What Sells? Incentives in the Market Place

By
Real Estate Broker with Kathleen Cooper, Best Option-EXIT Realty Partners, REALTOR® 9084437/Brokers

What Sells?  How do you boost your activity?  How to you make your home stand out in a market of many?  Price is a good starting point, but what else can you do?  Here are some incentives I've seen in the market place to help entice buyers to purchase a home over another:

  • Cash Back at Closing
  • Sales Bonuses to the buyer's agent if UAG by a certain date
  • Free cars
  • Free tvs
  • Homeowner's Association Fees Paid for 6 months or a year
  • Vacations
  • Gift certificates for fine dining

What have you seen in your market place?  What has worked for you personally?  I've tried offering sale bonuses for buyer's agents, seemed to help peak some interest.  Maybe a coincidence, maybe not.  I've also tried offering a trip to the buyers, didn't peak much interest.  I had a seller that had a timeshare in a great ski resort area that was willing to let the future buyers vacation there for a week free, but had no takers.  I've spoken to realtors that give out vacation certificates or gift cards for fine dining, seems to help them land listings and catch more referrals.  Please share your incentive ideas or experiences here. 

Got a great closing gift idea?  I'd love to hear those as well! 

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Topic:
Real Estate Sales and Marketing
Groups:
Boston Area Real Estate
Door Knocking, Walk Abouts and Other Neighborhood Experiences
HouseValues Discussion Group
Realtors®
Tags:
jckc realty
what sells
sales incentives

Comments 14 New Comment

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Rainmaker
353,702
Kathleen Cooper
EXIT Realty Partners - Broker, REALTOR®
Kathleen Cooper, Best Option-EXIT Realty Partners, REALTOR®

Thanks for all of the info Tim!  I'm going to have to check it out.  Have you looked into the new NAR's Green Designation Core Course: https://www.learninglibrary.com/AspDotNetStoreFront70/p-229-nars-green-designation-core-course.aspx?  I'm curious to know what the difference is.  I like the EcoBroker name.

Sincerely,

Kathleen

June 29, 2009 03:32 PM
Rainer
61,418
Bob Dunn
Homelife Glenayre Realty

Kathleen

Over the last 25 years I've seen a multitude of incentives offered by Realtors but none seem to last. I'm thinking that if they worked they would still be used.

I try to look for practical gifts .... like 20 or 30 moving boxes. Not a high cost but something they don't forget.

July 02, 2009 01:35 AM
Rainmaker
353,702
Kathleen Cooper
EXIT Realty Partners - Broker, REALTOR®
Kathleen Cooper, Best Option-EXIT Realty Partners, REALTOR®

That's a great idea Bob!  Where do you get your boxes from?  I'm a strong believer that creative marketing and incentives do work, whether they change from time to time or remain the same.  People always want more so whatever you can afford to offer can help motivate them to list or buy with you over your competition.  I like to shop around and I believe there are a lot of others out there that do, too. 

Have a happy 4th of July this weekend!

Sincerely,

Kathleen

July 02, 2009 07:05 AM
Rainer
61,418
Bob Dunn
Homelife Glenayre Realty

Kathleen you can buy boxes from moving and truck rental companies and often from FEDX and other shippers.

July 05, 2009 12:13 AM
Rainmaker
101,432
Matthew Naumann
Goose Creek, SC Real Estate Agent
Exit Realty Charleston Group

Kathleen,

Great Post.  I am not convinced a potential buyer will buy house A vs house B just because is certain type of incentive.  I think the house still needs to be priced right for the condition home and gives the market the impression that this home offers value.

Thanks for sharing,

Matt Naumann

January 07, 2010 07:36 AM
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Rainmaker
353,702

Kathleen Cooper

EXIT Realty Partners - Broker, REALTOR®
What's My Home Worth?
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