WRITE ON, Brother, WRITE ON!!!! The Power of Note Writing!!!!

By
Mortgage and Lending with Larry Bettag - Cherry Creek Mortgage

Write on!!!!!

Looking for a way to create relationships?  Looking for a way to deepen your relationships?  Then write a note.  Writing is fast becoming a lost art.  The days of the handwritten note are so far gone that the recipient of a handwritten note almost calls 911 asking for someone to bring an oxygen tank to the reader.

I remember when I went to a turning point retreat with Brian Buffini.  I heard two stories that blew me away.  The first revolved around George Bush, senior.  He said that he wrote notes daily as part of his daily discipline.  At one point he met some woman who was setting tables for a wedding event.  George had gotten there earlier and struck up a conversation with this woman.  They talked until the event was ready to start.  He asked a staffer for her name and address and wrote her a personal note.  Several years later, when George was running for his presidency, that same lady had married the Governor of some eastern state, Massachusetts, I believe.  She ended up influencing the then governor to support Bush in his election bid.  He did and Bush eventually won.  George said that the single most powerful weapon he had in his political career was note writing.

The second great story was that of Brian Buffini himself.  He was having some mastery event of some sort.  He wanted to have Neil Armstrong as a guest speaker.  He called him, but Armstrong wouldn't return his calls.  So he wrote him a note.  Again, Brian didn't get a response.  As Brian tells the story he wrote him once a month for many months until Brian received a note back.  Brian then received a note from Armstrong saying quit writing me.  Brian refused and just dropped him a note one time a month thereafter.  Finally, Armstrong wrote a note saying, in essence, "are you going to keep writing me until I meet with you?"  Brian responded with another note that said, "YES."

Needless to say, Armstrong had been sought after for speaking engagements for years.  NASA had asked him to come out of retirement so that he could be the spokesperson of NASA.  He refused.  Brian had broken Armstrong through sincerity, through notes and through persistence.  As Brian said, "Armstrong just hadn't been heard from in so long that I thought that he had wisdom and insight to share with the world."  Buffini got from Armstrong what no other was able to do.  He did it through note writing.

A couple of years ago I received a book from a cohort entitled "The lost art of the hand written note."  I think that done with persistence and with sincerity, it'll open doors for you in ways that you couldn't have fathomed.  I will say that my two greatest referral partners became that, in part, to the writing of notes that I used to do.

It's been a while and I lost a lot of my momentum, but now is a time to revive it for me.  I see great things in the sincere pursuit of a relationship through a consistent, non-pestering, persistence. 

WRITE ON!!!!!!

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Comments 49 New Comment

Show All Comments
Rainmaker
807,814
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

Got a spammer up there at #24.  Loosers!  I think that sincerity plays a big part, some people write notes and you know they've just done a Buffini event and they are 'supposed' too.  Too many people just don't say 'thank you' anymore either.  It's a part of what I call 'social manners'.

July 02, 2009 09:17 AM
Ambassador
876,211
Larry Bettag
Regional Vice-President
Larry Bettag - Cherry Creek Mortgage

Sorry that I couldn't watch the flow of comments here.  I'm on vacation and only have 5 minutes a day to drive into town to find the internet.  Thanks for the comments.  I'll dig deeper when I get back.  Thanks for the gold star guys

July 02, 2009 09:22 AM
Ambassador
1,405,838
Anna Banana Kruchten
Phoenix Real Estate Agent, CRB, CRS 602-380-4886
Phoenix Property Shoppe

Hope your enjoying your vacation Larry!  Excellent post and great stories.  Writing notes is on our to-do list every day -just part of what we do - I love writing them and I love getting them.

Brian B is great - I went thru his training way back in mid 90's and that's where I really got 'systems' down pat.  Good stuff!

July 02, 2009 09:40 AM
Rainmaker
653,973
Joetta Fort
Independent Broker, Homes Denver to Boulder
The DiGiorgio Group

I have a huge email list for my newsletter. Every now and then I sit down and write out friendly, personal emails. And even just doing that, gets responses like, "Wow, you really go above and beyond the norm!"  Hand-written notes are much better, of course.

July 02, 2009 10:25 AM
Rainer
56,728
Rick Schwartz
William Raveis Real Estate

Everything has to be a balance and part of a plan.   Handwriting notes are great.  Electronic communication is great.  Telephone calls are great.  Personal visits are great.  The secret is using ALL available means to stay in touch with prospects and clients.  

More important than the medium, imo, is the message.  A handwritten note or an email, or a newsletter that doesn't have a purpose can do more harm than good.

July 02, 2009 12:19 PM
Rainmaker
195,592
John Alesi
(Orange County California Real Estate)
Century 21 Award

Whenever I think hand written notes won't work, I seem to get something hand addressed in the mail and (YOU KNOW) it's the first thing I open.

Write on, brother, write on.

July 02, 2009 01:16 PM
Anonymous #36
Anonymous
Sheila Pulford

You are absolutely correct about how important handwritten notes can be. Very few people send them, and they seem to be remembered by those who do receive them. I used to teach a realtor class for my brokerage called "Writing your daily handwritten notes." It was interesting that agents didn't know what to say in the notes, so I gave them a list of ideas. I have been delinquent in writing them, so I'll try to get back on track.

 

July 02, 2009 01:24 PM
Anonymous #37
Anonymous
Anonymous

I said I was going to do it today and am happy to report I penned 5 notes. Took them to the post office, where the gal helped me pick out the right stamps - a major benefit of rural life! And it felt good, Larry.

Enjoy vacation and take a break from comments!

July 02, 2009 01:58 PM
Rainer
14,808
John Douglas
Prudential Partners Realty

Larry,

Great post the handwritten note is a lost art i remember while in college i would write my future

wife all those letters this was before the cell phone. And ma bell was out of question couldn't

afford it that tells you how old i am also take me back down memory lane have great 4th.

July 02, 2009 02:21 PM
Rainmaker
660,191
Pacita Dimacali
Alameda/Contra Costa Counties CA
Alain Pinel

I believe in personal notes, too....just wish I'm as disciplined as I need to be. Even one note a day, like the elder Bush did, would be better than no notes at all.

But what do you do when a thank you note you sent, generated a thank you note from the recipient. Do you write another thank you to the thank you?

July 02, 2009 02:21 PM
Rainmaker
1,108,089
Jim Frimmer
Realtor & CDPE, Mission Valley specialist
HomeSmart Realty West

And to make note writing easier, try Send Out Cards. It's a great service.

July 02, 2009 03:48 PM
Rainmaker
1,236,176
Gene Riemenschneider
Turning Houses into Homes
Home Point Real Estate

Social Networking and e-mail have helped ruin the art of good note or even letter writing.  Just try to imagine Abraham Lincoln Communicating with e-mails and text.  He was one of the great letter writers in our history.

July 02, 2009 04:33 PM
Rainer
3,605
John Wilkens
Full Service Insurance Agency

I'm a big fan of the hand written note. Its often better than printed direct mail!

July 02, 2009 05:45 PM
Rainer
47,547
Al Dobbs
ADD Real Estate

Everyone opens that handwritten note. Just to see what the mystery letter holds.

July 03, 2009 01:05 AM
Ambassador
738,639
Jeff Belonger
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans
Social Media - Infinity Home Mortgage Company, Inc

Larry... some very good points. Does writing youself notes count?  lol  But seriously, I agree, the hand written note can be powerful and direct. good post.

jeff belonger

July 05, 2009 12:53 PM
Rainmaker
128,109
Mike Henderson
HUD Home Hub - 303-949-5848
Your complete source for buying HUD homes

I used to do a ton of this in my old job.  Why am I not doing this now?  HMMMM.

July 06, 2009 12:10 AM
Rainmaker
14,848
Jill Klunk
Dockside Realty Company

Good Morning Larry,

Thanks for the beautiful post. You are absolutely correct -- a heart felt card goes a long way in any relationship -- especially real estate. I was never a proponent of thank you cards but recently have changed. I always send cards to my clients to thank them for chosing myself and my company to assist them in either buying or selling of their home, and to my vendors for their excellent service.

I have become a firm beliver in this concept and use the services of SendOutCards because my handwriting is digitized and I can do it from the comfort of my desk, any time of the day or night.

Jill Klunk

July 06, 2009 10:19 AM
Rainer
1,200
Bonnie Ramsey
AnotherME

As a Virtual Assistant who has been in administrative real estate for 15 years I couldn't agree with you more.  Along with notes, how about birthday and anniversary cards to your present and past clients.  They absolutely love it.  Just get the info up front when you first have them fill out their information sheet.  Set them up on your calendar and send those personal greetings.  They will be your repeat customers and they'll refer you.  What could be easier?  If you don't have time, have an assistant do it for you.  Or, better yet, hire a Virtual Assistant who knows the business!

July 06, 2009 06:43 PM
Rainmaker
48,966
Connie Winstead
San Luis Obispo County CA Real Estate Agent
Signature Properties

It's a rare person who can resist opening a hand written evenlop ... even if it is from one of those REALTORS!!! 

Buffini has changed the way I do business!

July 06, 2009 11:53 PM
Rainmaker
197,630
Mark Velasco
Friendly Hills Homes for Sale - Whittier, Ca. Real Estate - Listings
Realty Source, Inc (Luxury Homes Division)

Right on Larry. The personal touch of a note can go a long way in this internet dominated society.

July 14, 2009 11:56 PM
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876,211

Larry Bettag

Regional Vice-President
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