REALTORS® - Important 100K Announcement!

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

If you're a REALTOR®, Broker, or an Agent and member of ActiveRain, this is a MUST READ!  Last month, over 100,000 consumers searched ActiveRain for Real Estate in specific cities using the "Search For Homes" feature.  I was just in a meeting with Bob Stewart and Doug Ching going over the stats and analytics reports.  Folks, this is no joke, consumers flock to AR and used this tool in their quest for finding homes.  

So why is this so important and why should you care?  We've discovered that most of our Agent and REALTOR® members DO NOT have "Hit Router" Campaigns setup.  That means these searches are NOT going to your IDX lead generating sites.  WOW, look at these numbers and stats.  I'm sharing this with you because while you are out there searching for tools to better your SEO and Blog, consumers are searching our network interested in homes in your area, and in most cases, we have very few members with campaigns setup in these areas.


And the list goes on and on and on... in fact, there are 600+ cities that had more than 100 searches.

If you're a REALTOR® member here, please don't miss out on this crucial opportunity to take advantage of the Hit Router Campaigns that each of you have access to.  If 487 people searched San Diego last month for "Homes For Sale" and not a single member has a campaign setup there, this means those possible leads are lost to another company that may in fact be selling them off.

The key to making this work for you is:
#1 - Setting Up Your City Search Campaigns, and
#2 - Making sure you have a good lead capture IDX site where this traffic will land.

After researching some pay per clicks sites out there, Brokers and Agents are paying upwards of $3.00 per click to capture these leads from other sources like Google.  AR campaigns start at .49 cents per click.  I can't emphasize enough the value and gold mine you're sitting on here.  Please take a few moments to look into this, the urgency here is that if our members aren't interested and don't take advantage of these "campaigns" fairly soon, they will end up being sold to the larger companies who are already willing, able and want to capitalize on these Clicks.

ActiveRain members need to be aware of this while you have the opportunity to jump on it. This is HUGE!!  We want our members to get first shot at directing these home searches to your IDX sites, and will do everything we can to get this information out there to every REALTOR®.  Bob Stewart is doing a price comparison of some other pay per click sites to show you the difference in value here, I'll add that link shortly.  I would also assume that the home searches conducted here are of higher "quality" than they may be on some of the other generic pay-per-click sites. 

This is one of the most important posts and announcements I've written on ActiveRain.  Home searches are taking place on Activerain right now, these stats are proof.  We want YOU to be able to help complete the process in finding these people homes.  Please, contact Bob or myself if you have any questions or need more information regarding these stats, or if you just need help setting up your hit router campaigns

This should be given priority consideration today.  Thanks.

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Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 05/07/2009 07:37 PM
  2. The Team at EXIT Realty 05/08/2009 08:40 AM
  3. Real Bird 05/08/2009 11:46 PM
  4. Sylvie Conde 05/09/2009 09:03 PM
  5. JOHN ROSE 10/28/2009 08:19 AM
  6. Darrell Backen 01/15/2010 07:23 PM
Topic:
ActiveRain Community
Location:
California Contra Costa County Danville Sycamore
Groups:
Addicted to Active Rain
Dedicated Bloggers
International Real Estate
Realtors®
The Art Of Marketing You
Tags:
hit router
city searches
lead generation
100k

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Show All Comments
Rainmaker
1,230,705
Al & Peggy Cunningham Brokers, Brampton Ontario Homes For Sale 905-450-5500
RE/MAX Realty Services Inc. - Brampton, ON

Hi Brad from Brampton, ON, Canada

Thanks, we will work with your list.  Just thought a click of the button would re-order the list.  Have the Hit Router up and running, just standing by for the results.

Have a great day!

Al and Peggy

May 13, 2009 12:00 PM #121
Rainmaker
292,444
Monique Hailer & Todd Combs, PA
Schooner Bay Realty - Cape Coral, FL
Waterfront Specialists!

Another great one! It took me ten minutes to get to the bottom of the comments. It is taking time to all thing necessary. I thank you for this post.

May 13, 2009 10:03 PM #122
Ambassador
718,310
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

This was a great email I just received this morning.

THEIR QUESTION:

Hi Brad- I am (finally) setting up the hit router on AR. With the links for the market, would you recommend setting them up to that particular "community " page on my website, or to the home page or the mls search page?  Thank you for all the work you do!

MY ANSWER:

When consumers search a city for listings, the next page they should see should be the homes for sale in that city. Period.  If you want to capture those leads, I recommend an excellent IDX, otherwise they just do their search and leave with no trace or followup for you.  A good IDX is always the answer and key to making Hit Router a success for them and for you.  :-)

May 14, 2009 09:25 AM #123
Rainmaker
214,336
Rita Minion
O'Brien Realty - Solomons, MD

Hello Brad,

Thank you for all the valuable information!  Your posts are great!  I am fairly new at ActiveRain and your posts & the information that you pass on is helping me out tremendously.  Thank you!

Rita

 

 

May 14, 2009 08:01 PM #124
Rainer
16,700
Kellie Fitzgerald
Kellie Fitzgerald - Chiricahua Real Estate - Pearce, AZ

Again, great information as always...I'll set up my hit router (or at least try to set it up) right away.

May 29, 2009 07:57 PM #125
Rainmaker
48,286
Maya Garg
Royal Lepage Signature Realty,Mississauga, Ontario - Mississauga, ON
Real Estate Expert - MISSISSAUGA Square1, Churchil

Brad

Can i set up this.  I am in canada.  Please can you guide me.  I would like to take advantage of this great tool.

Maya Garg

www.gtawesthomes.com

Mississauga,Canada

May 29, 2009 09:46 PM #126
Rainmaker
197,780
Mark Velasco
Realty Source, Inc (Luxury Homes Division) - Whittier, CA
Friendly Hills Homes for Sale - Whittier, Ca. Real Estate - Listings

Brad. Thank you for sharing. My campaigns are now up and running. I am learning how to use it now.

May 30, 2009 12:16 AM #127
Rainmaker
1,275,828
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I'm there baby.  Much cheaper than a Google pay per click.

May 30, 2009 02:29 PM #128
Ambassador
718,310
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Maya - you should be able to set this up in your area as long as those searches are available. :-)

May 31, 2009 11:45 PM #129
Rainer
15,020
Dennis Blackmore
Creed Realty - Virginia Beach, VA

Just signed up - excited!!

Aug 28, 2009 12:57 PM #130
Rainer
28,850
Tom Lyons
makingyoufindable.com - Belleville, ON
Making You Findable

Is this open fopr Canada yet, last time I checked, which honestly was quite a while ago, I could create a Canadian campaign.

Aug 29, 2009 10:39 AM #131
Ambassador
718,310
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876
I believe we do have members in Canada utilizing this feature. :-)
Aug 29, 2009 12:22 PM #132
Rainmaker
199,459
Emily Lowe
The Lipman Group Sotheby's International Realty - Nashville, TN
Nashville TN Realtor

Well I need to call Bob anyway about something else, so I might as well check into this too!  Don't see Nashville on your list, but maybe there are people searching here as well?

Sep 29, 2009 11:32 AM #133
Ambassador
718,310
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi Emily - if you download the list, you'll see Nashville on there I'm sure.  It will show you how many searches were done that month on the .pdf list.  There is a link at the bottom of the post for you to download the file. :-)

Sep 29, 2009 11:48 AM #134
Rainer
20,462
Inez Meehan
Keller Williams - Torrance, CA

Thank you for the great information Brad!! So much to learn :-)

 

Nov 01, 2009 04:23 PM #135
Rainmaker
244,097
Bill Dean
Worth Clark Realty St. Louis, Mo. - Fenton, MO
William Dean - Broker, Salesperson

Wow,

I not only found my little city , it had 172 hits and only 2 agents, I must help them, it's the right thing to do!!!   : )     Thanks

Dec 29, 2009 01:58 AM #136
Ambassador
718,310
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

William - what's really interesting and something most folks don't even know is that in a single month there were nearly 100,000 homes searched by consumers.  I haven't tracked or researched the stats since this post but I can only imagine that the number has since increased dramatically.  :-)

Dec 29, 2009 11:37 AM #137
Rainer
988
Durrell Thomas
San Marcos Real Estate Company - San Marcos, CA

Man just think I was not going to go to RainCamp.  What a wealth of information and actual real world application.  on to the take tab. 

May 18, 2010 08:33 PM #138
Rainmaker
49,221
Mary Anne S. Daly
O'Donnell Financial Group, NMLS #232164 CA BRE #01380812 - Mill Valley, CA
Queen of the Loan & Radio Personality

Hi Brad,

Are any lenders reporting results with this?

Thanks,

Mary Anne

Jul 18, 2010 12:44 AM #139
Ambassador
718,310
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi Mary Anne - The only reports I was privia to were the results posted here about the search criteria.  I wonder how many loans or members are contacted via the search tool and inquiries? Great question, just not sure how that would be tracked.

Jul 18, 2010 12:39 PM #140
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718,310

Brad Andersohn

ActiveBrad 707.646.1876
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