trying to decide if I should just put a bullet list of services that I offer or a more personal "quote" or paragraph telling how I can help with Staging and Design services.  I guess I can always change it around the next time I get them printed.
May 24, 2007 01:25 PM #7
Rainer
111,146
Generation Mortgage
Generation Mortgage Company - Atlanta, GA
nu62 | A New View of Aging-in-Place
Definitely utilize both side of your card, in your industry having that artistic look and edge will set you apart from the others.  Keep it simple, but make a statement.  I utilize a printer that gets me 1000 business cards for $30 - front & back full color prints.  I would be happy to give you their information if you like.  Best of luck
Jun 02, 2007 12:14 PM #8
Rainer
5,874
Michele Kiefert
Welcome Home Interiors, LLC - Buford, GA
ASP, IFDA

Dear Open,

Thanks, I'd love to know who your printer is.  It never hurts to get quotes :)  I plan to put some simple info on the back of my card, but still leave enough white space for someone to make a comment or something.  People say it's always a good idea to jot down where/when you receive a business card so you remember how you got it.

Jun 02, 2007 10:37 PM #9
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tshirt to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
5,874

Michele Kiefert

ASP, IFDA
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the music-note to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information