Which Realtor do you choose? It's not always about price!

By
Real Estate Agent with Murphy & Associates Real Estate

Which Realtor do you choose?

If you're like many people, you pick Realtor number three. This is an agent who seems willing to listen to your input and work with you. This is an agent that cares about putting the most money in your pocket. This is an agent that is willing to start out at your price and if you need to drop the price later, you can do that easily, right? After all, everyone else does it!

The truth is that you may have just met an agent engaging in a questionable sales practice called "buying a listing." He "bought" the listing by suggesting you might be able to get a higher sales price than the other agents recommended. Most likely, he is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price.

Why do agents "buy" listings? There are basically two reasons. A well-meaning and hard working agent can feel pressure from a homeowner who has an inflated perception of his home's value. On the other hand, there are some agents who engage in this sales practice routinely.

If you would like to see what your market value is in today's market call today!

Go to www.duanemurphy.com to request your market analysis.

Duane Murphy

CB-TREG INC.

email dmurphy@coldwellhomes.com

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Rainer
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Sylvie Conde
Sutton Group-Associates Realty Inc., Brokerage - Toronto, ON
Broker, Toronto Real Estate

Oh Yes ... my favorite kind of agent - NOT. :)

I don't think these people are helping anyone.  We should always be honest with our sellers, and not set them up with unrealistic expectations.  In the end, it will be the client who suffers.

Oct 27, 2009 08:48 AM #1
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Rainer
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Duane Murphy

Realtor, Foreclosures ,Short Sales, Real Estate -
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