Business Card Makeovers...(how do you know when you need one?)

By
Services for Real Estate Pros with Owner of FlyersToYou, Inc. and former Top Realtor

Business Card Collage

Business Card Makeovers (how do you know when you need one?)

The last couple days have been interesting. We've had soooo many requests for Business Card Makeovers lately that I'm beginning to wonder if spring fever is in the air??!! Time to clean the house, reorganize, and take a closer look at one of your most important "first impression" marketing pieces.

Your business card.

Above are three examples of makeover requests that came to us yesterday. The first two are for businesses owned by the same guy. Rod's been using his old business cards for a lonnnnnnng time (they're the faded ones in the background behind the "madeover" versions). Well, it was time to reoder, and a real estate customer of ours recommended that he give us a call to see if we could help.

When I first saw his cards, my knee-jerk reaction was that he'd probably been using these since...oh I don't know, the 70's?? Yikes!! And the card on the far right is for a woman who is starting a health oriented business. The card in the background is the ACTUAL card she designed in Publisher...and printed out on her inkjet printer on perforated paper from Staples. Wow, that paper sure is flimsy, and the ink absorbed a little too much, causing the letters to be blurry.

BUT....she was actually handing them out, and I was left wondering whether people were taking her as seriously as they might have had she used a more professional layout.

Limousine Business Card

When Lynnie came to us, she had started her limousine company about 45 days earlier. She had also gone to a graphic designer who created a business card (see top left). If you look REAL close, you can actually see some white letters just to the left of the clipart chauffeur tipping his hat. You know what that is??? HER CONTACT INFORMATION!!!! I couldn't believe it!! Even in real life, it's so hard to read that it was hard for me to imagine she actually paid for these to be done. Cheap paper, and did you notice the name of her company??? Phat Daddy'z Limousine!! All I could think of was "Where's the bling?" If you're gonna use the name Phat Daddy'z, it seems like your cards should be totally different than what she had.

So, we did a makeover. Wound up doing that diamond-like lettering for the name....and included a cropped out image of her actual limousine!!! Then, it was printed on heavy duty, ultra thick cardstock in color on both sides, and the front was finished with an extreme gloss UV finish. They look awesome, and her business has exploded!!

I love that!

Oh...by the way...

Real Estate Business Cards

Yes, of course we do real estate business cards!!!

They're probably not the "run-of-the-mill" business cards that many of your competitors are using. And yes, we have a tendency to go slightly overboard in creating a unique and distinctly different look for Realtor marketing. Some people don't like 'em (and that's okay). But the ones that DO like 'em...

LOVE THEM!

If your "spring cleaning" includes thoughts of possibly making over your own business card, give us a call or email us to give us an idea of what you have in mind. We'll even do plain and boring if that's what you want (although we might sneak in an idea or two just because we can't help ourselves!)

:: grin ::

David Daniels
President/CEO
FlyersToYou, Inc.
Ph: (951) 652-8365
ddaniels@flyerstoyou.com
http://www.FlyersToYou.com/samples
http://www.FTYDomains.com

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Groups:
ABC's of Real Estate Marketing
Luxury Property Marketing
Marketing 101
Online/Offline Marketing and Advertising
Tags:
promotional
advertising
design
cards
marketing
business cards

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the sunglasses to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the robot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
592,543
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I like my business cards... lots of color. But whenever anyone hands one to me, I immediately enter the information into my contact manager, then toss the card in the garbage. And sometimes agents will just beam their information directly from their Smart Phone to mine. It's even fun to take a snapshot of them to have in my Smart Phone, so it pops up when they call or text me. I have to wonder how many more years we'll actually use business cards.

Oh! I just thought of one way I keep them. When I'm in a transaction with another agent, I don't usually keep that agents information in my Smart Phone, because it's only needed during that transaction (unless I work with them a lot). So in those cases, I tape their cards to the front of the file that contains all the information for that transaction =)  And yes, I've seen some cards that are really cheap, and some that look nothing like their owners!

May 09, 2009 02:32 AM #1
Rainer
38,895
David Daniels
Owner of FlyersToYou, Inc. and former Top Realtor - Hemet, CA

Lisa,

Oh my...you're up late!!!
I made the mistake of having an iced mocha at around 10:00pm (double shot)....so it's anyone's guess as to when my eyelids will being to feel "droopy". LOL! I tried counting sheep, but wound up stopping at 15,342! (It didn't work).

I loved reading your post...and it's definitely high-tech. Seems like we, Realtors, are always looking for a way to rid ourselves of the clutter, huh?? We get business cards from EVERYWHERE! Other agents, loan officers, title companies, home inspectors, termite companies, home warranty companies, escrow offices, home stagers, home repair services....(just to name a few!!!) Literally hundreds of cards wind up in our lives every month...and it gets a bit overwhelming.

High-tech certainly has its place in real estate...but I can't help but wonder whether OUR CUSTOMERS feel as inundated?? The fireman and his wife who's raising 3 kids at home...they probably don't get bombarded by business card mania. I think if they have a collection of 8 business cards, I would definitely WANT one of those to be mine!

I also thought it interesting that you enter the information into your contact manager, and then throw the card away (part of your own spring cleaning??) LOL! I did notice, however, that you stated "whenever anyone hands one to me"....(makes me believe that their business card is doing some good, even if it DOES wind up in the trash!)

It's interesting...Lynnie with Phat Daddy'z has her cards ALL over town. Local coffee shops, dry cleaners, restaurants, pizza joints, wedding gown and tuxedo stores, photographers, tanning salons, hairstyling salons, etc. And she generates most of her business from those! I wonder how we'd be able to take advantage of the CHEAPEST advertising we have at our disposal if we didn't have them??

Finally, I totally agree with your last comment!! When a business card is unattractive and printed on flimsy paper, I wonder what impression that leaves with the customer in terms of their impression as to how successful or professional the "giver of the card" is?? (Actually, I already know the answer).

And yes...I've done 1,000's of layouts where I see the agent's photo....and then meet them in person at some point....and...um....WOW!!

(In the interest of political correctness....I'll leave my comment at "Wow!!")

:: smirk ::

Thanks for commenting Lisa!

Dave

May 09, 2009 03:05 AM #2
Rainmaker
287,263
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor

I believe having quality business cards is important. In order to make an impression, the cards have to be impressive. I can see the ones you design are.

May 09, 2009 03:10 AM #3
Rainer
38,895
David Daniels
Owner of FlyersToYou, Inc. and former Top Realtor - Hemet, CA

Sandy,

Thank you for the compliment!!! I appreciate that!!

You are soooo right!! When I sold real estate, I knew that every time I handed someone my card, they thought "Hmm....nice card."

But it went much further than that!!! Watch...

Hand your prospects a cheap card...and ask them what kind of marketing they think you'll be doing on their home if they list with you! LOL....if you market YOURSELF with an ugly and cheap card, it doesn't leave much hope for the seller that you're gonna do much better for them!!

But if all of your personal marketing materials are professional and high-quality...it lets your prospects know that you're serious about your business (and know where to find good stuff!). They immediately start to feel at ease knowing that you'll be using the same professionalism and quality in the marketing of their home.

I've never understood agents not using professionally laid out and printed marketing materials. The message it sends to your customers only delays your success, and the few bucks you save doing it yourself just isn't worth it!

(But I'm likely a little partial!!)

Thanks for commenting Sandy!

Dave

May 09, 2009 03:32 AM #4
Ambassador
893,984
Margaret Woda
Long & Foster Real Estate, Inc., Crofton, MD 21114 - Crofton, MD
Maryland Real Estate & Military Relocation

I think it's time for a business card makeover when your photo no longer resembles you, if not sooner.  LOL.  When I changed companies recently I happily accepted the corporate cards (sometimes that's the "right" one to use) and purchased others from a template site that are "different" by most people's standards - they always catch a second look when I hand them to someone.  I guess the thing I like best about them is the back, where they'll see an invitation to visit my blog.

May 09, 2009 05:26 AM #5
Rainer
41,855
TC McClenning
Top Cat Creative Services - Canton, GA

I couldn't agree more with Margaret's comment. Agents: get new photos every 2-3 years. Photos have never been cheaper or easier to do, especially with digital cameras. I personally know some agents in metro Atlanta who are using the same photo they were more than a decade ago. For women especially, this is crazy. You gain weight, lose weight, get glasses, change hair color, change hair style etc. and eventually look NOTHING like your business card photo. This same photo, by the way, is often the one they want me to use when I'm submitting a news release about them. So the outdated photo gets perpetuated in online and print media. Wouldn't you rather have someone stop you at the grocery store and say, Hey, didn't I just see a story about you in the local paper about having a record sales month?

If you do decide to handle the photo-taking yourselves (i.e. using an assistant, office manager, family member, etc. to take the picture), PLEASE do not pose with a tree or large plant in the background. If/when this photo gets cropped down to just a headshot, you could look like you've got something growing out of your head. Brick wall backgrounds another boring no-no. Having your dog or kid in the photo another no-no, unless you're focusing your marketing or a slogan around that. Even then, be sure to have a generic headshot handy. No business publication I know wants to include a write up about the latest sales award you received, when it's accompanied by you holding a York terrier.  Having a variety of shots available (taken same day or same time period), could prove to your advantage. Have the boring, vanilla headshot, but have another with you working at your desk, placing a sign in the yard, at a closing table, etc.

May 11, 2009 11:11 PM #6
Rainer
226,451
Scott Hoen
First American Title Company - Yorba Linda, CA
VP, SWD Director of Marketing, ePro, MBA

Very good points -- everyone gets a card and stays with it over the years -- you can refresh it and still keep your branding but bring it current with todays graphic standards

May 13, 2009 10:54 PM #7
Rainer
226,451
Scott Hoen
First American Title Company - Yorba Linda, CA
VP, SWD Director of Marketing, ePro, MBA

I like the post-- agents today need to bring their cards to today's graphic standards and make sure they highlight and focus on web site and email address for primary contact.

May 13, 2009 11:17 PM #8
Rainmaker
292,298
Monique Hailer & Todd Combs, PA
Schooner Bay Realty - Cape Coral, FL
Waterfront Specialists!

I still see agent with the bland white generic card?? uggh

May 31, 2009 08:51 PM #9
Rainmaker
324,027
Inna Ivchenko
Mannis Real Estate Group - Calabasas, CA
Los Angeles / Valley Homes

I often have an awkward moment when someone hands me a business card with a picture, I look at the picture on it and can not hide 'the look' :'' is it really you?!''

Jun 07, 2014 10:55 PM #10
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the foot to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
38,895

David Daniels

Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the cat to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: