Off With Their Heads!

By
Real Estate Agent with Prestige Properties

One of my clients called me and asked to have a meeting.  They are truly dream clients and so of course I made myself available at their request.  Their listing was coming up for renewal so I mentioned this and they told me to bring the paperwork with me and of course they wanted to relist.

Turns out the meeting was about just that, relisitng.  They wanted to assure me they thought I was doing a wonderful job and were happy with the numerous showings they have had thus far.  They have a very difficult property to sell and they are very realistic about this fact and are not under a false assumption that it will sell quickly.

They called me because they received a solicitation from another agent and they wanted me to see it.  This was not just a random solicitation that just happened to end up in their mailbox.  It was a letter addressed to them and it went on to state how many days their home had been on the market and that this particular agent could do a better job and if they had used him it would have already been sold.  They were furious.  They were more insulted than I was.  I explained that while this was not a very ethical thing to do on the part of the their agent it was not the first time I have seen it and it wouldn't be the last.

I thanked them for showing it to me and then proceeded to direct their attention to their property and our next course of action.  I was quick to get the conversation away from the other agent and act like it was nothing.  Of course as an agent, you know the truth.  I was boiling inside.  How dare this agent behave this way and basically insult me to my own clients!!

My next course of action was to contact that agents BIC, which is a company that I used to work for and I know the BIC on a personal level.  The BIC explained it was probably just a mass mailing and there was no harm meant.  I corrected him pointing out the fact that he had listed their address and the exact number of days their home had been on the market.  This was not a mass mailing, this was a very deliberate effort to solicit my listing!  I ended the conversation by thanking the BIC for taking my call and then explained I was very disappointed that his firm had resorted to such low level tactics in a down market.  I lost all respect for the company.

I write this today to get a message out.  If we ever want to gain the respect of our communities we must ALL act with integrity.  This other agent angered my clients and gave his company a bad name.  I also realizer however my clients now thingk that real estate agents are cut throat and will do anything to get a sale.  In the end this reflects poorly on me as well.

TO ALL AGENTS!  ACT ETHICALLY AND RESPONSIBLY OR GET OUT OF THE BUSINESS!!  WE DON"T WANT YOU!

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Topic:
ActiveRain Community
Location:
Nova Scotia
Groups:
Active Rain Newbies
Realtors®
Tags:
agents
listings
ethics

Comments 14 New Comment

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Rainmaker
570,044
Bill Gillhespy
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
16 Sunview Blvd

Hi Todd,  Are you going to pursue this  with your local board ?  If not, you become part of the problem.

May 03, 2009 01:20 PM
Ambassador
531,754
Liz Moras
Chilliwack Realtor, Garrison Crossing,Chilliwack, Abbotsford
Harrison Hot Springs, Cultus Lake

hmm i just had that happen with a realtor in our office - and we did decide to take it to the Board - and they DO take it very seriously........1 warning and then a substantial fine and mandatory education course.....

May 03, 2009 01:29 PM
Rainmaker
266,266
Chanda Barrick
in referral
Keller Williams Indy Metro Northeast

Sounds like you made the right decision by leaving the company.  I do hope that one bad apple didn't alter your client's opinion of all agents as we all know we can't take an experience from one idiot and categorize them with anyone else in that group!  As for the agent that did it, sounds like they directly violated ethics and code, maybe they should be reported.  I'm sure it's not the first time they've done it...

~Chanda (no 'r')

May 03, 2009 08:54 PM
Rainmaker
362,582
Ilyce Glink
Best-selling author, award-winning TV/radio host.
Think Glink Media

Todd: Wow that is one intense "marketing tactic". Times are tough and agents definitely have to step up their efforts, but ethics certainly trump everything else. Thanks for the great reminder.

May 03, 2009 09:38 PM
Rainer
18,436
Todd Pierceall
Prestige Properties

Thank you to everyone for your encouragement.  Bill you are definately correct in if I as the offende3d agent allow it to happen I become part of the problem.  I really wish the Realtors Association would let us publish a blog with the names of agents and companies that so this sort of thing.  FO course we get to see it in our state publications but the public never gets to see.  I think full disclosure, even if it is negative, is the only way to operate.

May 03, 2009 09:43 PM
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Rainer
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Todd Pierceall

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