Newsletters

By
Real Estate Agent with Prestige Properties

Just sent out my May newsletter.  As much trouble as it is, I have found that clients truly enjoy getting the newsletter.  I send it out to almost 400 people on a monthly basis and about 85% get opened every month.  It is so much easier than traditional mailing and it is great exposure as often it will be forwarded to a friend.

If you don't do a newsletter, I strongly encourage you to look into it.  It is a tremendous marketing tool that only requires a few hours a month.

Tell me about your newsletter, we can share ideas and maybe get some good new ones in the process.

Thanks

Todd Pierceall
Prestige Properties

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Topic:
ActiveRain Community
Location:
North Carolina
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Active Rain Newbies
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marketing
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newsletters

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Rainer
45,053
Elizabeth Benefield
Montana Country Real Estate - Libby, MT

I don't think I caught how you sent your news letters did you e-mail them.

May 05, 2009 01:08 AM #1
Rainmaker
229,671
Dee Mayers
Covina, CA
San Gabriel Valley, CA

Do you write your own or is it done professionally.  Our association has ClientDIRECTTM , you can select from a library of written articles, personalized it or create your own and its free for California REALTORS®.

May 05, 2009 01:21 AM #2
Ambassador
1,010,201
Harry F. D'Elia
Precision Real Estate Inc. - Phoenix, AZ
Investor , Mentor, CSSN, Radio Coach, REOs, ABR

We send out a newsletter each month to our clients. We have many great tips and real estate investment advice from my Network of professionals. It gives them a chance to be the featured vendor of the month. They give away specials. Keep it consistent and fun

May 05, 2009 04:16 AM #3
Ambassador
1,640,114
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

It is the cost and the time it takes to send a newletter that prevents me from doing it every month. 

May 05, 2009 05:25 AM #4
Rainer
8,132
Diego A. Perez
Connecticut Lawn Painting - Wilton, CT

Thanks Dee, that's a great tip. will have to look in my area if something like that is offered.

May 05, 2009 06:08 AM #5
Rainer
18,444
Todd Pierceall
Prestige Properties - Gastonia, NC

The newsletter is emailed.  Each email has a forward feature as well as a subscribe feature.  I am suprised to see how many newsletters are forwarded and then new subscribers.  I see where Fernando mentioned the time and cost.  It takes me only a few hours to put the newsletter together and with companes like IContact the cost is about $10.00 a month.  To me that is worth the new business it generates.  It also keeps my company in front of former clients and often they forward it to a friend that is thinking about buying or selling.  I frequently get emails from former clients letting me know they forwarded it to a friend so they could have my contact info.

It is definately worth the time and because I write them myself, they can include personal information like a congratulations note to new buyers or new listing announcements.  Sellers love getting a newsletter that has thier property featured on it.

Try it!  Trust me!

May 12, 2009 12:33 PM #6
Rainer
30,049
The Niche Agent
The Niche Agent
Your Niche Is Our Niche

Speaking of "Newsletters", check out the awesome interview I did with Linda Schneider of Fast Newsletters on The Niche Agent. We talk about the most important things you should know when creating a newsletter, the value it can bring and why they are a simple yet effective strategy to grow your business.

www.TheNicheAgent.com/episode20

May 28, 2014 05:24 PM #7
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Rainer
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Todd Pierceall

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