An Awesome Real Estate Website (Part 3)

By
Real Estate Agent with Brown Bug, LLC

The first part of this series explained the importance of capturing follower information and offering something of value in return.  Part 2 discussed how you should engage visitors and followers with interaction and valuable insight. Now on to Part 3.

An awesome real estate website should be filled with valuable content.

You could archive audio versions of your tele-seminars, podcasts, and video casts discussed in the last post, but here are a few other ideas for adding content-rich sections to your website.

A Blog

I hear you.  "Duuuuh."  Believe it or not, a lot of business owners still don't use blogs, and even if they have them on their sites, that doesn't mean they maintain them with any kind of regularity.

Do a search for "new orleans condos," and you know who comes up in first place in Google?  Our very own Eric Bouler and his site, NewOrleansCondos.net.  Why?  Because he has been blogging consistently since I met him on ActiveRain two months after the network launched waaaay back in September of 2006!  He has at least three years of consistent, relevant, and targeted content online.

That's what you have to do.  It takes a good year of solid content to start getting traction, two to start making an impact, and three to start seeing major results, but even in the first few months, especially with social media like Twitter in the mix, you can start seeing the benefits.

A Newsletter

I hear you.  "Isn't that very 1999?"  Maybe, but retro is back.  I can tell you that, personally, my newsletter is way more effective than my blog at helping me maintain and build relationships with followers.

My blog helps me find new traffic; it helps me with search engine optimization.  My newsletter is my rapport-builder and the real communication medium for my business.

As I mentioned in a previous post, be sure to house the content on your site so that you take advantage of the content for search engine optimization.

An Article Directory

As I said in the first part of this series, your newsletter should be reserved for timely and relevant content, not generic things like "10 Tips to Spruce Up Your Yard," but that doesn't mean that type of content shouldn't go somewhere on your site.  On the contrary, it should, and this is the place for it.

Reserve a special part of your resource section for housing helpful tips and seasonal articles regarding home maintenance, preparing a home to sell, getting prepared for purchasing a home, etc.

A Real Estate Glossary

Create a comprehensive glossary that covers any and all real estate, mortgage, insurance, inspection, and other relevant terms.  Team up with other professionals for accuracy.  Then be sure to direct clients to this section of your site early on in your relationship.

Mortgage Rates and News

You should have a "current events/news" section of your site to post an updated list of mortgage rates, as well as timely articles that customers and clients are hearing about in the news, and don't just post links to other articles.  Formulate an opinion, explain the issues, and get involved.  Not only will this help withSEO , it will also establish you as the "go-to" expert in your area and not just with customers and clients, but even with local media.

Content is the most important thing you can do for your site.  Add a lot of it - often.  Keep it updated - regularly.  Make it a hub of information for your area and specialty.  It's a great way to get new business, and if you do it right, it can be your primary source of incoming leads.

Well, that should keep you busy until next week's post!  Don't work too hard.

By Amber Riviere
BrownBugProject.com

Previous Awesome Website Posts

Part 1 - http://activerain.com/blogsview/1119217/an-awesome-real-estate-website-part-1-
Part 2 - http://activerain.com/blogsview/1128003/an-awesome-real-estate-website-part-2-

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Rainer
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Amber Riviere
Brown Bug, LLC - Covington, LA

And I almost forgot to mention, on July 30, I'm holding a tele-seminar on this subject ("An Awesome Real Estate Website: Q&A").  Try to come!  You can find out more here.

Jul 01, 2009 07:10 PM #1
Rainmaker
409,653
LLoyd Nichols
Premier Florida Realty of SWFL - Fort Myers, FL
SW Florida Homes

Amber: I agree with you, specially the newsletter...there is a fine line between to much info and a friendly looking web site. Thanks for sharing.

Jul 01, 2009 11:32 PM #2
Anonymous
Anonymous
Anonymous

You are extremely right..

Thanks for the post.

Idaho Real Estate

Jul 02, 2009 07:37 AM #3
Rainer
18,280
Amber Riviere
Brown Bug, LLC - Covington, LA

@ Lloyd & Krishna - Thanks!  I'm glad you enjoyed the post.

Jul 02, 2009 08:03 AM #4
Rainmaker
1,386,567
Andrew Mooers
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Pretty flash websites with little content, nothing to keep the view there will lose them in six seconds..the critical first six seconds as they critique and decide if the site is worth their time. Blogging and video is huge in getting an internet presence, being found too.

Sep 22, 2009 03:16 PM #5
Rainer
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Amber Riviere
Brown Bug, LLC - Covington, LA

Absolutely, Andrew.  I couldn't agree more.  Thanks for commenting!

Sep 22, 2009 03:43 PM #6
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