Sometimes thinking outside the box can create a marketing legend. The Rock City Barns.

By
Real Estate Agent with Better Homes and Gardens Real Estate Metro Brokers

See Rock City Barn painted along Highway 411Marketing is a strange and fickle paramour. When approached in a conventional manner, it may or may not respond in the way that is expected. Sometimes exercising a little more effort and creativity than the norm is required.

A case in point is the famous "See Rock City" barns and birdhouses. The marketing program was instituted in the middle of the Great Depression as a way of promoting a tourist attraction on Lookout Mountain Tennessee.

The concept was simple. Rock City would paint a barn for free. Not just any barn, but one that was prominent alongside a well traveled highway. The farmer ended up with a freshly panted barn and Rock City wound up with a durable billboard. The result was a true win-win for both parties.

See Rock City BirdhouseAnd a marketing legend was born. The Rock City Barns are considered one of the most ingenious marketing plans ever set into place. And as a result, the attraction remains in operation to this day!

The upshot of all of this is that there is always room for innovation in marketing. And while the tried and true methods may be adequate to maintain market share, it may take a bit more creativity to take a business to the next level.

Who knows, the next great marketing legend is out there somewhere. I wonder what they will come up with next!

Learn more about Rock City.

All content, including text, original art, photographs and images, is the exclusive property of Coweta Fayette Real Estate, Inc., and may not be used without the expressed written permission of ERA United Realty and Coweta Fayette Real Estate of ERA United Realty Newnan Georgia. All information is believed to be accurate but is not warranted, Copyright 2003-2009. Richard Weisser 770-827-6225.
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Topic:
Real Estate Sales and Marketing
Location:
Tennessee Hamilton County Lookout Mountain
Groups:
Club Chaos
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Tags:
marketing
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rock city
richard weisser
coweta fayette real estate
newnan homes for sale

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Anna Banana Kruchten
Phoenix Real Estate Agent, CRB, CRS 602-380-4886
Phoenix Property Shoppe

Great idea......bring back what the old farmers in MN used to use years ago.  Gotta go and find somebody to paint for me...........thanks!  Just have to figure out how to adapt something like this to phoenix.

May 27, 2009 05:47 PM
Rainmaker
437,009
JL Boney, III
Columbia, SC Real Estate
Russell and Jeffcoat

There is nothing in this world like creativity, it sure makes things interesting and keeps the gears turning.

May 27, 2009 09:22 PM
Anonymous #68
Anonymous
David Orsini (www.topofmind.com)

That is a very unique idea.  By the way, Rock City is in fact a great place to see!

June 04, 2009 10:59 AM
Rainmaker
2,543
valerie szymaniak
www.myvacanthouse.com

With so many homes languishing on the market today we DO need to 'think outside the box' especially when it comes to vacant homes. They are harder to sell even in good times. There is a 'win/win' marketing tool available. It's www.myvacanthouse.com. The website connects the vacant house with a live in stager who will furnish it and maintain it like a model home. The homeowner gets a fully furnished house and someone who will take care of the lawn and pool, etc. The agent gets a more marketable listing and one that will probaby sell faster and for a higher price than a vacant house. It's a great tool to offer your individual clients or banks with multiple vacant houses. The fee that is paid by the live in stager goes to the homeowner or the agent or can be split between the two. The website is new but the concept has been used successfully for over 20 years. You have to post the vacant house on the website in order to expose it to the live in stagers, but there is no cost to do that right now, so there's nothing to lose by trying it.

June 04, 2009 02:23 PM
Rainmaker
680,445
Lanre Folayan
I don't make promises. But I do deliver results.
Keller Williams Capital Properties-Buy a home in Washington DC. Sell a home in Washington DC

That's a clever idea that I am sure didn't just come out of the box. I have never been to RockCity Richard. Thanks for sharing this Richard. Great post.

September 14, 2010 10:14 PM
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Richard Weisser

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Additional Information

Author Bio: Richard Weisser is a Georgia real estate broker, licensed auctioneer, and has been writing about Georgia Real Estate since 1999.

Coweta Fayette Real Estate offers opinions and helpful information to consumers and real estate professionals in the Coweta County Georgia area.

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