Are you Tracking your Website Stats?

By
Real Estate Agent with Regent Property Group 0480809

I've heard from many people that their business is picking up and more people are getting off the fence.  But, do you know by how much it's picked up over last month?

To seem busy doesn't mean you're busier than you were.  Maybe you were busy, but it could have been a different type of busy.  Some clients need their hands help more than others.

website statsWhen you track your stats, you have concrete evidence that you're busy and that things are picking up in your market.  And just because you get more leads doesn't mean your "busier" if your stats stay the same.

For example, in March, I had 112 visitors to my website from Google and 154 visitors from Yahoo.  Out of those visitors, I had an 8% conversion ratio from Google and a 9% conversion from Yahoo.

In April, I had 148 visitors from Google and 170 visitors from Yahoo. 

I could look at the numbers from March to April and "assume" that I'm busier... however, what if my conversion ratios are the same?  Am I actually busier or am I just splitting my time differently?  Some would argue that I would automatically be busier even with the same ratio because the initial numbers increased.

Yes, that is very true.

However, the number that I feel makes me busier is that the conversion from my website on Google was 12.1% and on Yahoo it was 11.1% in April.

Not only did my visitor count increase, but my conversion ratios increased as well!! 

What do your stats say?  You don't know?  You need a website that works FOR you and not AGAINST you!  I like being able to track every penny I spend.

The market is definitely picking up...

**Are You Packed Yet?**

Donna Harris, REALTOR®
RE/MAX Austin Skyline
www.DonnaHomes.com
Donna@DonnaHomes.com

Austin, TX and the surrounding areas of Lakeway, Bee Cave, Westlake Hills, Cedar Park, Round Rock, Spicewood, Circle-C, Steiner Ranch, and everywhere in between... Whether you're buying or selling, I'll be with you through the entire process.

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Topic:
Real Estate Technology & Tools
Groups:
All Thing's Texas
Austin Metro Area
Internet Lead Generation-How Best To Capture Your Audience
Rainmaking - Internet Marketing Strategies
Realtors®
Tags:
buyers agent
buyers
sellers
listing agent
stats
austin tx real estate
austin tx homes
austin texas realtor
lakeway tx
bee cave tx

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Rainmaker
1,358,894
Donna Harris
Realtor, CDPE & ASP - Hill Country Lakeway Austin
Regent Property Group

Ed, Most internet leads are reading everything you send them, and they're just not ready to talk with you yet.

Marcus, I'm talking about my non-branded site, thank you for your comments.  I don't "market" my branded site.

Mark, The state was giving a credit for people buying a brand new home? That doesn't seem fair to the others... but I also don't think the $8k credit is fair to move-up buyers or buyers who have bought 10 houses in the past.  A credit that is deemed a "tax" credit should be offered to everyone.

Kathleen, Thank you!

Karen, I don't get anything from Trulia. Maybe I need to put some more focus there.

May 05, 2009 09:06 AM
Ambassador
740,283
Steve Shatsky
Dallas Real Estate & Short Sale Specialist (214)213-0340
Prudential Texas Properties

Hi Donna... I think that tracking website stats is a great way to determine the ROI for your online related marketing efforts.  If you don't know what return you are getting, how would you know what the effect of "adjusting" your efforts is or whether something needs attending to?

May 05, 2009 02:56 PM
Rainmaker
1,358,894
Donna Harris
Realtor, CDPE & ASP - Hill Country Lakeway Austin
Regent Property Group

Steve, Exactly!!  How else do you know where to spend more money if you can't prove a certain effort worked in the first place!

May 05, 2009 03:57 PM
Rainmaker
398,592
John Cannata
Texas Home Mortgage - Purchase or Refinance
214-728-0449 http://TexasLoanGuy.com

Stats are great.  You have to be involved to know what works and what does not.  Thank goodness they include them in my website.

May 05, 2009 11:26 PM
Rainer
8,460
Bill Fletcher
Web Handyman

Wait till you see the stats the next generation of Real Estate Web Sites will provide.  They will be market research information machines!

May 10, 2009 02:40 AM
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Rainmaker
1,358,894

Donna Harris

Realtor, CDPE & ASP - Hill Country Lakeway Austin
Are you Packed for Austin? I can help!!
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Additional Information

This blog is to help educate Buyers, Sellers and even other Realtors across the country.  Each market is different and the way Real Estate is done is different.  Austin Real Estate is completely different than Dallas, California and Florida and everywhere else in between.  Some times there will be other things besides real estate as I like to rant and rave as much as the next!!  Come back often!

Donna Harris, REALTOR® with RE/MAX
Donna Harris, REALTOR® with RE/MAX
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