How Do You Choose a Listing Agent?

By
Real Estate Agent with ShowMeOKC Team of Paradigm AdvantEdge

Over the past few weeks, while exploring how to sell a home in our current Edmond Real Estate market, we've addressed preparing your home and pricing your home to sell. To achieve a successful sale in today's market, every aspect of the sale is equally important; from preparation, to pricing, to marketing, but one of the most critical areas is your selection of a REALTOR®. For that reason, we'll spend the next couple of weeks looking at a few of the most misunderstood or overlooked areas of hiring your REALTOR®.

Your first goal when hiring your REALTOR® should be finding one that you mesh with on a personal and professional level; one you feel you can be honest and direct with and can trust with your financial concerns. After all, you're selling your largest asset, so you have to be sure that your best interests are being protected. The best way to accomplish this is by simply interviewing about three agents in your area. I know this seems  obvious, but it's very common for a seller to just hire the first agent they're referred to, or to hire their friend who just got licensed. Sometimes this approach works out fine, but all to often sellers find themselves locked into a very emotional transaction with someone who either doesn't have the experience to handle it correctly or someone they don't have a good relationship with, and they're left feeling like they don't have any control.

Treating the hiring of your REALTOR® like an interview allows you a chance to see the professional side of the agents you're considering.

  • They should approach this interview as a business proposal. This is their chance to show off what they know and what they do.
  • They should be able to show you how many homes they've sold in your area, how much they sold for in comparison to others in the area, how long it took them to sell those homes, and what methods they employed to sell them.
  • They should have a solid understanding of your area. Very few agents are truly knowledgeable in all areas of a large metro area, so you'll want agents who have experience in your particular area. Agents who specialize tend to have more precise knowledge and are oftentimes more effective in those specialties than an agent who generalizes in an entire metro area.
  • You'll want a REALTOR® who can show you a pattern of success.
  • You'll likely want an agent who uses today's real estate technology to gain the most exposure for your home. Statistics show that in 2006, over 80% of home buyers searched online and found homes before they ever contacted an agent, so yesterday's methods of advertising a listing simply aren't as effective as they used to be. An agent who embraces today's technology reaches more of today's buyers, plain and simple.

The interview process should also give you a good feel for the agents' personalities. Finding an agent with whom your personality meshes is highly important.

  • You'll be working closely with the agent you hire for months and you want to feel like you can be direct without hurting his/her feelings.
  • You'll want to feel informed and like you're working as a team.
  • Mutual trust and respect is VITAL for a successful transaction. If you don't click with your agent, you WILL experience more stress and frustration than if you have a good working relationship.
  • If your personalities don't click, he/she will probably be less likely to stay in close contact with you throughout the process.
  • A good agent should be in contact with you at least once a week, to keep you updated on any changes in the market and any adjustments that may need to be made to the marketing plan of your home.

 These are just some of the basics of interviewing agents. When you decide to sell your Edmond home, you'll want to be fully informed of different strategies that some of the less-savory agents will employ to get your listing. It's hard to avoid the potholes if you don't see them. We'll discuss some of those strategies in the next few weeks but, as always, if you have questions, don't hesitate to call us for help.

The links below will provide you with more information from our national peers about interviewing agents:

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Show All Comments
Rainmaker
374,933
Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Ryan, I visited your website & I thought it was one of the best examples of effectively utilizing the content and exposure of your blog posts & a traditional website that I've seen.  It was...Very effective, Very informative & demonstrated a Very Creative Use of Technology. 
May 30, 2007 06:28 PM #1
Rainmaker
297,313
Ryan Hukill - Edmond
ShowMeOKC Team of Paradigm AdvantEdge - Edmond, OK
Realtor
Lola, thank you so much for the kind words. I've tried to accomplish exactly what you've described, incorporating my blog into my website. A seemless integration is really what I want, but I'm not quite there yet. All I want is for my clients and anyone visiting my site to have access to lots of very useful information with an easy interface. If they have to hunt for it, what's the use? Thanks for visiting and for the critique. I'm always very open to those. Have a great night!
May 30, 2007 10:09 PM #2
Rainmaker
432,162
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Ryan - this is really good! Well written, great information.

One suggestion - you might want to create some bullet points - you have so much good stuff in here that might get missed by the impatient reader...

May 30, 2007 06:44 PM #3
Rainmaker
297,313
Ryan Hukill - Edmond
ShowMeOKC Team of Paradigm AdvantEdge - Edmond, OK
Realtor
Good point Jennifer. I'll work on that later tonight when I get back in this seat. If you have any suggestions on where to insert them, feel free to email me. Thanks for the help!
May 30, 2007 10:10 PM #4
Ambassador
1,805,398
Jeff Dowler CRS
Solutions Real Estate - Carlsbad, CA
Carlsbad CA Homes for Sale (760) 840-1360

Ryan:

Good job. I agree with JEnnifer. Thanks for the mention. I look forward to reading more in the future.

Jeff

May 30, 2007 06:49 PM #5
Rainmaker
1,085,426
Bryant Tutas
Bryant Tutas-Tutas Towne Realty, Inc - Poinciana, FL
Broker/REALTOR, Tutas Towne Realty, Inc
Ryan good job on this article. I also checked out your website and it is really good. I agree with Lola. Keep up the good work my firend.
May 30, 2007 06:59 PM #6
Rainmaker
334,601
Ann Cummings
RE/MAX By The Bay - NH and Maine - Portsmouth, NH
Portsmouth NH Homes - Service With a Smile!

Ryan - you have some great info in this post about choosing an agent.  And, like Jeff and Jennifer mentioned, bullets would help this great info you wrote stand out more.

Ann

May 30, 2007 07:18 PM #7
Rainmaker
297,313
Ryan Hukill - Edmond
ShowMeOKC Team of Paradigm AdvantEdge - Edmond, OK
Realtor

Jeff, BB and Ann - Thanks for the encouragement and the suggestions.

So everyone, I've added bullets. Please let me know if it flows better and if I've placed them in the right places. Again, I appreciate all the input and the reviews on my website also!

May 30, 2007 10:09 PM #8
Ambassador
1,028,638
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
RA, CRS, Hawaii Mililani Oahu Real Estate
Okay...the bullets are good...glad I waited ...haha! great posts and the bullets did help because it kept me going....thanks!
May 30, 2007 10:04 PM #9
Rainmaker
297,313
Ryan Hukill - Edmond
ShowMeOKC Team of Paradigm AdvantEdge - Edmond, OK
Realtor
Sally - Thanks for waiting and giving me your input!
May 30, 2007 10:11 PM #10
Rainmaker
334,601
Ann Cummings
RE/MAX By The Bay - NH and Maine - Portsmouth, NH
Portsmouth NH Homes - Service With a Smile!

Hi Ryan - I included this post in this week's Localism Week in Review.  Very nicely done!

Ann

June 03, 2007 08:35 PM #11
Rainmaker
297,313
Ryan Hukill - Edmond
ShowMeOKC Team of Paradigm AdvantEdge - Edmond, OK
Realtor
Ann, thank you for the recognition. It's very much appreciated.
June 04, 2007 11:43 PM #12
Rainmaker
115,109
Chrysti Tovani
Sacramento, CA
Graphic Design/Photography, Wordpress, Real Estate
Excellent!  I checked out your website as well.  Great information, well written. 
June 04, 2007 09:17 PM #13
Rainmaker
297,313
Ryan Hukill - Edmond
ShowMeOKC Team of Paradigm AdvantEdge - Edmond, OK
Realtor
Chrystina, thanks for visiting and for the critique. It's a work in progress for sure!
June 04, 2007 11:42 PM #14
Rainmaker
321,686
Yolanda Hoversten
Prudential One Realty Centre - O'Fallon, IL
Broker - O Fallon, IL Real Estate

Hi, Ryan!

It's a well written post and I could learn from the content as well.  I put myself in the seller's position so that I can anticipate what questions they'll ask me, and of course prepare the response.  But I don't do it often enough--your post makes me think proactively.  Thank you!

June 13, 2007 11:08 PM #15
Rainmaker
297,313
Ryan Hukill - Edmond
ShowMeOKC Team of Paradigm AdvantEdge - Edmond, OK
Realtor

You're welcome Yolanda. I'm glad it helped. Have a great evening!

June 21, 2007 07:02 PM #16
Show All Comments
Rainmaker
297,313

Ryan Hukill - Edmond

Realtor
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