The Whiterock Beverage company: History in Waukesha County

By
Real Estate Agent with Re/Max Realty 100 262-377-1459

The other day I went with a ride with a friend in the Waukesha County real estate market and as we were going down the street I could see the resonances of buildings along the railroad next to the Fox River. It was not that long ago that the Whiterock Beverage company flourished in the City of Waukesha. Waukesha springs were well known through out the whole country, and the bottling company flourished.  

 White Rock Beverages is currently located in Whitestone, New York. It was originally established in 1871 by a pharmacist named H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and early residents  believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottlingand distributing the natural spring water throughout the country. (Information per Wikipedia)

According to Wikipedia it is White Rock Beverages that is truly credited with the modern image of Santa Claus, and not Coca-Cola  . In the marketing Santa Claus was displayed as an old man in red and white garments. Please read more about this hear, it's very interesting: White Rock Beverages

photo:waukeshacountyhistoricalsociety

Wishing you a productive day, and see you at closing!

  

Tom Braatz   

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Rainmaker
608,973
Teri Eckholm
REMAX Results - White Bear Lake, MN
Acreage & Lakeshore REALTOR Minneapolis St Paul

Tom--Sounds like White Rock put Waukesha County on the map so to speak. Interesting history lesson! :)

Jun 02, 2009 04:09 PM #1
Rainmaker
1,498,521
Tom Braatz Waukesha County Real Estate 262-377-1459
Re/Max Realty 100 262-377-1459 - Oconomowoc, WI
Waukesha County Realtor Real Estate agent,Waukesha

Teri

Lots of history here; Waukesha in known for many including Les Paul.

Jun 02, 2009 04:28 PM #2
Rainmaker
293,641
Mark Horan
Resident Team Realty, LLC & Toni's Property Management LLC - Saint Cloud, FL
"The Resident Chef" - Resident Team Realty LLC &

Tom-Great History! Santa and spring water..... I never knew.

Jun 02, 2009 06:43 PM #3
Rainmaker
1,498,521
Tom Braatz Waukesha County Real Estate 262-377-1459
Re/Max Realty 100 262-377-1459 - Oconomowoc, WI
Waukesha County Realtor Real Estate agent,Waukesha

Mark

Even Santa had to keep healthy. When I move I will miss this all one day.

Jun 02, 2009 07:21 PM #4
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Rainmaker
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Tom Braatz Waukesha County Real Estate 262-377-1459

Waukesha County Realtor Real Estate agent,Waukesha
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