Do you use Buyer Packets?

By
Real Estate Agent with RE/MAX Select R.E. WA State: 75200
http://actvra.in/4p5D

full portfolioWhen starting my real estate career, I was fortunate enough to briefly share an office with an excellent agent. She had a non-stop stream of clients and always seemed organized and well prepared. A technique that she absolutley espoused was the use of buyer packets. Hers were stuffed full with brochures and information about the area, along with some basics about real estate.

I've since developed my own version of a Buyer Packet and try to present it to every new client before we go out to view the first house. Inevitably, the time I forget to start out with a packet, the Buyer walks away to another agent as I was recently painfully reminded.

So ... here's a few of the things I include in my packet. I'd love to hear about yours!

  • List and definitions of commonly used real estate terms
  • A blank Purchase & Sale Form
  • Agency booklet
  • Buyer Agent Contract
  • Map of area (I get these from the local Chamber of Commerce for free)
  • List of area "departments" -- parks, schools, city hall, police department, Chamber of Commerce
  • Home Warranty Plans
  • Flow chart of a typical transaction
  • Printout of a sample listing (so that we can talk about how to read it!)
  • Where to go to find more information about a house
  • What to expect from me (i.e., how I work)
  • Stack of business cards!

I also include a Client Information Form that I ask them to complete so that I can start my file out right. They always fill it out without hesitation.

 

 

 

 

Posted by

Your Dedicated Realtor(r), ActiveRain Blogger, Seller, Buyer, and Short Sale agent working the Auburn, Kent, Renton, Maple Valley, Federal Way, Covington, Puyallup, Sumner, Bonney Lake, Lake Tapps, and north/northeast Tacoma areas. Visit my Web site too!

 

2011-2014 Five Star Professional's Best in Client Service and Client Satisfaction, as published in Seattle Magazine

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Joyce Kelley 04/07/2012 05:05 PM
Topic:
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Groups:
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Realtors®
Puget Sound - WA Real Estate
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Rainmaker
206,924
Gabrielle Nemes
RE/MAX Select R.E. - Auburn, WA
206.300.8421, S King & Pierce County RE Advocate

Carla: I really appreciate going green ... I really do. But for some reason the paper copy of this seems to work the best for me. Something about having physical forms and pages in their hands so that we can go over them seems to cement the relationship and learning. But I'm trying -- waaaay more communications is done by e-mail now rather than by fax, etc.!

Erica: So true ... it's so much easier to try to hang on to them rather than constantly starting over with a new campaign to find new buyer clients!

Bob: That sounds good too! I tend to give it no matter what, but I can certainly see holding it back until an agreement is signed. How long are you Buyer consultation meetings?

Kay: Isn't it interesting to see how we differ at doing the very same things? Seems like I'm always tweaking something because of a tip from another agent ... err ... or just because!

Kathryn: We're pretty close! I like the outline idea too. I just did the daggone flow chart years ago and it's stuck!

 

Jul 02, 2009 06:55 PM #40
Rainmaker
206,924
Gabrielle Nemes
RE/MAX Select R.E. - Auburn, WA
206.300.8421, S King & Pierce County RE Advocate

Candice: You know, I appreciate so much the mentoring I received as a new agent. The tips so generously provided by seasoned agents have proven right on target time after time. (I love your picture with your dog, btw!! -- I"m a doggy person too!!)

Ken: Oh absolutely -- I think they're an invaluable tool! Just one more step in being their trusted advisor!

Ed: So ... do you do these Homepath tours monthly? I would think all of the info you can provide buyers in a situation like yours would be gold!

Jul 02, 2009 06:59 PM #41
Rainmaker
378,324
Bob Willis
Berkshire Hathaway Home Services California Properties - Whittier, CA
Whittier Realtor® Sells Homes in Southern Cal

Gay,

My Buyer Consultations run about an hour and a half, on average.  I have had some take only 45 minutes; and I had one couple that had so many questions that it took over three hours.  But, I answered all of their questions, and now they are enjoying living in their first home.

Jul 02, 2009 08:10 PM #42
Rainmaker
832,783
Marc Swartz, CPA, CA, Real Estate Broker
RE/MAX Vision Realty Inc., Brokerage, Direct: (416) 737-9800, Office: (416) 321-2228 - Toronto, ON
Toronto, Durham & York Regions, Ontario, Canada

Gay - You have some great items that you include in your buyer package that I am going to start including in mine.  Thanks!!!

Jul 02, 2009 08:59 PM #43
Rainmaker
206,924
Gabrielle Nemes
RE/MAX Select R.E. - Auburn, WA
206.300.8421, S King & Pierce County RE Advocate

Bob: Good for you!! I know that your buyers really appreciate your willingness to answer all of their questions! I'm sure you have clients for life with them now!

Marc:  So ... how do our packages differ? I'd love to hear what you include in yours that I don't include in mine!

Jul 02, 2009 09:07 PM #44
Rainer
18,763
Kelly M. Fisher
The Property Shoppe, LLC - Lake Harmony, PA

I have lots of informational brochures in my office and prepare packets for open houses, but aside from collecting information from the buyer on a registration sheet, I don't really hand out a buyers' packet.  You have given me some good ideas and I intend to start using a packet.  I DO however have a sellers' packet that I hand out on listing appointments.

Jul 02, 2009 10:22 PM #45
Rainmaker
1,272,973
Evelyn Johnston
Elkhart County Subdivisions, LLC - Elkhart, IN
Super Agent, Probably the Best Agent in the Galaxy

How is it that I can be to buxy to put this package together?  I think I will slow down and do it!  It sounds like such a helpful and great thing to have!  Thank you so much for the post!

Jul 03, 2009 06:47 AM #46
Rainmaker
1,272,973
Evelyn Johnston
Elkhart County Subdivisions, LLC - Elkhart, IN
Super Agent, Probably the Best Agent in the Galaxy

How is it that I can be to busy to put this package together?  I think I will slow down and do it!  It sounds like such a helpful and great thing to have!  Thank you so much for the post!

Jul 03, 2009 06:47 AM #47
Rainmaker
257,911
Alexander- Slocum
RE/MAX equity group - Vancouver Washington - Vancouver, WA
REMAX Team- Vancouver WA Real Estate

Hello Gay, thanks for sharing your Buyers Packet ingredients.  We've been updating our BP and have found that we should ad a page for "how to read the MLS printout" like you have.  John

Jul 05, 2009 10:08 AM #48
Rainmaker
206,924
Gabrielle Nemes
RE/MAX Select R.E. - Auburn, WA
206.300.8421, S King & Pierce County RE Advocate

Evelyn:  I think so, too! My biggest challenge is always having a few of them ready to go!

John: My page is really nothing more than an annotated printout. It's pretty simple.

 

Jul 07, 2009 12:15 AM #49
Rainer
18,079
Maria Cutrona
Staging To Sell by Maria - Canfield, OH
ASP

Hi Gay:

 

I use probably thTe same set up, but I have mine in a binder with their name on front of them (Unibind)  somethings cannot go in the unibind so, I have their own folder and also enclosed is a complete tour of homes that includes a follow up sheet about each homes:

EXAMPLE:  HOUSE located at 122 jane doe street (I have a place to list bad and good about the home)  by the end of the week they exclude and keep the top 3 or maybe for and we take it from there.  Great source especially when they are seeing so many homes at a time... they do forget. 

 

Maria

 

Jul 07, 2009 02:27 PM #50
Rainer
53,462
Kim Curran
RE/MAX Unlimited of Northern Virginia - Bristow, VA

I love the idea. I plan on making up one tomorrow when I get to the office.

Thank you.

Jul 11, 2009 07:35 PM #51
Rainer
53,462
Kim Curran
RE/MAX Unlimited of Northern Virginia - Bristow, VA

Gay,

Do you use different Flow Charts for short-sales, foreclosures and traditional sales?

 

Jul 11, 2009 07:38 PM #52
Rainmaker
206,924
Gabrielle Nemes
RE/MAX Select R.E. - Auburn, WA
206.300.8421, S King & Pierce County RE Advocate

Maria: This sounds great! Using a Unibind folder is a really good idea. It probably makes it feel more important and is more likely to be saved long term.

Jul 11, 2009 10:40 PM #53
Rainmaker
206,924
Gabrielle Nemes
RE/MAX Select R.E. - Auburn, WA
206.300.8421, S King & Pierce County RE Advocate

Kim: Excellent! I hope they work well for you! And, no, I just have one flow chart. And it's VERY simple -- a summary more than anything else.

 

Jul 11, 2009 10:48 PM #54
Ambassador
366,390
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

Thanks for sharing your ideas, I'm just starting to put togther my packets now and there are some excellent materials in the REMAX design center. 

Jul 14, 2009 10:24 PM #55
Rainmaker
206,924
Gabrielle Nemes
RE/MAX Select R.E. - Auburn, WA
206.300.8421, S King & Pierce County RE Advocate

Rich:  Yes, there really are, aren't there! I often forget to go up to the site and look around. Thanks for the reminder!

Jul 15, 2009 12:23 PM #56
Rainer
9,699
Carrie Cassidy
Weichert Realtors, Engle & Hambright - Lancaster, PA

There's a lot of great information here, especially for those of us who are newer to the business. Thanks so much to everyone, especially Gay who started this discussion, on sharing this interesting information.

Jul 19, 2010 04:31 PM #57
Rainmaker
206,924
Gabrielle Nemes
RE/MAX Select R.E. - Auburn, WA
206.300.8421, S King & Pierce County RE Advocate

Wow, thanks, Carrie! Been a while since I visited this post. Time to review it again!

Jul 19, 2010 11:53 PM #58
Rainmaker
540,468
Maria Morton
BHG Real Estate - Kansas City Homes - Kansas City, MO
Kansas City Real Estate 816-560-3758

Gabrielle, I do use a Buyer packet but, due to the size of our area, each is customized according to the buyer's areas of interest.

Apr 07, 2012 05:14 PM #59
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Rainmaker
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Gabrielle Nemes

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