Advertising Dollars: Where are they best spent?

By
Real Estate Agent with Hacienda Home Sales

It seems that the general opinion on dollars spent on advertising is to localize the ads for listings rather than go to the larger publications, such as the "Times". I asked the experts and the answers I received was that most of the attention, 65% of the action on a listing, comes from the actual sign on the property, with the flyer box. The next best suggestion was to go to the web. Most agents find that their clients are relying on web sites, such as Realtor.com, to find the home on their own. If this is the case, why are so many agents posting listings on the multiple listing services without the corresponding media available with a few clicks.

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Tags:
orange county real estate
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patricia greco realtor
real estate advertising

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Rainmaker
254,395
Tina Maraj
RE/MAX North Orange County - Fullerton, CA
Fullerton, California Real Estate 714-403-7901

Hey Patricia,

Congratulations on your first blog! You are such a great writer I know you will be great at it and have fun too!

May 31, 2007 01:53 PM #1
Rainer
3,936
Mike Toler
CurbSide CDs - Ventura, CA
patricia....do you have a source for that statistic? 65%? Thats pretty amazing
May 31, 2007 02:09 PM #2
Rainer
45,092
Ronnie Roach
PrimePay Business Services - Kill Devil Hills, NC

Patricia,

I don't know why Realtors are not fully embracing the technology.  I wrote a post with many of the online sites and their links.  I think you can save money and invest the time in getting the property online.   

May 31, 2007 02:24 PM #3
Rainer
68,899
Spokane Home Loans Spokane Mortgage
Spokane Mortgage - Spokane, WA

Welcome to blogging... :)

 I have tried tons of advertising and the only thing that has worked for me is my Spokane Mortgage website.

May 31, 2007 02:35 PM #4
Rainer
8,311
Loretta Carson
First National Reatly, INC - Southaven, MS
CARSON-O'CONNER HOME GROUP
I also would like to know the source for the 65% statistic. Is that an average for all Markets or your local market?
May 31, 2007 02:36 PM #5
Rainer
246,103
Linda Slocum
RE/MAX of Santa Clarita in Valencia - Santa Clarita, CA
Realtor - Santa Clarita
Most print advertising has gotten too expensive to be worth the cost (high) vs the benefit (low). Stick to blogging - it works!
May 31, 2007 02:37 PM #6
Rainer
3,936
Mike Toler
CurbSide CDs - Ventura, CA

I found this on NAR

 

Information Sources Used in Home Search

Real estate agent - 85%
Yard sign - 63%
Internet - 80%
Newspaper - 55%
Home book/magazine - 34%
Open house - 47%
Builders - 26%
Television - 11%
Relocation company - 5%


Source: 2006 National Association of REALTORS® Profile of Home Buyers and Sellers
May 31, 2007 02:48 PM #7
Rainmaker
254,395
Tina Maraj
RE/MAX North Orange County - Fullerton, CA
Fullerton, California Real Estate 714-403-7901

Hey P,

I told you that blogging was Fun and Informational!

May 31, 2007 04:35 PM #8
Rainer
18,444
Patricia Greco
Hacienda Home Sales - Anaheim, CA
Thanks for all your responses, especially since this is my first blog, ever! I love Active Rain, it's great to get everyone's feedback.
May 31, 2007 04:42 PM #9
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Rainer
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Patricia Greco

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