The Easiest Optimized WordPress Landing Page You Can Make!

By
Real Estate Agent with Century 21 Results Realty

Technologists and marketers agree that the best way to convert site visitors is to give them EXACTLY what they want as soon as they show up on your website.  And for years, the technologically astute and companies with budgets for this sort of thing have built Landing Pages optimized for particular consumers to deliver the information that they desire, right there on the front page. 

But us little guys or those that couldn't design their own pages were locked out. 

However, lurking in the capability... largely unnoticed... of WordPress has been that of making customized landing pages.  Dozens.  More than dozens. 

Lane Bailey writing for Buyers

Stuff in Lilburn on LaneBailey.com

Now, I will throw out a caveat that it doesn't work the same for all themes.  But, most themes DO have the capability to make these pages without altering the basic delivery of the content.  The themes that are going to be the most difficult to use this way are 'magazine' themes.  Because of the way they arrange their front page content, the posts may just appear as a boring list.  That can also happen with some other themes. 

What is the trick, you ask?

Tags & Categories.  Yep.  The first step is to maintain tags or categories for the content you want to present.  If you want to have a series of posts presented together, tag or categorize them the same way.  First Time Home Buyers, Sellers, Reviews, Listings...  All of these can be easily created...  In fact, most of us already have similar tags for our WordPress blogs.  So, when writing about a particular subject, instead of leaving a generic link, you can set up a link like this.  http://lanebailey.com/tag/gwinnett/ This presents all of the posts i have published about Gwinnett County. 

This IS available on other sites.  For example, it could be applied to your Active|Rain blog.  However, it gives kind of an ugly page to land on. 

Lane's A|R WordPress Tips

There are lots of ways to use this.  We also know from SEO experts that DeepLinking delivers a little more juice than just linking to the front page.  Google DOES index tag and category pages.  This is a great way to use those abilities to deliver a little more juice or more readers to slightly broader areas than just linking to a single post. 

Enjoy...

 

Posted by

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

I'd love to hear from you...

DeliciousDiggRSSOn TwitterFaceBook

Email Me

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the umbrella to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
Real Estate Technology & Tools
Groups:
WordPress Blog
Build a Better Blog
Blogging & SEO
Tips tools and technologies for today's REALTOR
Optimizers
Tags:
blogging
wordpress
technology
marketing

Comments 30 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the balloons to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainmaker
680,320
Lanre Folayan
I don't make promises. But I do deliver results.
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC

Hey Lane. I did the same message as Wayne got. But thank you very much for sharing this. I need a new Landing page. Do you know anyone who could help me?

January 20, 2010 09:47 AM
Ambassador
883,219
Lane Bailey
Realtor & Car Guy
Century 21 Results Realty

Lanre - I don't but in WordPress (and Active Rain), by linking to tag groups, you can make a focused landing page. 

March 19, 2010 08:56 PM
Rainmaker
259,651
Sybil Campbell
REALTOR ABR, SFR, SRES - Amelia Island
Century 21 John T. Ferreira and Son Inc

Great information Lane, I am looking into a Wordpress blog.

May 13, 2010 11:44 PM
Rainmaker
870,319
Adrian Willanger
Profit from my two decades of experience
206 909-7536 TheHomeFunnel.com

Lane-stopped by looking for information on landing pages, visit your site, got some excellent examples. Do you have a favorite plug-in to generate forms?

 

Good read!

 

 

November 19, 2011 12:30 PM
Ambassador
883,219
Lane Bailey
Realtor & Car Guy
Century 21 Results Realty

I'm kind of liking GoogleDocs...  I use CForms, too. 

December 03, 2011 11:42 PM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the graph to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Ambassador
883,219

Lane Bailey

Realtor & Car Guy
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the cloud to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

GarageHomesUSA LogoGet great free widgets at Widgetbox! Clicky Web Analytics

Clicky