YouTube Getting More Social = More Viral Possibilities – More Google Bombs!

By
Real Estate Agent with Eau Claire Realty, Inc.

Ok I am not going to pretend that I have much of a chance of getting featured 2 days in a row over stuff that Google is doing but they did announce something else yesterday that was probably just as big as the profiles showing up in search results. Tech Crunch announced that YouTube is adding a Beta program to make YouTube even more social. What this entails is you can see what your friends are doing on YouTube as well as a few other new features. Google only gave out 25 passes and unfortunately a hundred people jumped at the chance before I even had time to refresh my screen but this is indeed big big news. You can see it in action and get more information here. youtube

First of all unless you are making some really crazy looking videos your chances of making a viral video are slim to none. Well it’s pretty much no chance that some real estate video is going to make it to the top on YouTube. (Unless it’s a pretty bad video) But you can leverage YouTube just like any other social network well at least you will be able to shortly. Before now there really wasn’t much of a point in having friends on YouTube. It just didn’t really do anything. But now all that has changed. Now you can see what videos your friends are watching and even send them a link to the video you are watching in real time! Well you will be able to shortly anyway.

As I was saying this is a golden opportunity to use your social networking skills and leverage your video presence. Once this goes live for everyone you should be able to invite your friends to see your videos. It will be up to them to pass your videos on to people they know but that’s how this social thing works. Remember the golden rule of never spamming your friends. If you can politely suggest something rather than shoving it in their faces I think you will see your videos go much further.

But this goes much deeper as well because there is an SEO side to this. Many video SEO gurus say that the number of views on a particular video has a direct correlation to how high it appears in search results. This makes sense from a search engine point of view because if you search for two videos with the same title and subject matter doesn’t it make sense to show the most popular video? They already do this with websites using their algorithm so video should work no differently. The number of views shows how good the content is (or how bad in many cases) but either way it goes a long way to show how relevant a particular video is in relation to search results. This is also important if you consider how Google is now displaying video more prominently in search results. Trust me having a video thumbnail stick out in search results is going to get more clicks to your site! It only makes sense since it’s a visual color cue compared to simply a textual cue. Look at this example search and tell me what you would click? http://www.google.com/search?hl=en&q=eau+claire+real+estate+video

So put 2 and 2 together and you have a very good reason to get some new friends on YouTube. This post is one of those cow prods to get you out there making friends now and you will be able to leverage them much easier later. Besides organically building up your social network works much better than spamming everyone in your contact list to join at once. (Although that can be effective)

So let’s make some friends shall we?

You can go to Youtube peeps to invite friends to your YouTube 

Here is some information from Google on how to add friends.

 

You are also going to need a strong profile, after all people want to know who the heck you are before they make friends with you! Duh!

 youtube profile

Try to make it intesting and add your website of course!

There are also a few things you should have in place so when it’s time to go live you are ready to socialize!

youtube social settings

Your YouTube Channel

One quick note. Java script does not work on active rain so where it says you can see my embedded channel thats sort of a lie because nothing shows up. If you want to see what this looks like on a java script enabled site you can see my blog post here on my word press blog hosted on my website.

You can see I embedded my channel into my blog post. This is a very cool feature. Add it to your website. Add it to your blog posts. All your videos are easy to see and it's very easy to connect to you and make more friends! The code is available on the channel itself here:

embed your youtube channel

Make sure you fill in the details here. Be descriptive and don’t try to focus too much on your keywords here. Instead try to sell your channel to humans. I don’t know if mine is selling anything to anyone but I think it describes what it is my channel is for.


youtube channel

Don’t forget that a customized channel can make your channel more visually appealing. At the bottom you can upload a picture for the background… any ideas? This is your canvas so start painting.

youtube customized channel

You can also share your channel. Again this is time to leverage. Here is my link:

http://www.youtube.com/share?u=ogormask

You can sign into your YouTube account here and then should be able to link your Google and YouTube accounts together.  If you check out my post yesterday on Google profiles I think this will be important but it also looks to be permanent so be careful.


Did you know that YouTube also has Analytics built in? (Stats!)

youtube analytics

Don’t forget to be my YouTube friend and subscribe to my channel. This is your chance to build up a network. We can help each other out by taking an interest in what we are doing and watching a few videos. Not only will this drive up views it might just give you some ideas for your own videos. There is no way to directly “befriend” someone. Instead you can only link to the username. If you click my customized badge below it will take you to my channel. Don’t forget just as you are making friends on Facebook this is a golden opportunity to expand on YouTube as I have been saying. So start adding a link to your YouTube profile everywhere that you have a link to any of your other social networks. In fact YouTube has potential to be one of your biggest social networks yet simply for its ease of use with video. I can’t make a customized badge for each of you and after doing some searching I can’t seem to find any easy way of doing this but hopefully the one I made might give you some ideas.

Shane O'Gorman on YouTube!
Also if you think I know anything about technology and I have been able to help you can you please check out my post here. I need your help! Thanks!!!

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(In case you do not agree with something I said or feel that my blog or my beliefs could be construed as libelous I hereby declare that my entire blog is meant as a joke. I consider myself to be a comedian and everything I say or have said should be considered comedy. I want nothing I say to be taken seriously and if you do take it seriously take a break. If you do not think what I said is funny then that is your opinion. But for anyone who wants to sue me everything I said or say is meant purely as satire.The only thing that is not a joke is this disclaimer.)
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  1. Larry Brewer 05/07/2009 08:54 AM
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Topic:
Real Estate Technology & Tools
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Ambassador
1,089,941
Melissa Zavala
Broker, Escondido Real Estate, San Diego County
Broadpoint Properties

Good tips. Now I need to buy a camera and make a video! I'm going to chack out Shane Tube in a little while!

April 23, 2009 12:54 PM
Rainer
207,212
Shane OnullGorman
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell
Eau Claire Realty, Inc.

One quick note. Java script does not work on active rain so where it says you can see my embedded channel thats sort of a lie because nothing shows up. If you want to see what this looks like on a java script enabled site you can see my blog post here on my word press blog hosted on my website.

April 23, 2009 12:56 PM
Anonymous #3
Anonymous
Anonymous

This looks very cool. Youtube is havinb big trouble financially and hopefully this will help.

April 23, 2009 01:07 PM
Rainmaker
163,537
Karen Singbeil - Shuswap
REALTOR - Shuswap Real Estate www.shuswap4sale.com
RE/MAX at Mara Lake, Personal Real Estate Corporation

I haven't tried the "video" part of my marketing plan yet. I think you hit it right when you said you will be at the top or viral if your video is bad. haha Thanks for the post.

April 23, 2009 01:08 PM
Rainer
207,212
Shane OnullGorman
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell
Eau Claire Realty, Inc.

The embedded channel looks really cool. It flips through your videos. I am going to make a page around it on my website. I never noticed all the stuff you can do with youtube until I started this post. It was actually much shorter until I saw all the neat things inside of it.

 

Thanks everyone and I hope this was helpful.

April 23, 2009 01:22 PM
Rainmaker
495,868
Brian Burke
Broker & Advising Expert-Denver Luxury Real Estate
Kenna Real Estate

Shane - gosh I have so much to do, we are busy (working) and more keeps piling up, but this is definitely soemthing I need to do. Thanks. ~Rita

April 23, 2009 01:25 PM
Rainer
207,212
Shane OnullGorman
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell
Eau Claire Realty, Inc.

Rita I honestly just filled out this stuff while I was writing this post. I am sort of a hypocrite because I have a webcam here and I hardly ever use it. I am also supposed to do some HD video and never do that either.

April 23, 2009 01:32 PM
Rainmaker
1,119,894
Li Read
Caring expertise...knowledge for you!
Sea to Sky Premier Properties (Salt Spring)

We're all really lucky that you take the time to keep us informed.    I always learn a lot from you, and subscribe to your blog.     Appreciated!

April 23, 2009 03:31 PM
Rainmaker
227,485
Troy Erickson
Your Chandler, Ahwatukee, and East Valley Realtor
Terra Solis Realty, LLC www.ChandlerRealEstate.weebly.com

Shane - This is great information.  Thanks for sharing, and I will take a look at this in further detail.  It's posts like this one that keeps me active on AR.

April 23, 2009 06:42 PM
Rainmaker
647,632
Realty Works Temecula
Real Estate, Temecula, Murrieta, Menifee
Realty Works Temecula

Hi Shane, I went and signed up.  Thank you for the cow prod.  You're right it is just one more thing to get our identities out there. 

April 24, 2009 08:50 AM
Rainer
207,212
Shane OnullGorman
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell
Eau Claire Realty, Inc.

Lol I didnt know if anyone read that part about the cow prod. Thanks though. I am glad it was helpful.

April 24, 2009 10:56 PM
Rainer
50,794
Rich Rogala
Real Estate Marketing Coach
Consistent Clients

I'm a big fan of real estate agents using video, so thanks for all this great info! You're absolutely right that until now, having friends on YouTube didn't really matter much. Will be interesting to see how this plays out.

April 26, 2009 07:00 AM
Anonymous #13
Anonymous
Anonymous

If I took time out of my day to do ActiveRain, Twitter, YouTube, Facebook, MySpace, Merchant Circle, Linked In -- did I miss any -- I wouldn't have time to actually work to earn a living.

April 27, 2009 01:20 AM
Rainmaker
101,432
Matthew Naumann
Goose Creek, SC Real Estate Agent
Exit Realty Charleston Group

Shane,

Great Post.  Lots of good information on how important Youtube.

Thanks again,

Matt

May 06, 2009 08:32 AM
Ambassador
832,293
Connie Harvey
Realtor - Nashville TN Real Estate
Pilkerton Realtors

Shane, I haven't posted a video on YouTube in ages. I need to get busy if I'm going to do any of this!

May 14, 2009 04:19 PM
Rainmaker
70,138
Nancy McNamee
Keller Williams Realty

One more thing to learn to do...

February 19, 2010 09:52 PM
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Shane OnullGorman

Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell
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