Extreme Landscape Makeover Contest

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

The Value of "FREE" -vs- The Perception of "Price"

They say that there are no "Free" lunches, and that nothing in this world is FREE.  We once had a neighbor who put his couch out on the sidewalk in front of his house, then placed a sign on it that read "FREE!"  It was a really nice couch with great upholstery and no stains or damage.  The neighbor simply purchased some newer furniture and didn't have room for that particular piece.

Well that couch sat there for three days, and no one took it.   IT WAS FREE!   After 3 days, he was going to haul it off to a goodwill store and donate it when he decided to test his theory of the value of FREE vs the perception of price, so he placed a sign on the couch this time that read "For Sale" $100.00.   That night, the couch was gone.   Yep, someone stole it right out of his driveway.  Can you imagine? 

What made the difference?  Was it the perceived value of 100.00, or was it that people truly believe there is no value in things that are FREE?  Something must be wrong with it if it's FREE right?

REALTORS in CT, DC, MA, MD, NJ, NY, PA & VA - Win a free landscape makeover!

Bob Stewart sent me a link to a post last week about getting a FREE Landscape done for your clients valued at $2500.00.  Is it really free?  It's worth 2500.00 dollars so how can it be FREE?   Here's the catch.   You can steal this one by simply sending in a photo as explained in this post by Kristen.  There's been a few responses, but nothing like what we would have expected.

So we're removing the FREE sign and seeing if anyone will steal this opportunity by us placing a $2500.00 dollar price tag on it.  Snap those photos and send em in, it doesn't get much easier than that.  It's not too good to be true, maybe it's just too true to be good?!?
Deadline for submission is July 8, 2009 - The winner will be notified by July 29, 2009      

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Show All Comments
Rainmaker
1,049,308
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Brad I saw it but no interest CT is not CA

June 27, 2009 03:40 AM #21
Rainmaker
478,119
Barb Szabo, CRS
RE/MAX Trinity Brecksville Ohio - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

I cold submit several if Ohio were included. But sounds like a great contest.

June 27, 2009 07:03 AM #22
Rainmaker
993,570
Michael J. Perry
RE/MAX Associates of Lancaster, PA. - Lancaster, PA
Lancaster Relo Specialist

We have a shore property in Ocean City,NJ. and people will place their old furniture in the back alleys.

It's always interesting to see just how long it stays there !!!

June 27, 2009 07:25 AM #23
Ambassador
726,616
Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate
Realtor / Owner - RE/MAX Access - Philadelphia, PA

Very cool story !  But I tell you what.  You place that couch out in Philly and it will be gone in 60 seconds !  Or faster !

June 27, 2009 08:17 AM #24
Ambassador
1,260,797
Debe Maxwell
www.AtHomesCharlotte.com | Savvy + Company Real Estate - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Brad!  What a story!  Hey, if it's free, it's ME--but, unfortunately the best state in the union isn't included--NC! 

Have a great weekend...

 

Debe in Charlotte
June 27, 2009 08:23 AM #25
Anonymous
Anonymous
Anonymous

It is absolutely a great one. I think the price tag of $100 got their atention.

June 27, 2009 09:17 AM #26
Rainmaker
221,773
Mark Watterson
Salt Lake City, UT
Utah Real Estate

It's interesting how free vs a bargain is perceived.  Many times free real isn't free.  Interesting and thought provoking post.

June 27, 2009 09:41 AM #27
Ambassador
710,365
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

I'm looking forward to seeing who wins this contest.  With some of the short sale and foreclosure properties being purchased out there, I can only imagine some of the photos they must be getting right now.  This will be a great gift for someones client who can really use a landscape makeover.  This is definitely a "valueable" bargain not to be passed up.

June 27, 2009 09:52 AM #28
Ambassador
403,049
Virginia Hepp
ERA - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Same story here - my daughter was moving and had a small entertainment center - put it on the curb with a 'take me - I am free' sign - 3 days later, still there.  She set it by the next door neighbor's garage while the military did their move out home inspection - when she went out after to bring it in, it was gone.

June 27, 2009 10:02 AM #29
Rainmaker
240,513
Sylvia Barry_Marin_Luxury_Home_Marin_Short_Sale
Coldwell Banker Previews International (#1 Marin_Sonoma_San Francisco_North_Bay) - Novato, CA

I hate to say this, but Kristen might have to email the link to Realtors in the areas the promotion is for.  I'd jump on that opportunity if it's offered here.  Wouldn't that be a great item to promote if I can offer the first listing or buyers (after I won the contest) a $2500 landscape makeover?   

June 27, 2009 11:11 AM #30
Ambassador
785,847
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

We  will be submitting a home. I use the words at no cost when I am talking about a service I am not charging for

June 27, 2009 12:15 PM #31
Rainer
8,531
Joseph "Cathan" Potter
Coldwell Banker - Sebastopol, CA

Brad,

Interesting story, makes me think of a book I read recently about neuromarketing, called Buyology.  The book is all about doing brains scans along with marketing research, and is quite interesting.  (I got the book from my local library and there were so many requests that I had to wait several weeks before I actually got a hold of it to read.)

June 27, 2009 01:25 PM #32
Ambassador
710,365
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Charlie - Good luck my friend, I'm sure you'll let me know if you and your client get selected.  Thanks for taking part in this "no cost" contest, if your photo and clients do get selected, imagine the excitement you'll both share when you let them know.  :-))

June 27, 2009 01:47 PM #33
Rainmaker
1,256,067
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I guess I should get my butt out of the chair and take a picture of the backyard.  The worst that could happen is I would win.

June 27, 2009 02:21 PM #34
Rainmaker
949,855
Georgie Hunter
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Your story is funny - I heard the same thing here on Maui, with a frigde for $25. 

As for the yard makeover - I will take a stab at it.  I know someone in CT that might qualify.

June 27, 2009 08:54 PM #35
Rainmaker
266,972
BethAnn Long
RE/MAX Inland Empire - Spokane, WA
Realtor, CRS, e-PRO, Spokane Wa Real Estate

My hubby is a sucker for " free" things, but he is the ONLY person I know who is! He has brought home 3 free desks, free fencing, free tables, and It drives me batty. I think I will have him read this. He just took a free dog kennel...bark!

June 27, 2009 09:11 PM #36
Rainmaker
495,051
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Wow Brad, can't beleive no one took a perfectly good couch that was free.  In my neighborhood it wouldn't have lasted even half a day!  THanks for letting me know about the contest.  I know several properties that could use a landscaping overhaul.  Must it be a house actively on the market?

June 27, 2009 10:20 PM #37
Rainer
57,343
Tatyana Sturm
Exit Realty DTC - Aurora, CO
Denver Realtor, GRI, Denver/ Aurora CO Relocation

That couch story is funny, I going to put some junk in my basement outside with a price tag and see what happens! :)

June 28, 2009 10:14 AM #38
Ambassador
710,365
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Lora - not sure if it has to be on the market, check with Kristen and see if that's a requirement.  I don't think it is but you might want to check with her anyway.  Good luck.  :-))

June 30, 2009 03:04 PM #39
Rainmaker
654,063
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

People love free stuff here.  I'd love to enter the contest, but CO isn't on the list.

June 30, 2009 11:50 PM #40
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Ambassador
710,365

Brad Andersohn

ActiveBrad 707.646.1876
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