Home Staging and Home Selling - When it Doesn't Work

By
Home Stager with Creative Concepts-Home Staging and Contracting, Salem Oregon CCB #180695

This week we removed staging from a home that has been for sale since April.  A routine task for us, but this "de-staging" job was unique.  This is the only house we have staged in 2009 that hasn't sold.  Usually when we remove staging the owner is getting to move on to their new home, maybe a new town and it's a story of wonderful new beginnings.  Not so in this case.  When we remove staging there frequently hugs and glowing testimonials about how staging worked so well for them.  I wasn't looking forward to removing this staging!

Does home staging really work?

What went wrong?  The owner and listing agent were thrilled with the staging and had given us referrals for other jobs.  We had received new clients after they saw our work at this home.  It was a home people could fall in love with - but no one did.

As we were driving to the job I was concerned not only for the seller whose home wasn't sold, but for her attitude toward our company as we were unable to help her achieve her goal and she paid a lot of $$$ to our company for staging. 

The owner greeted us graciously and came to sit down in the room I was packing up, chating warmly.  She went on to exclaim over the staging, the raves it received and how she wanted to use us in the future to help her furnish her new home.   

She let me know of her plans about the future of the house - she is working on a deed in lieu of foreclosure.  She went on to explain that the listing price was too high and the house couldn't sell because of the high price.  The agent had listed and priced in accordance to what was loaned on the home and in anticipation of negotiating a short sale as well. 

She had to prove to the bank that she made due diligence to sell the home and she knew that by staging it she was making every possible effort to sell.  She thought the staging was fabulous and wanted to be our reference - even though her house didn't sell.  Yes - she knew the staging worked -- it brought in more showings, looked great online and got raves from agents and buyers -- she wanted to be our reference.

home staging accents the positive!Our staging didn't get the house sold, but we got a new home staging fan and reference for our business.  The situation doesn't look good for our statistics, but according to the realtor and seller the job was a huge success and worth every penny.  So now when sceptics ask if staging always works, I guess I'll have to say no - not every house we've staged this year has sold.  But yes -- every home seller we've worked with this year is a reference and "staging believer".

 

 

home staging for Oregon real estate

Creative Concepts and Contracting are the Prepare to Sell experts!  Increase your odds of selling by propertly preparing to sell your home.  It will stand out from the competition and make a memorable first impression.  Contact us at 503-881-0886 for information of achieving your home's full marketing potential before it is listed!

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Topic:
Home Selling
Location:
Oregon Marion County Salem
Groups:
Club Chaos
POSITIVE ATTITUDE for the Weary Soul
The Art Of Marketing You
The Lounge at Active Rain
Stage It Forward...
Tags:
selling my oregon home
home selling in salem oregon
salem oregon real estate
salem oregon home staging
home stager in oregon

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Rainmaker
153,743
Jim Allhiser
Salem, Oregon Home Inspector
Perfection Inspection, Inc.

Margaret:  very nice.  That sounds like a fantastic referral,  I am sure you could find some loop hole to hide that one in your statistics.

I hope you are having a fantastic vacation.

July 26, 2009 02:41 PM
Rainer
106,684
Heather Cook
Rooms in Bloom Staging & Design ~ www.homestagingdesign.ca

Margaret - we have had that happen as well however as everyone has been saying, staging is only one part of the equation. We can't control so much of the situation so its never a good idea to offer any kind of guarantee!

We are facing de-staging a home which although the seller loves the staging, they feel the accessory rental is too high. Its only a few hundred dollars and both the realtor and myself are worried that taking out the staging will take away the "wow" factor and that by trying to save a few hundred dollars that the seller will see the house sit on the market for a lot longer and will be stuck paying for the home longer than he wants to. We think it very likely that he will realize his mistake and want the staging back.

I am so glad however that despite the lack of sale, you have had such success from this project!

July 27, 2009 06:34 PM
Rainer
11,776
April Moore
John L Scott

Sounds like you did a wonderful Job of staging.  I'm sure the woman appreciated your efforts.  Your pictures are great. To have the skill of being able to create a beautiful room is a skill that not everyone can have.  You definitely have the skill perfected..

July 29, 2009 06:06 PM
Rainer
10,414
Karen Cox
NMLS#117349
Landmark Professional Mortgage Company

HI Margaret,

Sounds like you did everything right here and still have a wonderful referral source as well.  Great job!

Karen

July 31, 2009 10:41 PM
Rainmaker
558,639
Chris Olsen
Broker Owner Cleveland Ohio Real Estate
Olsen Ziegler Realty

Hi Margaret -- Great post.  As a broker/owner, agent, and ASP, I know firsthand that while staging is a key element, it is not a pancea or guarantee.  Some homes practically sell themselves, staged or not. Some homes can be staged to the hilt but if it has a bad kitchen design, is over-priced, needs too much updating, smelly basement, in a bad location, etc., sometimes it's simply not enough.  To date, I've had 100% with staging, redesigns and renovations, we do all three for clients in the Greater Cleveland Ohio area and we know the strengths of home staging, but also put it in it's proper context so as to not oversell it.

August 07, 2009 10:15 PM
Anonymous
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Rainmaker
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Margaret Oscilia

Home Stager, Salem Oregon
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Moving or Improving? Home staging, updating and remodeling tips to help your home sell quickly or to create the space you love!