SERVICE YOUR LISTING.... SHOW YOUR FACE!

By
Real Estate Agent with Keller Williams Properties, Weston FL

When I wrote my last post BUYERS AGENTS QUALIFY THEIR BUYERS...BUT DO LISTING AGENTS QUALIFY THE SELLER? on Active Rain some comments I received inpsired me to write a public post instead of a members only post. Many felt that although it was good post....it should have been tailored for the sellers. So I am calling on Active Rain members to let me know if this was more of what they wanted me to write about. 

There is more to showing a property by just throwing a lock box on the door..you need to "SHOW YOUR FACE! "

There are many properties on the market for sale in Florida. Having the services of a full time ...full service Realtor is very important in any market. Whether my listing is occupied or vacant ,there is more to showing a property than just sticking a lock box on the door. When you get the call for showing instructions you should be prepared for anything and I believe a big part of our jobs is doing more than just spending money on advertising and exposing it to the multiple listing service. You need to be there to educate the consumer about the property and not rely on the other agent to show and tell them why.

I do not know how many times I discuss this with my friends and colleges about how important it is for us to actually show up at the home. I have a method to my madness. When you meet the buyers agent at the home you get the opportunity to actually take them through the home so this way if the agent is not familiar with the community or home you can point out the important features and if the homeowner is present it shows them that you are willing to go the extra mile. If you can use this method it might help the buyer and the buyers agent make a more definitive decision on whether or not to purchase the property. I also consider it "some good old fashion service"

I do not know how many times I have had agents call me for showing instructions and they have no clue about anything to do with the home and they tend to rush the buyer and then they leave without even remembering what the home looked like. I have one partner and if I am not available he can be sure to be at the home waiting to open the door  for the other agent. We have a small team and there really never seems to be a conflict to be available but even if there is ....then we try to schedule it around our time to ensure we can be present at almost every showing. If the buyer is serious enough then they will make the time. 

I know some of you would disagree and say "Neal we have too many listings and we simply do not have the time to be at every showing" Well my answer to you is "You might have a lot of properties to sell but you probably do not have lots of traffic" and if you have a team..there should always be someone delegated to be available for such a task.

I was planning on writing this earlier but a Realtor just called me...she was new and wanted to show a vacant property we have but she had not purchased her electronic key so I volunteered to go and open the door. Not only do I need to "service the listing". I also want to sell it so it was well worth doing this. I did not miss a potential buyer that might like the property and wanted to get them in before they go to the next one..."I mean isn't that what we are looking to accomplish?"

Below is a quote from one of my recommendation letters I received from a past client.

"Neal went above and beyond his duty in many ways.He was always available any time we had a question or concern, no matter if he was at his desk or in the middle of dinner.The thing I appreciated the most was the fact that Neal attended every showing of our home.  My wife did not feel comfortable showing our home by herself and I was unable to be in town.  Neal made sure to be present with her for each and every showing.Much to our delight, our house sold within twenty-four hours on the market for full price and Neal's superior service continued after we accepted the offer."

Timothy Bickerstaff-Seller

So next time you get that call you might want to think first and then "SHOW YOUR FACE!"

Remember...if you do not show your face you might look like the this ---------------->

                                                                                                                 

                                                                                    

Posted by

Neal Bloom

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Location:
Florida Broward County
Tags:
active rain
realtor
florida real estate for sale
listings in florida
multiple listing service
neal bloom
old fashion service
show your face

Comments 51 New Comment

Rainmaker
670,947
Kay Van Kampen
Realtor®, Springfield Mo Real Estate
RE/MAX Broker, RE/MAX Solutions
Great advise.  I'm guilty of calling the sellers instead of seeing them face to face.  Just sending information and picking up the phone is not as "personal".  Thanks for the reminder.
May 25, 2007 07:27 PM
Rainmaker
296,423
Ryan Hukill - Edmond
Realtor
ShowMeOKC Team of Paradigm AdvantEdge
Neal, I can see both sides to this. I like your approach but I know that when I've worked with buyers it can be awkward if the listing agent is there. Thanks for the post!
May 25, 2007 10:51 PM
Rainmaker
573,438
Neal Bloom
Realtor CRS-Weston FL Real Estate
Keller Williams Properties, Weston FL

Kay,

It's understandable but I just try to make extra effort and feel it might help rather than hurt. But I guess some feel the opposite.

Ryan,

I still cannot figure out why it is so awkward when we are getting you access to our listing..so If I have to open the door because the seller requests it...are you saying I should tell them it is too awkward? Most sellers do not understand that especially the ones who need the agent there..yes it is true..I would rather the seller not be there...but the listing agent?

May 26, 2007 06:32 AM
Rainmaker
296,423
Ryan Hukill - Edmond
Realtor
ShowMeOKC Team of Paradigm AdvantEdge
Neal, it's not so much that it's awkward for me, because it's not. But for the buyers who have a relationship with me and don't know the listing agent from Adam, it can cause them to be less comfortable and less likely to discuss their true feelings about the property with me, simply because they don't want to offend the listing agent. It's just a comfort level thing. Also, I have encountered some listing agents that don't know how to just show the home and not pressure my buyers. That's when it's really awkward for the buyers.
May 27, 2007 12:39 AM
Rainmaker
573,438
Neal Bloom
Realtor CRS-Weston FL Real Estate
Keller Williams Properties, Weston FL

Ryan,

There is nothing wrong with that feeling..most buyers do not realize that if the door needs to be open by the listing agent it is so they can get in..the should appreciate that we make the effort to get them in or agents love to call me and say why are they selling if you can't even get the door ope so I simply need to get your client in s soon as possible..I understand your point and I would not interfere..but if I need to get you access then if I open the door and go in another room or outside and make some calls. then why would they feel uncomfortable? I would think if they spend all their time with you and want to get into a property..should they pass it by if the listing agent has to open? That is my point...I do not look for a reason to intimidate the other agent but if that is what my client wants well ..I have a job to do also and that is get the house sold and do whatever i need to so we do not miss the next possible buyer because they wanted to go to the next property.

May 27, 2007 07:11 AM
Rainmaker
573,438

Neal Bloom

Realtor CRS-Weston FL Real Estate
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