A SMART Way to Win Listings (that you actually want)

By
Home Stager with Peachtree Home Staging LLC, Home Staging in Atlanta, GA

Here is how a smart Atlanta Realtor won a listing over competing Realtors . . .

Background:  the client lives out of state and has a vacant home in Atlanta to sell.  Because of many conflicts, the seller can not come to Atlanta to interview Realtors.  The Seller looked on line and found Realtors that had superb REALTOR.COM photographs for their current listings.  He contacted a friend to hold the house open and invited the few Realtors he selected via the photos to visit the property and e-mail him with their proposal to list and sell the home for him.

One of those Realtors called me and asked me if I would mind going with her to view the property and advise her regarding staging and the cost.   

My Response:  I WOULD LOVE TO!  :-) 

We viewed the property together and noted that she was the only Realtor there accompanied by a home stager.

So now it's time for this savvy Realtor to respond and try to win this listing with no face to face contact . . .

Here some excepts from this Realtor's e-mail response to the seller:

". . . Having now gone over the comparable properties in the area and viewed what is selling, what is not, etc., it is our belief that your home certainly has the potential to sell quickly and for the top dollar this market will bring if you are willing to follow the "formula" that we believe is responsible for our success. 

That would mean having the home properly staged and videoed, correctly priced, and extensively marketed.  . . .

. . . I am forwarding the proposal to you that I asked our stager to prepare so that you would know what those costs would be (see attached monetary proposal and written agreement from Peachtree Home Staging)  . . . 

. . .  I would like to share with you a partial list of the days on market we have recently experienced using Peachtree Home Staging and our videographer. 

 . . . days on market:  Bellperche (89 days), Lovejoy (28 days), Cordeiro (26 days), Cooper (27 days), Hayes (90 days), Moore (14 days.) 

. . . We would certainly love to list your home using the above plan and would aggressively market it to the best of our ability.  We only list homes that we truly believe can become a happy statistic that we will gladly share with future sellers . . . "

She got the listing HANDS DOWN!  More importantly though the seller has won.  Excellent Realtor and having it staged and professionally videoed is going to help it sell!

www.peachtreehomestaging.com Atlanta, GA

I'll post before and after pictures of the home in July

__________________________________________________________

How folks live in a home is their business, how folks present the home for sale is our business!

For tips on how to prepare your home for sale and information on staging a home in Atlanta, visit the web site of PEACHTREE HOME STAGING or call us at 770 595-8809. 

We do occupied and vacant home staging with professional perfection!  Visit our portfolio at http://www.peachtreehomestaging.com/beforeafterphotogallery.htm

Peachtree Home Staging is a proud APPROVED AND ACCREDITED Business of the Greater Atlanta Better Business Bureau (BBB) and the Georgia State President of the Real Estate Staging Association (RESA)

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home staging finalist atlanta

 

 

Peachtree Home Staging The Experts in Atlanta Home Staging Diversity

How folks live in a home is their business, how folks present the home for sale is our business!

For tips on how to prepare your home for sale and information on staging a home in Atlanta, visit the web site of PEACHTREE HOME STAGING or call us at 770 595-8809.

Terrane Ridge, Peachtree City <> Marietta St., NW #1511, Atlanta, GA <> Preakness Dr., Roswell 

We do occupied and vacant home staging with professional perfection!

Peachtree Home Staging is a proud APPROVED AND ACCREDITED Business of the Greater Atlanta Better Business Bureau (BBB) and the Georgia State President of the Real Estate Staging Association (RESA)

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Topic:
Home Selling
Location:
Georgia
Groups:
Atlanta Real Estate Q&A
Georgia Real Estate
Prudential Network
Realtors®
Stage It Forward...
Tags:
peachtree home staging
atlanta
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Comments 8 New Comment

Show All Comments
Rainer
1,603
Valerie Golden
Golden Touch Studios

Great post! I have some realtors who invite me to accompany and provide consultations before listing - the advantage for me is to see first hand what the seller already has to work with before items are packed for moving!

June 26, 2009 12:47 PM
Rainmaker
659,536
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
"Staging that Sells Portland Homes"
Room Solutions Staging, Portland OR

Karen ~ What a savvy, smart Realtor!  And doubly smart to include you in her proposal.  Looking forward to seeing your pics!

June 26, 2009 01:33 PM
Rainmaker
139,374
Kimo Stowell
Real Estate Merchandiser
JDS Consulting: Decor Design and Merchandising

Aloha Karen,

I think your on to something here! Great team work in presenting a total marketing strategy to potential clients. Kudos!!!!

Peace,

June 26, 2009 01:39 PM
Rainmaker
213,632
Margaret Oscilia
Home Stager, Salem Oregon
Creative Concepts-Home Staging and Contracting, Salem Oregon

What a powerful team the two of you make and smart agent -- her momentum from the quick selling homes will give her a fabulous reputation and one that is well deserved.  Your work is always superb!

June 26, 2009 04:35 PM
Rainer
18,513
Peg Prather
Vancouver, WA

Brilliant Realtor! I'm always surprised at the one's who don't understand the power of staging...I guess they'll get left in the dust by those who do.

June 26, 2009 05:51 PM
Rainmaker
420,174
Melissa Marro
St Augustine, St Johns, Ponte Vedra
Watson Realty Corp

That is definately a winning way to get a listing!  One of my best clients does a similar thing and the other day we were at lunch and she got 5 calls from out of town buyer wanting her to list her property... where had they heard about her?  Happy referring clients, whose properties we had staged, were aggressively marketed and sold quickly.... huh, go figure, right?

June 26, 2009 06:42 PM
Anonymous #7
Anonymous
Dan Keating

Hmmm,  Let's see, six people left comments.... all are stagers.

Are there any Realtors reading this ?

 

June 26, 2009 06:42 PM
Rainer
46,091
Debra Valentine
Utah Home Staging for, Bountiful, Salt Lake & Surrounding Areas
Designing Details ~ Staging & Design, LLC

Karen: What a great selling point you're pointing outfor Realtors. I hope that they are reading this and taking it all in as Dan eluded to above.

June 29, 2009 04:45 PM
Show All Comments
Rainmaker
181,895

Karen Dembsky

Atlanta Home Staging
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