Adding Associates...The True Power of Comments

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

 I was talking with Colleen Kulikowski awhile back, and she was explaining to me why she had taken the time, to organize the Associates she had added.  She said that by "grouping" your Associates, they will be easier to manage.  So I did.  Next, I thought, how can you utilize and benefit from the Associates you've added, and how do they benefit when you add them?

If I add you as an Associate, it may be for one or many reasons.  I either know you, like your Blog, maybe you left me a comment that really stood out, or what if I just like your picture because you look professional and nice.  Either way, I have chosen to add you to my Associates.


Today, as I was sorting through my Associates, reviewing their profiles, checking out their blogs and web-pages, I decided to look at their Associates.  That's when I realized the potential of the Associates list.  As I was reviewing "YOUR" Associates, I was reading the comments section, and what other members had written about you.  WOW!! It really had an impact on me. (enough so, that I had to write this post).


Next, I went back to mine to see what members had said about me... some comments were funny, some appreciative, but alot of them were blank!  And on yours too?!  Can I make a humble suggestion?  If you have added an Associate to your Active Rain profile, will you go back and make a short little comment about that individual?  We all comment on each others blogs many many times, day after day,  but this "one" comment might be the most important comment of all.  This is where other members and readers get to see what people say and think about you

This page itself, looks like a self propelling resume' of third party endorsements, references and referrals all in one!  When I was reading some of the comments, these are a couple that stood out to me! 

 

  • Jeff Turner - YOU ARE ONE OF THE BEST IN THE BUSINESS KEEP UP YOUR GOOD WORK. 

  • Margaret Rome - A true lady that I would trust to represent me in any real estate transaction. 

  • Rick & Ines - A nice Realtor couple combining forces for the consumer's benefit.  

  • Sharon Simms - Super real estate broker and talented writer; #1 Florida blogger 

  • Mike Mueller - Great individual to work with. Impossible to go wrong with him when chosen as a loan officer. 

  • Maureen Henry - Maureen is a hard worker, a persistent learner, happy to help others and a good home stager.

  • Rich Jacobson- Very helpful to me as I was learning to navigate Active Rain. Great guy!  

     
  • Maureen McCabe - For those going to or from Central Ohio, you MUST look up Maureen - simply the best  there is. 

  • Jeff Belonger- Jeff is the sort of person that takes his work seriously, and adds the personal touch. He knows the value of the human side of this business. To him, you are not just numbers on a page or a FICO score. He will go the extra mile to get the loan you need, when you need it. 

  • Colleen Kulikowski - Awesome Realtor & an expert in Marco Island. 

  • Kristal Kraft - Great gal, great innovator, one of the nation's best utilizers of real estate websites. 

 

I know you won't get AR points if you leave a nice comment on your Associates, but you may score BIG POINTS with them and their readers.  Be a good member, do a good deed, pay it forward, and go place a comment in everyone of the Associates you've added, and hopefully they'll pay it forward.  Sorry if you have 236, but trust me, it will be worth it!  :-)

Remember to make your comment professional, honest, and sincere.  This is where your comment will "STAND OUT" more than any other place on the rain, so make it count.   Help out your Associates.  It's kind of the same theory as the Linkedin Network

(You can also go back and change or update comments as you get to know your Associates better).

You are probably wondering who had the most associates and comments?  That might be another post later :)  I wanted to make it easy for you to

   ...me!   (Big Smile)  :-)  and if you do, then don't forget to    (Bigger Smile) :->)


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Show All Comments
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hey Jennifer - Under most circumstances, I hate to see anything come back up, but with a blog post, I guess it's ok! lol~  I really do like that photo of you with your kitty on your profile, it's really cute.  Making comments when adding associates is not a mandatory thing on AR, but it sure makes a difference to those who want to know why you added them.  It adds so much credibility to that member, and it also works like an unsolicited list of testimonials.  Very powerful and useful tool on AR. Simply put, Brilliant!  :-)

May 19, 2008 09:41 AM #102
Ambassador
504,244
Pat Haddad
Keller Williams Indianapolis Metro NE - Carmel, IN
Carmel IN Real Estate Expert

Brad---As a newbie I really appreciate all the time you have taken to add helpful information.  I tried to click on your link in this post to add you as an associate and it is not working----says there is no BAndersohn.  I will get you added.  Thanks!

Jul 04, 2008 02:09 PM #103
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Pat - of all the posts for it NOT to work!!  haha. I went ahead and fixed it, thanks.  I changed my profile from bandersohn to ActiveBrad and forgot to check all my links.  Looks like I better spend the day going through posts and making some updates.  Glad you pointed this out to me.  Thanks again.  :-)

Jul 04, 2008 03:01 PM #104
Anonymous
Anonymous
Solomon C.Great

Hi

I want to thank God for his favour.My name is Solomon C.Great a missionary from nigeria to west African countries.I have some hecters of land for Agriculture to assist my people for Job creation.So if u can assist Me financially i will be greatful.

Aug 13, 2008 05:43 AM #105
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Solomon - you're in the wrong spot to be looking for financial assistance.  I wish I could help you. 

As I face the daily challenges of life here in the states, I too need to provide land and home with food for my people.  I work on multiple projects, run an array of websites and blogs, and sell software, music and photos.  Every penny I make from these efforts is already going toward feeding many starving children.....

 

....my own!  :-)  Thanks.

Aug 13, 2008 09:20 AM #106
Rainmaker
171,839
Cynthia Bartch
Home Stager/Property Stylist & more! Granville, Ohio - Granville, OH
Redesigned Spaces; All Round Nice Gal

You know Brad,

 I always wondered why people never filled in a comment after adding an associate. After all you took the time to add the person, oh well. Maybe they were too busy, they don't realize there is spot to add a comment or hopefully it's not because they don't care.

Thanks for the posting. This subject must be striking a chord because this post is still alive at over a year old!

Aug 15, 2008 02:04 PM #107
Ambassador
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Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Cynthia - I think it's a bit of both.  Most don't really know what to expect or what's going to happen when they click on "Add Associate" the first time.  Others see the space and know what to do but feel at a loss since they really don't know much about the person and may not want to blindly endorse them.  Over time, I think we should all revisit our associates and add new comments as the relationships grow deeper and richer, then, so should our comments, views, and reflections of them.  :-)

Aug 16, 2008 09:40 AM #108
Rainmaker
203,654
Castellum Realty Lancaster real estate
---Preferred Lifestyle Advisors--- - Lancaster, PA
homes for sale in lancaster county PA

You hit on some very good points.  I think sincerity is the key.  When we add people as associates it's because we truly feel that person is worthy to be mentioned in our list of referrals.  There's no doubt some people probably just add others because of their picture and that's usually the same group of people who have nothing to say comment wise in the description box.  Hopefully others will revisit their past list of associates and add that info.

Thanks for yet another informative post.  (btw: did you get our 2 video submissions)

Aug 19, 2008 07:27 AM #109
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

The best potential referral page on AR IMHO.  :-)

Aug 20, 2008 02:44 PM #110
Rainmaker
160,070
Colleen McConnell
Tallahassee, FL
Tallahassee Retired Realtor

Thanks for more insights. I'm still experiencing information overload but am starting to get more comfortable with AR.

Aug 24, 2008 09:57 AM #111
Rainmaker
180,859
Cathy Tishhouse
RE/MAX Showcase Homes - Royal Oak, MI
Royal Oak Real Estate

I am glad I ran across this post - I appreciate it when others write nice comments about me and it's not an automatic thing I do - shame on me - I have met some great people on AR and it is such a simple way to acknowledge them - and important I can see.  This is on my list to do soon!

Aug 24, 2008 01:25 PM #112
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Colleen - eat this elephant just one bite at a time. It's a bit much in the beginning, but you'll get the hang of it in no time at all.  Like ABC's, once you know them, you'll never forget. 

Aug 26, 2008 01:21 AM #113
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Cathy - it takes a bit of time, but it's worth investing into other members here.  Those comments mean a lot to the person being added as an associate.  When they get notified that they've been added, they anxiously go to see who and what was said.  It's a bit of a let down when there's no comment and no apparent reason they added you.  I try to comment on every single associate I add. 

Aug 26, 2008 01:25 AM #114
Rainer
118,127
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC

Brad, Great post. I am realatively new to AR, and have not added associate, as I was not aware that I should or could.  I am learning more, here everyday, with all you superb realtors.  I will check this out. thx much!

Jul 05, 2009 09:30 AM #115
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Ginger - welcome to a great and powerful network and community.  You will find so much value here for the taking.  Let me know if there is anything I can do to help make your time here beneficial and profitable. :-)

Jul 05, 2009 11:11 AM #116
Anonymous
Anonymous
Johanna

Adding associates is one thing, but to leave a comment that the world can see is genius! What a great way to help members create and build credibility and at the same time, build relationships by providing a third party endorsement.  Is there anything AR didn't think of to make this network obviously the greatest site on earth? Seriously???  Thank you, I'm off to add associates and comment now.....

Jul 15, 2009 11:35 PM #117
Rainmaker
201,070
Kathryn Gorham
Sun Surf Realty - Emerald Isle, NC
Emerald Isle NC Crystal Coast

Brad, thanks for the link to this post when you commented on my post

ActiveRain Associate vs Subscribe to Blog

This makes it clearer - but it also makes me wonder how I could utilize it better and how it could become more utilized in ActiveRain generally.

Your post is dated 2007 and nowadays not much is ever mentioned about it. You read about subscribers all the time in comments and posts but not much about a post on an Associate. It seems a waste of a valuable tool.

My brain is wrapping around this. I'll let you know what ideas come up around this as they percolate.

 

Nov 04, 2009 02:37 AM #118
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

I agree Kathryn - this is a very powerful and very beneficial tool on AR.  Probably the reason you don't see or hear more is that there are sooooo many great tools and systems in place here that are powerful and valuable to members.  Outside Blogs, Hit Router, IDX, etc. the list goes on and on. 

What I ended up doing was putting a link to those who added me as an "associate" on my website and titled the link "References!"

It has worked out nicely. :-))

Nov 04, 2009 07:48 AM #119
Rainer
212,392
Jane Becker
Keller Williams Home Team AdvantEdge - Worcester, MA
CRS,ASP,ABR,CBR,CDPE,LMC,E-PRO,GRI

Ok, now I know what this is for.  I will use it properly, or try anyways.

Aug 01, 2010 03:39 PM #120
Ambassador
713,619
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi Jane - having associates and being an associate are beautiful things!  :-)

Aug 02, 2010 03:20 PM #121
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Brad Andersohn

ActiveBrad 707.646.1876
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