Do You Trust Trump? Rational vs. Emotional Buying

By
Home Stager with Upstage, LLC

Let’s face it, investment property deals seem to be intellectual situations, not emotional.  But, about 80% of all buying decisions are based on emotional response.  The other 20% is rational. Call it gut reaction, a hunch or just that something special, it is the emotional triggers that motivate a purchase decision.  Logical reasoning just provides the back up.

Every sales situation needs to hit the buyer’s sweet spot.  That is why instructors at Trump University suggest staging for investment properties.  Read full article here:  Commercial Real Estate 101: 5 Ways to Sell an Investment Property in a Tough Market

 

Investment Staging:

·  Creates an emotional connection

·  Showcases potential (that is sometimes hidden)

·  Leaves a lasting impression

 

One investment property can look a lot like the next, or the last 5.  Don’t leave potential buyers just crunching numbers.  Give them something that elicits that emotional response.  The logic is sure to follow. 

Do you have your own examples of this?  Share you thoughts and experiences with me.

 

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Upstage, LLC is pleased to introduce a new service for owners of investment properties.  Our unique formula can stage your property for as little as $99 and will be complete in less than half a day.  Time is money, so upstage the competition today!

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Topic:
Real Estate Sales and Marketing
Groups:
Fixers, Flips, and Rehabs
Investors
Oregon Realtors and other Real Estate Professionals
Portland Metro Real Estate
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Tags:
investment property
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Rainer
46,091
Debra Valentine
Utah Home Staging for, Bountiful, Salt Lake & Surrounding Areas
Designing Details ~ Staging & Design, LLC

Sheridan: Great post and a the link is a great resource for us to point our hesitant clients to - like him or not, Trump is successful and respected by many!

June 14, 2009 03:16 PM
Rainer
29,408
Sheridan Corrie
Upstage, LLC

I agree, Debra.  I hope it earns some credibility for us.

June 15, 2009 12:41 AM
Rainmaker
558,639
Chris Olsen
Broker Owner Cleveland Ohio Real Estate
Olsen Ziegler Realty

Hi Sheridan -- This is the first post and conversation that I have heard regarding staging commercial properties, but all Net Operating Income being equal, it seems a buyer might be persuaded by these otehr considerations.  Interesting perspective.

June 15, 2009 07:25 AM
Rainmaker
137,588
Troy Jowers
New Orleans Realtor
Crescent City Living, LLC

In these days of huge inventory and scarce buyers, it's obvious (not just in commercial) that proper staging can make a difference. Especially, as Chris stated, "all NOI being equal." Thanks for the post and link!

June 19, 2009 01:51 PM
Rainer
70,066
Pangaea Interior Design Home Stager - Redesign - Model Homes
Portland Oregon

I agree. Business people are human too and have the same difficulties envisioning a space as a good working environment as a person has envisioning how their furniture will look in a house. It makes plenty of sense to me.

July 01, 2009 08:46 PM
Anonymous
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Rainer
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Sheridan Corrie

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