One Realtor's Idea of a Really Unique Business Card!

By
Real Estate Services with Owner of FlyersToYou, Inc. and former Top Realtor

One of our top customers, Dee Messing from First Team Real Estate in Southern California, faxed over an order form the other day. She needs more business cards. Here in California, a new bill was passed requiring that agents put their DRE license number on all of their marketing that is considered a "first point of contact" with the consumer. Business cards, flyers, postcards, etc.

But Dee wanted something different. She wanted to stand out.

She asked if I had any ideas how to make a business card really unique, and during that conversation, the idea of a "bookmark business card" came up. SHE LOVED IT!!

Not only would it be completely different than what her competition was using (and immediately recognizable), but it would also give us extra space to use to show off what she does in terms of marketing a listing. Dee always orders 11x17" full-color brochures for her higher end estate home listings...so we included an example of one on the back of her card.

We also discussed the potential drawbacks. People wouldn't be able to keep these in their standard business card holders. Her response? GOOD!! She doesn't want to be one of 100's in there anyway (I love the way she thinks!)

For the front, we used the same basic layout that was created two years ago for her Realtor.com banner, and below is the result. You kind of have to tilt your head a little to read the back, as it's a different orientation than the front.

She showed everyone in her office the online proof...and now they all want them! YIKES!!

I love it!



What do you guys think??

All comments are welcome and appreciated, as always!

Dave

David Daniels
President/CEO
FlyersToYou, Inc.
Ph: (951) 652-8365
ddaniels@flyerstoyou.com
http://www.FlyersToYou.com/samples
http://www.FlyersToYouExpress.com
http://www.FTYDomains.com
http://www.PrintAtWholesale.com

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Groups:
ABC's of Real Estate Marketing
Luxury Property Marketing
Marketing 101
Online/Offline Marketing and Advertising
Tags:
business cards
marketing
printing
advertising
postcards
flyers
logo
graphic design

Comments 18 New Comment

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Rainer
38,838
David Daniels
Owner of FlyersToYou, Inc. and former Top Realtor

Monique,

Interesting idea! You should post a copy of your new card when you get them!

Dave

July 21, 2009 04:54 AM
Anonymous #15
Anonymous
Teresa Klein

Love the idea!  Can you send me a price list?

July 29, 2009 10:08 AM
Anonymous #16
Anonymous
Anonymous

Considering that I read books concurrently - I'm reading ten right now -- I'm always looking for bookmarks, so if I had one from a Realtor, it would get used a lot.

August 20, 2009 02:35 AM
Rainmaker
196,817
Nicky Dou
TOP LOCAL REALTOR in Northwest Arkansas
kw | Keller Williams Market Pro Realty
Very nice
March 12, 2013 09:45 PM
Rainer
38,838
David Daniels
Owner of FlyersToYou, Inc. and former Top Realtor

Hi Nicky!

I'm so sorry it took me so long to respond to your comment!!

Thank you for the kind words! Yep...it's definitely a bit unique, huh?

Let me know if we can help you with any of YOUR marketing. :P

Dave

March 26, 2013 09:14 AM
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Rainer
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David Daniels

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