Are you working with the wrong agent?

By
Real Estate Agent with CENTURY 21 Capital Realty Inc., Brokerage

"Please help; do you have a buyer for my house?" It's a common request, but not always as desperate as the seller sounded this time. The answer in most cases, sadly is "no". I alone can only provide service to so many buyers. But that's the power of the MLS system; there are a host of other agents that may have buyers for your home. They just need to be told about it. And that job falls on the shoulders of your Realtor, and the place to do it, is the MLS meeting. I'll talk in another article about the importance of attending MLS meetings with regularity. But in this column, I want to talk about how else we can spread the word about your house.

We need to tell not only other agents, but the whole wide world. I was shocked to learn that this home in question, did not have its own web-site and that two of the most common online Classifieds were completely ignored. I couldn't even find the listing agent in a Google search. And as you already know, if you are not on Page 1 of a Google search, you are irrelevant. If your property is not on the first page of a search, it's invisible to everyone. How can this be? In today's day and age, someone claiming to have your best interest at hand in marketing your property, has completely ignored the one place where studies have show most people start their search?! The internet.

Here is what I provide for you, at no cost. A professional web-site with 21 favourite photos of your house. I buy the URL (allowing people to type http://www.youraddress.com) for your property address and make sure it's used in all of my advertising? Where will your home be advertised? How about realtor.ca, ready2move.ca, cambridgenow.ca, kijiji, craigslist, activerain, facebook, twitter, etc... I guarantee, that when someone searches your property address, it will be found at the top of the first page on Google. Your house will no longer be hidden in the back pocket of some agent, but will properly be exposed to the entire world.

Do not hesitate! Let me give you a demonstration of my marketing plan, without obligation, and you'll see the competitive advantage you will have over all others. Isn't it about time, your agent worked for you?

Send me an email at szabolcs.pall@century21.ca and let's get started.

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