Know where your target audience hangs out

By
Real Estate Agent with HomeSmart Realty West CalBRE #01458572

Most of the bus stop benches around here have been taken up by Realtors. Either that, or they are blank. Today, though, I saw a bus stop bench advertising "Green Day."

Green Day bus stop bench

Some readers might think that this is an advertisement for seminar on ecofriendly homes and businesses, but I can assure you that it's not.

Green Day is a rock group consisting of Billie Joe Armstrong (vocals, guitar), Mike Dint (vocals, bass guitar), and Tré Cool (drums), and was formed in Berkeley, California, in 1987, as part of the punk rock music scene. Their breakout album, "Dookie," was released in 1994, but they faltered after that until their 2004 album, "American Idiot," which won a Grammy Award for Best Rock Album and seems to have brought them popularity with a new generation of youngsters.

The bus stop bench is advertising their new album, "21st Century Breakdown," which was released May 15. I do look at bus stop benches all the time because of all the Realtor advertisements, and this is the first rock album advertisement I've seen. Not only that, but this bench is out in the East County boondocks, not a hotbed of activity for punk rock.

I'd be interested in finding out what Green Day's return on investment is on this bench. Frankly, I think the company in charge of their advertising missed it on this one. I'm sure Green Day will sell out, and would sell out without this specific benchi advertisement, so maybe they were just trying to stimulate the economy out here in East County. Thank you, Green Day!

Knowing where your target market audience hangs out is a basic need in order to make your marketing successful.

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Topic:
ActiveRain Community
Location:
California San Diego County
Tags:
marketing
advertising
green day
east san diego county

Comments 14 New Comment

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Rainmaker
651,181
Cindy Edwards
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677
RE/MAX Checkmate

Hi Russel,

That is really funny because, I know Green Day is a band-very familiar with them, however, whenever I look at their advertising, I think GREEN.  It's a good thing.  Great marketing for them.  As far as the driving goes...OMG, you would drive me CRAZY! Sorry, not getting in the car with you, I will babysit Kitty though.

May 30, 2009 06:12 AM
Rainmaker
1,272,138
Sally K. & David L. Hanson
WI Realtors - Luxury - Short Sale - CDPE, REDS
Keller Williams 414-525-0563

Hmmm...hang out...bus stop...hmmm...I think not....unless it is strategically located outside a martooni bar...hmmm ?

May 30, 2009 06:23 AM
Anonymous #12
Anonymous
Anonymous

Hey, John - I sure wish I had just half of those dollars back that I flushed down the toilet -- LOL.

Hey, Cindy - What if I take Zoey the Cool Cat for a ride in the car? Will you come with me then? LOL

Hey, Sally and David - This one was not too far from one of East County's tattoo parlors. Since the tattoo parlor is next to one of the farmer's markets that I patronize, I went in one time out of curiosity -- don't worry, I don't have a tattoo, never did, and never will. The tattoos they had on the wall as examples were not any that I would be proud of exhibiting, and certainly nothing that any self-describing Green Day fan would have.

May 30, 2009 06:55 AM
Rainmaker
1,379,239
Laura Cerrano
Authentic Feng Shui Expert
Feng Shui Manhattan Long Island

Russel, This made me laugh out loud.  I'd be willing to bet (depending on where the bench is) that the ROI is high :)  As a constant concert goer, I want to be "in the know" and if I havpen to see it on a park bench (or anywhere else) and I like the person or group, I'm there!  I saw Green Day...back in the day.  They were good :)

May 30, 2009 07:25 AM
Rainmaker
333,401
Matt Listro
Your Credit Repair Expert
National Credit Fixers - Matt Listro

Hi Russel: I suspect that someone at the advertising company likes Green Day.  When they didn't have an advertiser for the bench - he stuck that Green Day design in their until they got a new sponsor for the bench.

:)

May 30, 2009 08:26 AM
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Rainmaker
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Jim Frimmer

Realtor & CDPE, Mission Valley specialist
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