Business Card Makeovers...(how do you know when you need one?)

By
Real Estate Services with Owner of FlyersToYou, Inc. and former Top Realtor

Business Card Collage

Business Card Makeovers (how do you know when you need one?)

The last couple days have been interesting. We've had soooo many requests for Business Card Makeovers lately that I'm beginning to wonder if spring fever is in the air??!! Time to clean the house, reorganize, and take a closer look at one of your most important "first impression" marketing pieces.

Your business card.

Above are three examples of makeover requests that came to us yesterday. The first two are for businesses owned by the same guy. Rod's been using his old business cards for a lonnnnnnng time (they're the faded ones in the background behind the "madeover" versions). Well, it was time to reoder, and a real estate customer of ours recommended that he give us a call to see if we could help.

When I first saw his cards, my knee-jerk reaction was that he'd probably been using these since...oh I don't know, the 70's?? Yikes!! And the card on the far right is for a woman who is starting a health oriented business. The card in the background is the ACTUAL card she designed in Publisher...and printed out on her inkjet printer on perforated paper from Staples. Wow, that paper sure is flimsy, and the ink absorbed a little too much, causing the letters to be blurry.

BUT....she was actually handing them out, and I was left wondering whether people were taking her as seriously as they might have had she used a more professional layout.

Limousine Business Card

When Lynnie came to us, she had started her limousine company about 45 days earlier. She had also gone to a graphic designer who created a business card (see top left). If you look REAL close, you can actually see some white letters just to the left of the clipart chauffeur tipping his hat. You know what that is??? HER CONTACT INFORMATION!!!! I couldn't believe it!! Even in real life, it's so hard to read that it was hard for me to imagine she actually paid for these to be done. Cheap paper, and did you notice the name of her company??? Phat Daddy'z Limousine!! All I could think of was "Where's the bling?" If you're gonna use the name Phat Daddy'z, it seems like your cards should be totally different than what she had.

So, we did a makeover. Wound up doing that diamond-like lettering for the name....and included a cropped out image of her actual limousine!!! Then, it was printed on heavy duty, ultra thick cardstock in color on both sides, and the front was finished with an extreme gloss UV finish. They look awesome, and her business has exploded!!

I love that!

Oh...by the way...

Real Estate Business Cards

Yes, of course we do real estate business cards!!!

They're probably not the "run-of-the-mill" business cards that many of your competitors are using. And yes, we have a tendency to go slightly overboard in creating a unique and distinctly different look for Realtor marketing. Some people don't like 'em (and that's okay). But the ones that DO like 'em...

LOVE THEM!

If your "spring cleaning" includes thoughts of possibly making over your own business card, give us a call or email us to give us an idea of what you have in mind. We'll even do plain and boring if that's what you want (although we might sneak in an idea or two just because we can't help ourselves!)

:: grin ::

David Daniels
President/CEO
FlyersToYou, Inc.
Ph: (951) 652-8365
ddaniels@flyerstoyou.com
http://www.FlyersToYou.com/samples
http://www.FTYDomains.com

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Groups:
ABC's of Real Estate Marketing
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Marketing 101
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Comments 9 New Comment

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Ambassador
875,166
Margaret Woda
Maryland Real Estate & Military Relocation
Long & Foster Real Estate, Inc., Crofton, MD 21114

I think it's time for a business card makeover when your photo no longer resembles you, if not sooner.  LOL.  When I changed companies recently I happily accepted the corporate cards (sometimes that's the "right" one to use) and purchased others from a template site that are "different" by most people's standards - they always catch a second look when I hand them to someone.  I guess the thing I like best about them is the back, where they'll see an invitation to visit my blog.

May 09, 2009 05:26 AM
Rainer
41,855
TC McClenning
Top Cat Creative Services

I couldn't agree more with Margaret's comment. Agents: get new photos every 2-3 years. Photos have never been cheaper or easier to do, especially with digital cameras. I personally know some agents in metro Atlanta who are using the same photo they were more than a decade ago. For women especially, this is crazy. You gain weight, lose weight, get glasses, change hair color, change hair style etc. and eventually look NOTHING like your business card photo. This same photo, by the way, is often the one they want me to use when I'm submitting a news release about them. So the outdated photo gets perpetuated in online and print media. Wouldn't you rather have someone stop you at the grocery store and say, Hey, didn't I just see a story about you in the local paper about having a record sales month?

If you do decide to handle the photo-taking yourselves (i.e. using an assistant, office manager, family member, etc. to take the picture), PLEASE do not pose with a tree or large plant in the background. If/when this photo gets cropped down to just a headshot, you could look like you've got something growing out of your head. Brick wall backgrounds another boring no-no. Having your dog or kid in the photo another no-no, unless you're focusing your marketing or a slogan around that. Even then, be sure to have a generic headshot handy. No business publication I know wants to include a write up about the latest sales award you received, when it's accompanied by you holding a York terrier.  Having a variety of shots available (taken same day or same time period), could prove to your advantage. Have the boring, vanilla headshot, but have another with you working at your desk, placing a sign in the yard, at a closing table, etc.

May 11, 2009 11:11 PM
Rainer
217,492
Scott Hoen
VP, SWD Director of Marketing, ePro, MBA
First American Title Company

Very good points -- everyone gets a card and stays with it over the years -- you can refresh it and still keep your branding but bring it current with todays graphic standards

May 13, 2009 10:54 PM
Rainer
217,492
Scott Hoen
VP, SWD Director of Marketing, ePro, MBA
First American Title Company

I like the post-- agents today need to bring their cards to today's graphic standards and make sure they highlight and focus on web site and email address for primary contact.

May 13, 2009 11:17 PM
Rainmaker
290,528
Monique Hailer
CENTURY 21 New Millennium

I still see agent with the bland white generic card?? uggh

May 31, 2009 08:51 PM
Anonymous
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Rainer
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David Daniels

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