Blogging is so 2008

By
Services for Real Estate Pros with Zillow.com

I made this comment on twitter last week before leaving town and just returned from vacation to find that it started a fascinating discussion which moved to AR thanks to Courtney Cooper. Courtney further exaggerated my hyperbole and wrote a post titled "Blogging is Dead." The comments in response to Cortney's post are fascinating and range from deeply offended to deeply thoughtful -- if you haven't already, I recommend reading them. Anyhow, I guess I now have some explaining to do and thought that a video may be the best approach to take -- enjoy:

 

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Rainmaker
256,848
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.

David I sat through all 8:48 seconds of your video and apparently no one told you my attention span is about 2 minutes max :)  I am guessing it was your accent that kept me going...

Actually I agree with your video and I agree with the comment that Courtney had in her post

This is my favorite recent quote out of a great blog post written by Brian Clark on Copyblogger: "But the story remains the same: people who mainly want to socialize, share links, and post pictures of their cat should be using social networks instead of blogging, and that's exactly what's happening."

People were blogging because they didn't really have an outlet.  Now that they do; they don't have to blog.  I don't think that is a bad thing. Blogging is insanely hard work and just like those people that spend hours cold calling or knocking on doors, you have to decide what marketing you want to use. 

Blogging is not for everyone, and ActiveRain has proven that over and over again with the agents that start and stop.  The most important thing, I think, is to do whatever you choose well.  If you are going to point someone towards your blog, website, facebook page, Zillow profile...make sure that it is done well.

 

Jul 06, 2009 11:48 PM #12
Rainer
33,535
Carmella Hustoft
Keller Williams Western Realty - Ferndale, WA
Washington Realtor

David, I too get bored easily if I'm not being given something of value so thank you for keeping me engaged and learning!  I just started blogging about a month ago and I can already see the value of moving in this direction. Like you, it takes me two or three days of editing before I hit the submit button.  I'm so self-conscience about my writing.

Jul 07, 2009 12:34 AM #13
Rainmaker
587,867
Cheryl Johnson
Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA - Highland Park, CA

Now if only someone would please tell all those vendor-boiler-room-monkeys that ~telemarketing~ is dead, maybe I could have some peace.  :-)

Jul 07, 2009 05:47 AM #14
Rainmaker
1,397,274
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I don't believe I've heard "throwing the cat among the pigeons"  before.... but it was the accent that kept me there through the end of the video. 

I have no problem coming up with posts and have a hard time understanding why people think it is difficult or time consuming.

Missed the 'blogging is 2008" tweet.   I saw a David Gibbons tweet the other day I can not refind... the one about blaming the mortgage meltdown on Zillow... I can find the ladies blog who found Zillow a couple of years before it is on the internet but was unsuccessful searching for the tweet... that alerted me to it. Or maybe it was Drew or someone else w/ Zillow that tweeted it.

Jul 07, 2009 07:41 AM #15
Rainmaker
291,273
Darrell Walters
W. Darrell Walters - Newnan, GA
Nice video. It's not too difficult to come up with new content, but I blog both for consumers and realtors.
Jul 07, 2009 08:06 AM #16
Rainmaker
520,999
Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Good post w/ worthwile advice I'm sure.

Patricia

Jul 07, 2009 08:21 AM #17
Ambassador
675,368
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

David nice that you answered with a video (another tool).  I feel like a broken record saying over and over blogging is NOT THE ONLY  vehicle needed to get around town!  It's just one of the wheels...  combine it with interaction on Zillow or Trulia even LinkedIn AND videos!  Consistency is more of the advise I'd pass out.  Pick a few things and be consistent!

Jul 07, 2009 08:48 AM #18
Rainmaker
527,772
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

David- Our little plot worked!  You made some excellent points.  One, you need to be meeting your consumers where they are.  And second, a blog is a great place to have as your home base.

Jul 07, 2009 09:49 AM #19
Ambassador
459,742
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

David: Perhaps the key is for all of us to be up-to-date with the latest. I think of Rhonda Porter, who is a local loan officer. She seems to really have it down as to how she markets herself online. It's all about developing a following. Where we choose to be should always be added to if possible. Thanks for the post!

Jul 07, 2009 10:21 AM #20
Rainer
1,820
Joe Gaeta
Saint Petersburg, FL

Great advice...and yes I made it through the entire video. Our company is really trying to get our arms wrapped around the "right" message to brokers and realtors, and I think it is safe to say that blogging changes as fast as the technology we bought yesterday at Best Buy!

Jul 07, 2009 10:45 AM #21
Rainer
96,247
Nicholas Goraczkowski
Aurora, CO
Your Mortgage Resource - (720) 83-RATES

Blogs are a great way to stay in touch, but as you said keeping it fresh is the key -

Jul 07, 2009 12:09 PM #22
Rainer
96,247
Nicholas Goraczkowski
Aurora, CO
Your Mortgage Resource - (720) 83-RATES

Blogs are a great way to stay in touch, but as you said keeping it fresh is the key -

Jul 07, 2009 12:09 PM #23
Anonymous
Anonymous
Making a blog extraordinary is challenging, and I appreciate the challenge you present regarding marketing a blog. Very interesting and thought provoking. Thanks for taking time to make this video and for posting it. I can't wait for the next technology that helps us maximize our ROI!
Jul 07, 2009 01:41 PM #24
Rainer
40,332
John Watch
AccuriZ LLC. - Whitestone, NY

Coming up with content isn't hard. Keeping it relevant isn't hard. Making sure it's fresh and pleasing to the eye isn't hard. Keeping people interested, enough to give comments and subscribe is the hard thing. Good post, like someone mentioned earlier referring to Copyblogger.com, because of the many social media devices available today, blogging has got a little more refined and more of a niche.

Jul 07, 2009 02:38 PM #25
Rainer
63,156
Mark Warner
RealEspace - Plano, TX
Great job David! See you at Inman! It will be great to be on the transparency panel together!
Jul 07, 2009 05:37 PM #26
Rainer
53,620
Michael Price
MLBroadcast / Zillow / Sitetraffic.com - Houston, TX

David,

One of the things about blogging that seems to keep people from participating is the fear that they will have writer's block. It's not really writers block in most cases, In fact, you sat down and did a video that could have easily flowed into a killer blog post. Blog posts are so much better than talking head videos in my opinion because they can be consumed easier and have the ability to be searched, archived, printed etc. You sort of contradicted yourself that it would take you two days to complete a blog post, when you probably gave us enough content in your awesome video for more than one post! It may be more convenient to produce a talking head video, but I am still not convinced that they are better than writing a post. Video is great if you're trying to show something you wouldn't be able to otherwise see. Someone still needs to convince me why it's preferred to writing.

Most people have a misplaced fear of blogging. If I worried about grammar, structure and all of the other things that are associated with writing, I wouldn't have made it past my first post over 3 years ago. People over-think so much when it comes to new methods and means of marketing and communicating. There are very few people in the world that don't have something interesting to say. The best way to do it, is to - just do it.

Everything you said in the video was pretty much dead on. Had it been a blog post you could have created a ton of hyperlinks to things you referenced, making the content even more valuable!

FYI, Digging the new hair cut. It'll look good with that awesome midnight blue vegas sport jacket.

Cheers,

MP

Jul 08, 2009 07:44 PM #27
Anonymous
Christian Sterner

Gibbons,

Loved many of the points made in your video. See you in SF.

Jul 09, 2009 11:16 PM #28
Anonymous
Joseph Ferrara.sellsius.theclozing.com

Enjoyed the video David.  Great points.

Just wanted to add my comment from Courtney's post (lightly edited):

Blogging and creating meaningful content beyond 140 characters is not dead. In fact, blogs have more outlets for distribution and sharing.  In fact, many of the links on Twitter are to longer articles, including blogs. 

Blogs also provide archival content which survives on Google and is extremely valuable to a real estate professional--it can also be socially bookmarked (you know there are 5 categories of social media, right?).  For example, I coach my clients to post everything on neighborhoods in their market AND make it easily accessible-- not only is it of keen interest to buyers but it gets you indexed ahead of the portals. Conversations on twitter are just now being searchable thru newer search engines like Collecta.  Facebook content is not even indexed on Google.

But newer (and growing) methods of communicating cannot be ignored.  I remember dragging David Gibbons to Twitter, figuratively speaking, because Trulia was all over it (I knew because I use Tweetbeep to monitor the conversations there). Now, Zillow has surpassed Trulia in Twitter conversations (Zillow does have more co. folks out there twittering).

But David is right about pro-active marketing, incl. marketing your blog offline --- you can't depend on Google to market your content.  You must use all the online AND offline channels you can --- and one of those channels is YOU.

My apologies for this long comment.  For those who endured it,  I pass on this gem of a social media site -- Meetup.com-- being from the old school (still a good school), you might find it more sensual (no, not in that sense).

The challenge is to tie your social media network together so if you are making brilliant 140 character conversations on Twitter,  folks can link to your blog, LinkedIn profile and Zillow Advice answers (an agent can link to their Advice answers, right David?).  Heck, every piece of marketing you send out, including your emails, should have links to your blog and your network-- check out unhub.com, which I think is a great tool for this.

http://unhub.com/Vvap

PS Hope you had a nice holiday ;)

Jul 11, 2009 12:37 PM #29
Anonymous
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Feb 14, 2012 03:54 AM #30
Rainer
74,665
Alchemy Real Estate Group Seattle Real Estate
Alchemy Real Estate Group - Seattle, WA
Represent Seattle's Builders & Intelligent Clients

definitely not dead, but eveloved, or even reincarnated.

Jan 22, 2013 11:21 AM #31
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Rainer
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