Be The Woody Woodpecker Of Real Estate

By
Real Estate Agent with Keller Williams Realty 0575737

Pecking BirdIt is amazing what you can learn from just observing nature. Especially now that Spring has sprung. You need to

Be The Woody Woodpecker Of Real Estate.

The woodpeckers that are coming out to eat know which trees to go to, and which insects and worms taste good to them.

In Real Estate you can't be all things to all people. Target and niche marketing leads to focused sales. Who do you work with? What are you good at?

Category: Residential, Commercial, Land, Farm and Ranch, Luxury, Lakefront, Retirement?

Area: What cities, towns, developments, miles radius out from where you live will you work?

Specialities: Foreclosure, short sales, REOs, Investor, Rentals, Seniors, First Time Homebuyers, Condos, New Construction?

 

By being a sharp headed if not colorful at times Woody Woodpecker you won't find yourself pecking into Redwood trees where there is no reward at the end of your drilling. And probably suffering a broken beak. Be smart. Do what you are good at and let everyone know what that is.

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Show All Comments
Rainmaker
146,482
Caren Wallace
Premier Property Group LLC - Tualatin, OR
Portland Caren Real Estate

Gary, I specialize in lakefront homes and other quirky properties. It sure keeps things interesting! Of course my buyers are from all walks of life and business is new every day! I love my career!

Apr 24, 2009 07:55 AM #66
Rainmaker
173,756
Linda Greco
Exit Preferred Realty - Bel Air, MD
Realtor of Bel Air MD and Surrounding Areas

Gary, Sound advice -Hone in on a specific market. Great analogy.

Apr 24, 2009 07:57 AM #67
Rainmaker
512,297
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Good Morning Gary,...

...Silly me, I've been laboring under the misconception that I "could be everything to everyone!" I am woman, I am strong, etc.

I love your analogy!...and the picture. Where do you dome up with these great ideas..

Have a great day,

Patricia Aulson/Portsmouth NH Real Estate

Apr 24, 2009 08:52 AM #68
Rainmaker
152,100
Kathy Knight
Intracoastal Realty Corp - Wilmington, NC
BROKER, ABR, CRS, GRI, SFR, Wilmington NC Homes and Beach Homes

Great Blog Gary and so true....

Apr 24, 2009 08:53 AM #69
Rainmaker
512,297
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

PS - I have a speciality but just haven't found it yet.

Portsmouth NH Real Estate

Apr 24, 2009 08:54 AM #70
Rainer
46,643
Nannette Hilliard
Century 21 Zwygart Green County Real Estate - Monroe, WI
CDPE, ABR, CRS

I agree with Pat. I have a niche I have not found it yet either. I do know my personality and I am truly a woodpecker. I keep bangin my head never giving up.

Apr 24, 2009 08:58 AM #71
Rainer
55,361
Sean Dreznin
NAI Tampa Bay - Sarasota, FL
Commercial Investment Real Estate Agent

Gary,

I like the analogy.  I stopped for Woody, but I read because of the content.

Thanks 4 the post.

Sean

Apr 24, 2009 09:11 AM #72
Rainmaker
1,422,495
Rebecca Gaujot, Realtor®
Coldwell Banker Stuart & Watts Real Estate - Lewisburg, WV
Lewisburg WV Real Estate, Greenbrier County

Gary, another great post..congrats on the feature.  I love the woodpecker analogy. You come up with the greatest ideas for writing.

Apr 24, 2009 09:19 AM #73
Ambassador
452,258
Paul McFadden
Environment Control - Kent, WA
Janitorial. Kent, WA.

Gary: I like the analogy. To me, being the Woody Woodpecker of real estate means we persist. A woodpecker just keeps kncoking it's head against the tree. It may be annoying to those of us they wake early in the morning, but you have to admire the woodpecker's persistence and focus! Take care.

Apr 24, 2009 09:40 AM #74
Rainmaker
376,307
Kerry Lucasse
eXp Realty - Nest Atlanta Team - Atlanta, GA
Your Nest Atlanta Real Estate Consultant

Great title, fantastic analogy.  When the going gets tough, I know many agents who just chase everything.  The ones to stay the course and focus on their niche always seem to find the perfect mate (customer).

Apr 24, 2009 10:38 AM #75
Rainmaker
403,125
Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

Gary,  Great analogy.  I have always had my "farm" and tended my garden and received some great rewards along the way.  But then I'm a country girl.

....and....I will never,never,never give up.

Apr 24, 2009 01:07 PM #76
Rainmaker
54,049
Marvin de la Vega
Trident Realty Group - Chula Vista, CA

So true Gary, if we don't focus on our target market we spread ourselves too thin. Great post. md

Apr 24, 2009 01:53 PM #77
Ambassador
426,128
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Let me add my amen to that. My Mom always told me not to be a jack of all trades and a master of none.

Apr 24, 2009 03:03 PM #78
Rainmaker
1,380,234
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I majored and in finance but listings are my forte. It is about 87% of my business. I love to market them and challenge myself to see how quick I can sell them.

Apr 24, 2009 03:45 PM #79
Rainmaker
1,664,626
Dorie Dillard
Coldwell Banker United Realtors - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Gary,

Really great analogy. You do have to assess your skills and decide what you are good at and what you like! Then specialize..finding a niche is the key to success!

Apr 24, 2009 04:23 PM #80
Rainmaker
482,734
René Fabre
First American Title - Seattle, WA
New Media Marketing

Hi Gary... right on! My favorite woodpecker saying: 

Woodpeckers are noisy, persistent and hard to ignore...

Kind of like good marketing!

take care,

Rene'

Apr 24, 2009 06:48 PM #81
Ambassador
2,034,654
Todd Clark
Keller Williams Realty - Beaverton, OR
Broker - Beaverton, Oregon Real Estate Expert - (503) 524-9494

I'm amazed at how many people I talk to that say I can't afford to take on a niche, then I ask them... How much business do you do? A general doctor or a general lawyer never make as much as someone who only does one kind of medicine or law. HMMMM, think it might translate to real estate also? YOU BET!

 

Apr 26, 2009 06:45 AM #82
Rainmaker
217,417
Patricia Beck
RE/MAX Properties, Inc., GRI, CDPE - Colorado Springs, CO
Colorado Springs Realty

Good advice as always Gary!  The woodpeckers are indeed coming around again, we had one visit our house about a month ago, it sure was loud!

Apr 28, 2009 04:22 PM #83
Rainmaker
312,527
Carol Culkin
Reece & Nichols - Leawood, KS
Overland Park

Gary - I know of a few agents who work hard and peck away to no avail ...and bless their hearts.  You are so right, agents needs to know where to find the good wood - it's the secret to success.  

Apr 28, 2009 06:32 PM #84
Rainmaker
214,336
Rita Minion
O'Brien Realty - Solomons, MD

Hello Gary,

Great analogy!  Always enjoy your posts!  Thank you! 

Rita

 

Dec 02, 2009 08:42 PM #85
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Gary Woltal

Assoc. Broker Realtor SFR Dallas Ft. Worth
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