Promotional Products - Effective or Flushed Cash ????

By
Real Estate Agent with Bergen County, NJ - RE/MAX Real Estate Limited

With everyone watching their pennies these days, I talk to more Realtors who are cutting back on their marketing dollars, advertising and promotional products.

Personally I have tried to bite the bullet and keep the promotional items out there to keep my name in front of leads and potential clients.

The question becomes, if you are going to spend the marketing dollars, what are you going to spend them on ?

Many promotional products are not for everyone, and many products do not fit the personality of certain Realtors.

So what items can you share that have been effective for you in keeping your name in front of potential clients ?

For me - I use all of the following amongst some other seasonal items.

First - the standard pens !

... these continue to be a favorite of my my clients, and even my other service partners like attorneys have these in their conference room to give to clients to sign their closing documents !

 

Next, I always send calendars and particularly Football schedules !

We have 2 football teams in the NY/NJ area so I cover both bases by having a schedule with both teams schedules ! ... these are magnets and they love these !

 

My latest product is the handy Letter Opener !

... I just gave a bunch of these out last week, and already saw some on some service partners desks when I stopped by this week. I think my new homeowners will like them too, as it will make opening up all those bills a little easier with my smiling face looking back at them !!!!LOL !

 

These are a few things I use, but you can get more elaborate if you like.

We just received this invitation to a grand opening of a new reception hall in our area, and they sent out these promoyional invitations in the mail to about 1000 invitees !

... very classy, with a key to the new Grand Ball room ! ... impressive !

 

So what products have been effective for you ? ... we can all help each other by sharing some great ideas :o)

 

...oh lastly, I am ordering some T-shirts next week ... they can package them in almost any shape you like ....

.... I'm considering this design ...

... yes folks, this IS  a T-Shirt !!!!!!!

 

.... think I could pull off a product like this T-Shirt ??????!!!!!

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Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

LOLOL ! - GN !! I was actually thinking - (and chuckling) the same way when I read it first !!! ...but this is ...ahem a public post !!!

Jun 05, 2009 07:23 PM #62
Rainer
146,742
Coleen DeGroff
eXp Realty - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Hi Sheldon,

The only promo thing I've done so far is a magnet thingy.....at Office Depot I bought 25 of the house-shaped magnets and put my business card on them.....I only give them out to customers I work with......really cool going into their homes and seeing them on their fridges.

 

Love the pen idea!!  What supplier do you use?

Jun 05, 2009 09:17 PM #63
Rainmaker
662,652
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Oh Sheldon, I love the letter opener, we don't receive much of those promotional items here in Manhattan New York, one agent always send us magnet calendar, but i always cut her face out and then use the magnet! HAHAH... But then again, she is less of a looker than yourself!

Jun 06, 2009 08:58 AM #64
Ambassador
665,122
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Coleen - I use a local promotional products service provider for the pens and letter openers, then magnetstreet for the magnets ! I love seeing them on my clients fridges too !

Eileen ! Ha ! ... note to self - dont send Eileen my new fridge magnet !!! lol

Jun 06, 2009 10:13 AM #65
Rainmaker
414,282
Betina Foreman
512-771-6318 Austin Home Girls Realty - Austin, TX
Realtor, C.N.E. Selling Homes in Lake Travis & Central Austin!

I use the mag calenders and the magnetized letter opener with my business card. I guess when your the top banana in real estate no other shape will do for your t-shirt promo. Good luck with that!

Jun 06, 2009 09:26 PM #66
Ambassador
665,122
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

HAHAHAH !!! ...well I wasnt going to mention it that way, but since you did....hahahah !!!!!
Hope you are well Betina :o)

Jun 06, 2009 09:36 PM #67
Rainmaker
1,063,909
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Speaking as a recipient...I love free pens and I have a chip clip and two letter openers that I use daily...I don't keep magnets that are sent to me (I have stainless, and wouldn't clutter up my refrigerator anyways).  I love the shopping bag idea.

Jun 06, 2009 09:45 PM #68
Rainmaker
532,000
Robert Hammerstein
Keller Williams Valley Realty - Hillsdale, NJ
Bergen County NJ Real Estate

Sheldon - I just saw your banner in New Milford yesterday. We too used to have a bench add at that Shop Rite. What a suprise to find you there! Way to go!

Jun 07, 2009 12:05 PM #69
Rainmaker
334,248
Gerry Khatchikian
Red Lodge, MT
ASA, TRC, SFR

Sheldon,

Have you continued to produce in the right guidelines I set up for you?  Hummm....

I had to go back to the end of February to remember.   Lol.

Are You Achieving a Good Balance Between Your Blogging and Commenting Activities on AR?

At the time (on February 27, 2009) you had a ratio of 57.7% and close to 40,000 points.

And as of today (June 7, 2009), your ratio is 58.5%.   With or without bananas as antlers on your head, you are still very much balanced (you probably know that most of us here on AR love you with bananas but you have the same number of bananas on each side of your head so you always find a way to achieve balance, lol).   But most amazing of them all, is that you are at 99,000 points (with 2 dozen of featured posts) and you are closing in on the 100,000 points milestone!   Now, how do you achieve 60,000 points in a little over 3 months is simply amazing!   And on top of that, you are managing to balance your husband and daddy duties (especially with the addition of Preston) and doing lots of closings and managing to respond to every single comment on your posts and making new friends and prospective clients on a daily basis.   I am not sure if you are getting sufficient sleep (perhaps you do fine on a few cat naps per day) but there is no stopping the power and determination of this very special agent!   My hat's off to you!  Thanks to AR, your incredible achievements are noticed even in very small towns such as Red Lodge (population 2,400), Montana.

Hat's off  Gerry's AR signature

Jun 07, 2009 01:34 PM #70
Rainmaker
446,810
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Sheldon~ The first thing I think of now when I see the bananas is Anna Banana from here!  I like Rita's idea of the reusable grocery bags the best because people will reuse them, carry them around and advertise for you and because they promote being "green"....  Still laughing at Greg, he is just too crazy! 

Jun 07, 2009 04:00 PM #71
Ambassador
1,266,706
Debe Maxwell
www.AtHomesCharlotte.com | Savvy + Company Real Estate - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Lil Bro!  I'm with Gerry--you're doing such an amazing job here in the Rain that we all feel like you've been here from the beginning!  SO glad you're here!

As for Greg--I LOVE that guy--he is hysterical and I love his tell-it-like-it-is attitude!

Debe in Charlotte

Jun 07, 2009 08:18 PM #72
Ambassador
665,122
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Sharon ! - lol...my clients love receiving those things to !!

Bob ... I'm everywhere my friend ;o) HAHAHAHHAH

Gerry ! - My favorite comment by far in weeks !!!!! I love you breakdowns as they always remind me to stay balanced in all that I do, and it makes me feel great to be reminded that I'm doing alright in that department. I have to thank A\R for that platform to perform, and yes, of course, the amzing new friends I have on here and make every day. I truly appreciate you taking the time to chart those results for me Gerry ! You're the best !

Vickie ! Yup I love those bags too, and already picked up some from ShopRite this weekend. Not my branding, but I liked the idea for giveaways anyway ! ...and yes, Greg does make me chuckle too !!!

 

 

Jun 07, 2009 08:23 PM #73
Ambassador
665,122
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Hi Debe ! - Well you were one of the first to welcome me and extend a hand, so I feel like I've known you a lot longer too !!!

... if only the non-members knew what they were missing not being in the rain with us huh !!!

Cheers Big Sis !!!

Sheldon :o)

Jun 07, 2009 08:25 PM #74
Rainmaker
592,629
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I think you should go with the banana-head.

I used to always send the magnetic calendars. I know people liked them because they sent me the renewal requests every year. But I don't believe they actually got me anymore business. I am a firm believer in bulk mailings on a consistent basis. But I cut this expense from my budget when the market slowed down. Now I rely on my husband, who is the president of our HOA... he hands out cards for me =)  My friends and family... I was born and raised right here, and all my web ventures. I got another listing today, because my client's daughter (who is a Realtor in Clearwater) found my web site and was impressed by it. So my marketing is now limited to all things that are free.

Jun 07, 2009 11:05 PM #75
Rainmaker
175,298
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sheldon,

First and most important, YOU could DEFINITELY pull off the bannana head tshirt.

Second, I like the first three items you mention.  Pens are ALWAYS handy and Calendars have a shelf life front and center in the most important room of the house- th e kitchen.

Also coloring pages for kids are good too, 'cause once little Johnny colors them they go on the fridge with your brand stamped right on 'em.

Jun 08, 2009 03:37 PM #76
Ambassador
665,122
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Lisa - Hubby can be a big marketing source for sure !!! ... and free is always the best price :o)

Rebecca ! Love the new profile pic ! I can see you closer now :o) And I LOVE LOVE the idea of coloring pages !!! Hadnt thought of that ! ..thanks as always for your input :o) Cheers !

 

Jun 08, 2009 05:05 PM #77
Rainmaker
185,045
Sheila Moran
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) - New Braunfels, TX
SanAntonioSheila.com, RE/MAX Access, 210-32

Sheldon,

This year we decided to do the recycled bag.

So you can guess everyone near me in the grocery store gets one, the mailman, anyone that stops by the office and YES, our clients!

We have gotten a pretty good response on them. 

Yesterday I went to a business meeting and one of the guys in the meeting was using the bag to bring in documents that he needed for the meeting....very nice indeed!

p.s. love the banana shirt!

Jun 08, 2009 06:03 PM #78
Ambassador
1,974,807
Chris Ann Cleland
Long & Foster REALTORS®, Manassas, VA - Bristow, VA
Associate Broker, Northern VA

Sheldon:  I've missed your charm and wit during my AR hiatus.  Like the pens as they have a tendency to find multiple users.  And yes, you can definitely pull off that t-shirt. 

Jun 08, 2009 07:18 PM #79
Ambassador
665,122
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Hi Sheila !

I am lovin the bag idea more and more !

... and I ordered more samples of the banana t-shirt to give out for fun to some select clients !! LOL

 

Jun 08, 2009 07:19 PM #80
Ambassador
665,122
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Chris Ann ! Well thank you ! And I hope you have been doing fabulous things while taking a little A|R Break !!!! ... glad to see you back ...catch up soon, I think you are due an email from me :o) Cheers !

Jun 08, 2009 11:25 PM #81
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