REALTORS: Barbershop Marketing

By
Mortgage and Lending with San Diego VA Home Loans/858-777-9751

I've gotten a good deal of business from brochures in barbershops.  This weekend, I'm working on a new project for my barbershop marketing:

Blog Books.  You see, not everyone reads the girlie magazines in the barbershop.  Some men actually read Maxim, just kidding.  Seriously, men always have to wait 10-15 minutes to get their hair cut.  When you get in the chair, you tend to read whatever you were reading while you were waiting.

I'm making up some blog books for the 8 barbershops I'm in right now.  I'm going to have 3-4 of them in each shop.  I bought some 3 ring binders and a lot of page protectors.  I'm going to fill up those books with pages of well-written blogs.....starring...YOU!  I'm going to update them every two weeks with new and improved content, authored by...YOU!

barbershop

Real estate used to be a boring subject for the general public.  In the past three years, everyone talks about it here in San Diego County.  People love to read articles about real estate.  I am constantly asked two questions:  Is San Diego overpriced?  Where is the next hot city where I can buy an investment property?  YOU, good Rainers, will help me answer that question from now on. 

Barbershops get 60-70 people a day that visit there.  I just want ten to read the blog books.  In eight shops, that's 80 people a day or over 500 a week seeing my name all over the cover of the blog book that YOU, good Rainers, help author.

So, if any of you get a call from someone in San Diego, asking about investment properties in Vegas, or Miami, or Austin, or Napersville and they said they read about you in their barbershop in Solana Beach, CA, would you let me write the loan?

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Show All Comments
Rainer
201,058
Eddy Martinez
Nationwide Funding Group - Highland Park, CA
You truly are a genius. Why the heck didnt i think of that!!!!!!!!!!!!!!1
Oct 01, 2006 05:51 PM #8
Anonymous
Anonymous
Anonymous
That's a great idea Brian.  I just might have to do the same thing hear in Florida!
Oct 01, 2006 07:00 PM #9
Rainmaker
164,193
Dave Rosenmarkle
Highland Realty - Arlington, VA
This is a fabulous idea. I am assuming that you will also have some type of pouch in the notebook for business cards? I was thinking only one per shop and would interested to their reaction of having thee or four.
Oct 01, 2006 07:08 PM #10
Rainer
35,731
Sara Lipnitz
SKBK Sotheby's International Realty - Birmingham, MI
Excellent idea!  I hope that you can add a blog of mine to the book.  I'm sure there are just hundreds of people looking to leave San Diego to come to Detroit.  I couldn't even type that without laughing.
Oct 01, 2006 09:14 PM #11
Rainmaker
305,516
Brian Brady
San Diego VA Home Loans/858-777-9751 - San Diego, CA
VA Home Loans/San Diego

Sara,

That was a huge consideration of mine until:

a- I found out you were married.

b- The Tigers choked.

I have 2-3 of yours printed and ready to be laminated in the book.  You know, I might even sell these things to all of you for copy costs+shipping+ some money for my mother-in-law to assemble these (she has MS and doesn't work)

Oct 01, 2006 09:52 PM #12
Rainer
35,731
Sara Lipnitz
SKBK Sotheby's International Realty - Birmingham, MI

I would be happy to pay for one of these blog books.  I love the idea.  AND

a) I can get divorced... lol

b) I think I told you that they'd choke.  So did my Spartans.  2 weeks in a row.  Ouch.  Just another tail of Detroit's spots heart ache.  BTW, the loss is worse in HD.  We just got a new fancy TV.  The Lion's are 0-4.  Another joke!

Oct 01, 2006 09:58 PM #13
Rainer
9,521
Willie Norris
Keller Williams Realty - Columbia, SC

Brian,

Very interesting idea, please keep us posted on how it all turns out...

Oct 01, 2006 10:35 PM #14
Rainer
32,026
Ken Stampe
iBrandPlan.com - Grow your e-Profile & Brand - Dallas, TX
iBrandPlan

Brian,

Again another great idea and one that I'm happy to steal from you. Tell you what, I don't want royalties for any blog you use of mine and I won't pay you royalties on stealing your idea for use here in Texas.

Kapice?

Ken Stampe  HomeLoanDFW.com

Oct 01, 2006 10:48 PM #15
Rainmaker
98,205
Robert D. Ashby
Robert Ashby Photography - Miramar, FL
Another nice blog Brian.  I may have to implement this as well. 
Oct 02, 2006 10:18 AM #16
Rainer
431,068
Maureen Francis & Dmitry Koublitsky
SKBK Sotheby's International Realty - Birmingham, MI
SKBK Sothebynulls - Metro Detroit

Super idea Brian.  Are you going to tell the agents who 'make the book?'  That new bookmarking tool is about to be extra useful for you.  

Now I need to think of some barbershop topics! 

Oct 03, 2006 04:01 AM #17
Ambassador
738,987
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans
Brian...awesome idea.... like many have said....keep us posted. But curious... that's a lot of haircuts in one day. LOL
Oct 08, 2006 10:19 AM #18
Rainer
41,554
Rick Turner
Key Realty - Toledo, OH
Puts People In Their Places!!

Brian,

With all due respect, it's gonna be tough for me to fit in a the barber!  It's a good idea for you guys with hair though!


Apr 07, 2007 09:19 PM #19
Rainer
6,670
Berta Smith
RealtyUSA - Liverpool, NY

OHHH so excited to get started!!  This is why I love Ar so much.  Gives me ideas that I would of never thought of.

 

Rick,  LOL!!!!!

link

Apr 07, 2007 10:07 PM #20
Anonymous
Anonymous
Nick Roman
LoL, Turner. you made me cough out my ice tea!!!
Apr 12, 2007 02:27 PM #21
Rainer
4,645
Toby Riley
American Home Mortgage - Ann Arbor, MI

Brian,

It is funny you mention this idea as I just closed a loan for my local Barber.  I will be calling on him tomorrow - great idea!

Jun 27, 2007 12:28 PM #22
Rainer
10,346
Chris Lyons
Lyons Realty - Amarillo, TX
Great idea, this is something that could work out well for me since my wife owns a shop.
Jun 28, 2007 11:02 AM #23
Rainer
9,364
Adrian Alvarado
MGR Real Estate Inc. - Ontario, CA
Inland Empire Real Estate
This is just a great idea. Im gonna ask my barber if i can do something similar in his shop. Thanks for the tip
Jun 28, 2007 09:48 PM #24
Rainer
8,599
Mike Jewett
JaxHomeSpy, LLC - Jacksonville, FL
Brilliant!
Jul 24, 2007 07:31 PM #25
Rainer
37,531
Karl Burger
ERA Beach Ball Realty - Pensacola, FL
Pensacola Real Estate News
Great ideas. And this old post is still being linked to 18 months after originally writing it. Great work. Glad I found it.
Feb 28, 2008 08:40 AM #26
Rainmaker
668,437
June Piper-Brandon
Century 21 New Millenium - Baltimore, MD
Piecing Dreams One Home at a Time
Great ideas.  I have always told my agents they need to leave marketing material with their hairdresser/barber/stylist.  Ladies sometimes read other things than "Style" and the boy toy mag's.
Feb 28, 2008 01:35 PM #27
Show All Comments
Rainmaker
305,516

Brian Brady

VA Home Loans/San Diego
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