What's the point of Localism?

By
Real Estate Agent with HER Realtors


LOCALism pantyhose poll

Points - Localism

Lets get this one out of the way.  You don't get any more points because you've posted something to Localism. You can post it in ActiveRain to your peers and get just as many points as you would get posting the content to ActiveRain and Localism.

I left a comment on a post written to ActiveRain real estate agents by a real estate agent wondering why he posted that peer to peer content (and previous  peer to peer content)  to consumers on Localism. I heard from an innocent bystander that my comment was rude. I guess her point was not about points but just that he did not have many points.... she made a big assumption in her email... 

The Point of Localism

The point of Localism is to talk to consumers.

If you write a post  saying "Hey ActiveRainers do you wear pantyhose?" you are talking to your peers.

If you write  a post saying  "Hey Dallas, do you wear pantyhose?" you are talking to the public in Dallas.

If you are a lender, home inspector, stager, builder, etc. talking to RE agents, that is NOT Localism.   The same post written to consumers by changing just a few words would be Localism.

Localism is NOT new  Bob, Jon, Brad, Rich, Jeremy etc. have written a lot about it. Use the "Search" to read all about Localism.   The new Localism was to be edited when it was introduced.  Localism is not edited.  It is up to us to edit it ourselves. 

For those who do understand the difference between talking to peers and talking directly to the general public, what posts about Localism help you to understand best?  What do you recommend to new people and old people who struggle to grasp the difference?

If it is just not OK to say on ActiveRain "a pantyhose poll for ActiveRain members is NOT Dallas Localism" Localism will be a failure, again.

 

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Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.

 


 

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Topic:
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Ambassador
1,550,726
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

This is a good explanation, especially for people new on AR, who just don't know what the purpose of Localism is.

June 20, 2009 07:27 PM
Rainmaker
1,447,874
Laura Cerrano
Authentic Feng Shui Expert
Feng Shui Manhattan Long Island

Maureen, I love this discussion.  I make some of my posts local because it may have been a local event or a tip I'd like to share with consumers.  So I write about anything from a concert in my state to the US Open or something related to FS they may be interested in.  I don't know how the point system works on Localism but I know back in the days I got many calls from it--that's not at all what I'm seeing now.

June 20, 2009 08:13 PM
Rainer
198,415
Jeani Codrey
Jeani Codrey Referral Broker & Instructor

Thanks for your post.  Since I got Localism a couple of weeks ago I am learning how to differentiate between AR posting and localism posting.  I think I am getting a handle on it and I appreciate you breaking it down for us and clarifying.  Thanks!

June 20, 2009 08:14 PM
Ambassador
883,319
Lane Bailey
Realtor & Car Guy
Century 21 Results Realty

It is so fun to write to my peers.  But, it is important to write to consumers...  Localism is important. 

June 20, 2009 08:53 PM
Rainmaker
1,368,994
Donna Harris
Realtor, CDPE & ASP - Hill Country Lakeway Austin
Regent Property Group

ANything that I think the consumer can learn from is posted to Localism.  If I post something that is just a rant or strictly real estate people related, I post it as members only.

June 20, 2009 09:02 PM
Rainmaker
512,463
Russell Lewis
Broker,CLHMS,GRI
Realty Austin, Austin Texas Real Estate

I am a fan of Localism and think that if i more actively engaged my areas I would have more success but I am not complaining. It's a great tool!

June 20, 2009 09:45 PM
Rainmaker
73,830
Cris Burlew
Broker ~ St Pete Beach FL Real Estate
Beach & Luxury Realty, Inc.

I too have probably posted more to Localism, listings and events then to the AR community (peers). It has worked well for me, as I have had customers come to me directly from those posts. One actually thought I was part of an event's organization I posted about. Good way to pick up business! I was told from the start to post this type of content to Localism and everything else to the general AR community.

Thanks to Lenn Harley's blog, I found this post tonight. Thank you for reminding what should belong in Localism.

June 20, 2009 11:00 PM
Ambassador
597,183
Roland Woodworth
Short Sale and Foreclosure Resource- SFR - Clarksv
Keller Williams Realty

Great reminder on the use of localism.. This is a great opportunity for us to get the word out there in the local areas.

June 21, 2009 12:00 AM
Rainmaker
259,779
Mara Hawks
Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL
First Realty Auburn

Now that ARain has exceeded 150K members, I do think we need some friendly traffic cops , especially for newcomers, learning to navigate here, and bumping into things, right & left. And let's keep blowing the whistle on those spammers!  Localism works well for me. I love it. Please keep off the grass and don't litter.

(May your day be full of wonderfullisms :-)

June 21, 2009 05:55 AM
Rainmaker
1,344,515
Sally K. & David L. Hanson
WI Realtors - Luxury - Short Sale - CDPE, REDS
Keller Williams 414-525-0563

I think localism probably could use a little tweaking in the neighborhood...like having an open house kind of area...where if you wanted to move to _________you would find listings, opens etc...If you want go to a ___in Cleveland you could search that more easily....guess no one will please all the folks all the time...bigger isn't better...more local and easier to navigate...probably.

June 21, 2009 07:37 AM
Rainmaker
1,391,213
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Localism is a "Neighborapedia" it is NOT just the he same thing as ActiveRain, it is not necessarily the same content, if we are talking to one another rather than the general public.   It is for addressing those who are not necessarily in our industry. 

Thanks all for the comments.

June 21, 2009 10:48 AM
Ambassador
723,516
Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate
Realtor / Owner - RE/MAX Access

Maureen - Great post !  We use Localism to post our neighborhood posts such as going to a restaurant, an event or just being at the park.  It is great way to add a little exposure to a neighborhood as well as to yourself !  I still believe that as the content grows Localism will grow and grow as well.  Either way, we do not do the neighborhood posts just for Localism, but Localism is another great platform to push that great content towards.  The opportunties are endless as far as the potential benefits, which can be the subject of many other blog posts !

June 21, 2009 11:49 AM
Rainer
61,418
Bob Dunn
Homelife Glenayre Realty

I've had some fun here the few months and will but my focus is now on Localism. There is no one else doing it in my city and I know a Realtor in an adjacent city who attributes business from AR that was primarily derived from Localism.

June 22, 2009 12:27 AM
Rainmaker
1,391,213
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

thanks all for the comments.

Those who "get" Localism, help those who don't "get" it.... Or those who think they "get" it, like vendors who are posting their  content talking to real estate agents, to Localism. Don't necessarily help competitors in your market.  If they are posting agent to agent stuff to Localism, or just plain silliness...why not let them look like a doofus,  but your friends, you've made here.   Those 12 people who stop by to see the picture of a cat you posted that you found in your email.....  and posted with your contact info, the 12 people who stopped by to admire your post and say "great post thanks for sharing" or "what a funny cat picture...." in just enough words to get points for commenting   in exchange for your visit to their latest post to say "great post thanks for sharing."  You all could be writing content for consumers and it probably would be of more interest to them than a cat photo you found in your emailbox and added your contact info to. 

It is OK to say a pantyhose poll for ActiveRain members is not Localism.  Really.

June 22, 2009 06:00 AM
Rainmaker
633,405
Leesa Finley
RED Properties - Raleigh NC Real Estate
RED Properties

Great idea Maureen to re-highlight the benefits and the nuts and bolts of Localism!  I have read through all of these comments and am quite surprised by a few - AR MEMBERS tell other members to back off on Localism?  Because they are bored?  Are you kidding me?  I write WAY MORE localism than AR material - just what I do.  I leave the AR posts to people like you......  :)

June 22, 2009 06:10 AM
Rainmaker
1,391,213
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Some people are not fans of Localism. 

hmmm  I don't write a high number of ActiveRain posts Leesa in comparison, especially since my Outside blogs and Localism started showing up in Google.  Very little time to do that and I am NOT a fan of the "Great post thanks for sharing comments" most peer to peer posts collect. 

I did have someone in my market opposed to me posting market reports when the first Localism was introduced in 2006.

 

June 22, 2009 09:12 AM
Rainmaker
525,552
Jeremy Blanton
210 Consulting~ Social Media Advisors

I have seen a few comments about the viewing of Localism and how the layout does not look as well there as on ActiveRain.  The one thing that will help with correcting this issue and also for your outside blog is that when you write your posts for ActiveRain and insert your photos, you do not want the width to be more than 550 pixels.  If it is wider than that, you will experience the different views and things going all out of alignment.

Some have asked the question, I do not know if I should post to localism or I should post everything there, etc.... Localism is a site where consumers can come to find hyperlocal content on a specific area.  Localism's tagline, "the worlds most complete neighborpedia" What does this mean for AR members?  The focus of posts on localism should be to share your local knowledge of an area (restaurants, parks, attractions) in addition to your tangible knowledge of the local real estate market.  The common denominator though for Localism posts is this: Local Informartion.

Irene- You asked the question of the difference between the localism Channel & Posting to Localism.  Let me try to clear this up.  The channels are simply used as a way to categorize information on the ActiveRain Site.  When you check the box and send your post to your neighborhood in Localism, it actually sends a copy of the post to the Localism site.  This is also important to use when using the Local Posts widget on your outside blog.  This allows consumers to search for other information that you have written about an area on your outside blog that is of interest to them.

Some have asked the question, what type of things are people looking for that I should be writing for localism. To answer that question as easy as possible, the answer would be this: Anything of interest to your local area.  Each time you write about something local in your area, you are expanding your online presence and marketing net that might be able to land a potential client.  Granted, they may not purchase immediately because you wrote about a restaurant, or a state park, but what if they come back repeatedly to your blog and read.  They may not be looking to buy or sell, but they know that if they hear anyone mention real estate, that you are an agent with great knowledge of the area and can help them with their needs. The larger your net is, the more potential you have.

Posts can be sent to both Localism & AR.  As a matter of fact, in order for something to go to Localism, it also has to be sent to your ActiveRain blog as well.  ActiveRain is your home landing page for both your Outside Blog & also Localism.  Anything you post to either of those has to also be sent to Activeain.

Lastly, on members only posts.   These are for topics you only want seen by members on the network.  It might be a rant, needing advice etc...Those type of posts you may not want to be viewed by the general consumer.  But, you are in need of some sort of assistance or venting to help you solve the situation.  So, you write the post and select members only setting. These posts can only be viewed by someone who is a member on the network and is logged into the system.  They do not show up on Localism or on your outside blog.  If you have selected to have them sent to your twitter stream, they will post out to twitter, but they can only be viewed by a member on ActiveRain that is logged in for your protection.

I hope this helps to clear up some of the questions I have seen here.  We are currently working on a new version of Localism which we hope to release in the future.  No timetable has been given yet as to when the release date will be.

June 22, 2009 01:03 PM
Rainmaker
1,391,213
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Thanks for the answers Jeremy

"you do not want the width to be more than 550 pixels"

I could never remember what it was so have used 525 which gives me some white space which I believe is important. 

Where would someone add a city that is NOT presently there?

June 22, 2009 01:14 PM
Rainmaker
525,552
Jeremy Blanton
210 Consulting~ Social Media Advisors

If they contact me directly with the state, county & city, I can get it added.

June 22, 2009 02:00 PM
Rainmaker
1,391,213
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

belated thanks...

TX agent got that town added

I sent Jeremy an email asking for Dublin Ohio to be added to another county... very prompt!!  Thanks for that too.

July 26, 2009 10:25 AM
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