What's the point of Localism?

By
Real Estate Agent with HER Realtors


LOCALism pantyhose poll

Points - Localism

Lets get this one out of the way.  You don't get any more points because you've posted something to Localism. You can post it in ActiveRain to your peers and get just as many points as you would get posting the content to ActiveRain and Localism.

I left a comment on a post written to ActiveRain real estate agents by a real estate agent wondering why he posted that peer to peer content (and previous  peer to peer content)  to consumers on Localism. I heard from an innocent bystander that my comment was rude. I guess her point was not about points but just that he did not have many points.... she made a big assumption in her email... 

The Point of Localism

The point of Localism is to talk to consumers.

If you write a post  saying "Hey ActiveRainers do you wear pantyhose?" you are talking to your peers.

If you write  a post saying  "Hey Dallas, do you wear pantyhose?" you are talking to the public in Dallas.

If you are a lender, home inspector, stager, builder, etc. talking to RE agents, that is NOT Localism.   The same post written to consumers by changing just a few words would be Localism.

Localism is NOT new  Bob, Jon, Brad, Rich, Jeremy etc. have written a lot about it. Use the "Search" to read all about Localism.   The new Localism was to be edited when it was introduced.  Localism is not edited.  It is up to us to edit it ourselves. 

For those who do understand the difference between talking to peers and talking directly to the general public, what posts about Localism help you to understand best?  What do you recommend to new people and old people who struggle to grasp the difference?

If it is just not OK to say on ActiveRain "a pantyhose poll for ActiveRain members is NOT Dallas Localism" Localism will be a failure, again.

 

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Topic:
ActiveRain Community
Location:
Texas Dallas County Dallas
Groups:
Addicted to Active Rain
Realtors®
Tags:
localism

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Rainmaker
1,385,730
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Some people are not fans of Localism. 

hmmm  I don't write a high number of ActiveRain posts Leesa in comparison, especially since my Outside blogs and Localism started showing up in Google.  Very little time to do that and I am NOT a fan of the "Great post thanks for sharing comments" most peer to peer posts collect. 

I did have someone in my market opposed to me posting market reports when the first Localism was introduced in 2006.

 

June 22, 2009 09:12 AM
Rainmaker
523,710
Jeremy Blanton
210 Consulting~ Social Media Advisors

I have seen a few comments about the viewing of Localism and how the layout does not look as well there as on ActiveRain.  The one thing that will help with correcting this issue and also for your outside blog is that when you write your posts for ActiveRain and insert your photos, you do not want the width to be more than 550 pixels.  If it is wider than that, you will experience the different views and things going all out of alignment.

Some have asked the question, I do not know if I should post to localism or I should post everything there, etc.... Localism is a site where consumers can come to find hyperlocal content on a specific area.  Localism's tagline, "the worlds most complete neighborpedia" What does this mean for AR members?  The focus of posts on localism should be to share your local knowledge of an area (restaurants, parks, attractions) in addition to your tangible knowledge of the local real estate market.  The common denominator though for Localism posts is this: Local Informartion.

Irene- You asked the question of the difference between the localism Channel & Posting to Localism.  Let me try to clear this up.  The channels are simply used as a way to categorize information on the ActiveRain Site.  When you check the box and send your post to your neighborhood in Localism, it actually sends a copy of the post to the Localism site.  This is also important to use when using the Local Posts widget on your outside blog.  This allows consumers to search for other information that you have written about an area on your outside blog that is of interest to them.

Some have asked the question, what type of things are people looking for that I should be writing for localism. To answer that question as easy as possible, the answer would be this: Anything of interest to your local area.  Each time you write about something local in your area, you are expanding your online presence and marketing net that might be able to land a potential client.  Granted, they may not purchase immediately because you wrote about a restaurant, or a state park, but what if they come back repeatedly to your blog and read.  They may not be looking to buy or sell, but they know that if they hear anyone mention real estate, that you are an agent with great knowledge of the area and can help them with their needs. The larger your net is, the more potential you have.

Posts can be sent to both Localism & AR.  As a matter of fact, in order for something to go to Localism, it also has to be sent to your ActiveRain blog as well.  ActiveRain is your home landing page for both your Outside Blog & also Localism.  Anything you post to either of those has to also be sent to Activeain.

Lastly, on members only posts.   These are for topics you only want seen by members on the network.  It might be a rant, needing advice etc...Those type of posts you may not want to be viewed by the general consumer.  But, you are in need of some sort of assistance or venting to help you solve the situation.  So, you write the post and select members only setting. These posts can only be viewed by someone who is a member on the network and is logged into the system.  They do not show up on Localism or on your outside blog.  If you have selected to have them sent to your twitter stream, they will post out to twitter, but they can only be viewed by a member on ActiveRain that is logged in for your protection.

I hope this helps to clear up some of the questions I have seen here.  We are currently working on a new version of Localism which we hope to release in the future.  No timetable has been given yet as to when the release date will be.

June 22, 2009 01:03 PM
Rainmaker
1,385,730
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Thanks for the answers Jeremy

"you do not want the width to be more than 550 pixels"

I could never remember what it was so have used 525 which gives me some white space which I believe is important. 

Where would someone add a city that is NOT presently there?

June 22, 2009 01:14 PM
Rainmaker
523,710
Jeremy Blanton
210 Consulting~ Social Media Advisors

If they contact me directly with the state, county & city, I can get it added.

June 22, 2009 02:00 PM
Rainmaker
1,385,730
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

belated thanks...

TX agent got that town added

I sent Jeremy an email asking for Dublin Ohio to be added to another county... very prompt!!  Thanks for that too.

July 26, 2009 10:25 AM
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