Promotional Products - Effective or Flushed Cash ????

By
Real Estate Agent with Bergen County, NJ - RE/MAX Real Estate Limited

With everyone watching their pennies these days, I talk to more Realtors who are cutting back on their marketing dollars, advertising and promotional products.

Personally I have tried to bite the bullet and keep the promotional items out there to keep my name in front of leads and potential clients.

The question becomes, if you are going to spend the marketing dollars, what are you going to spend them on ?

Many promotional products are not for everyone, and many products do not fit the personality of certain Realtors.

So what items can you share that have been effective for you in keeping your name in front of potential clients ?

For me - I use all of the following amongst some other seasonal items.

First - the standard pens !

... these continue to be a favorite of my my clients, and even my other service partners like attorneys have these in their conference room to give to clients to sign their closing documents !

 

Next, I always send calendars and particularly Football schedules !

We have 2 football teams in the NY/NJ area so I cover both bases by having a schedule with both teams schedules ! ... these are magnets and they love these !

 

My latest product is the handy Letter Opener !

... I just gave a bunch of these out last week, and already saw some on some service partners desks when I stopped by this week. I think my new homeowners will like them too, as it will make opening up all those bills a little easier with my smiling face looking back at them !!!!LOL !

 

These are a few things I use, but you can get more elaborate if you like.

We just received this invitation to a grand opening of a new reception hall in our area, and they sent out these promoyional invitations in the mail to about 1000 invitees !

... very classy, with a key to the new Grand Ball room ! ... impressive !

 

So what products have been effective for you ? ... we can all help each other by sharing some great ideas :o)

 

...oh lastly, I am ordering some T-shirts next week ... they can package them in almost any shape you like ....

.... I'm considering this design ...

... yes folks, this IS  a T-Shirt !!!!!!!

 

.... think I could pull off a product like this T-Shirt ??????!!!!!

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Ambassador
650,152
Sheldon Neal
That British Agent Bergen County NJ
Bergen County, NJ - RE/MAX Real Estate Limited

Lisa - Hubby can be a big marketing source for sure !!! ... and free is always the best price :o)

Rebecca ! Love the new profile pic ! I can see you closer now :o) And I LOVE LOVE the idea of coloring pages !!! Hadnt thought of that ! ..thanks as always for your input :o) Cheers !

 

June 08, 2009 05:05 PM
Rainmaker
182,817
Sheila Moran
SanAntonioSheila.com, RE/MAX Access, 210-32
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels)

Sheldon,

This year we decided to do the recycled bag.

So you can guess everyone near me in the grocery store gets one, the mailman, anyone that stops by the office and YES, our clients!

We have gotten a pretty good response on them. 

Yesterday I went to a business meeting and one of the guys in the meeting was using the bag to bring in documents that he needed for the meeting....very nice indeed!

p.s. love the banana shirt!

June 08, 2009 06:03 PM
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1,806,392
Chris Ann Cleland
Associate Broker, Northern VA
Long & Foster REALTORS®, Gainesville, VA

Sheldon:  I've missed your charm and wit during my AR hiatus.  Like the pens as they have a tendency to find multiple users.  And yes, you can definitely pull off that t-shirt. 

June 08, 2009 07:18 PM
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650,152
Sheldon Neal
That British Agent Bergen County NJ
Bergen County, NJ - RE/MAX Real Estate Limited

Hi Sheila !

I am lovin the bag idea more and more !

... and I ordered more samples of the banana t-shirt to give out for fun to some select clients !! LOL

 

June 08, 2009 07:19 PM
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650,152
Sheldon Neal
That British Agent Bergen County NJ
Bergen County, NJ - RE/MAX Real Estate Limited

Chris Ann ! Well thank you ! And I hope you have been doing fabulous things while taking a little A|R Break !!!! ... glad to see you back ...catch up soon, I think you are due an email from me :o) Cheers !

June 08, 2009 11:25 PM
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