From my Tools For Real Estate blog:
Love Facebook? Hate Facebook? Have a personal Facebook profile, but not sure how to use it for your real estate business?
(All of the above?)
Regardless of which category you fall into, here's what you need to know: Having a Facebook business page (also called a Facebook fan page) is a great way for you to market yourself online as a real estate agent. It's free, easy to set up, and easy to keep updated with content such as links to interesting articles, photos, and even videos.
How much or how little you put into it is up to you. But, here's the catch... most real estate agents don't know how to create a Facebook business fan page to begin with!
Fortunately, it's easy. Here's a video I made showing exactly how to do it, along with tips on choosing the right title for your Facebook business page.