Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools.

Real Estate Services with Zillow

Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.

A – Advice. Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.

B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow Local Expert badges. These can also be added to your blog or Web site.

C – Comps. Learn how to find comps on Zillow by watching this video.

D – Duplicate listing data. When we receive listing data from multiple sources, whose information do we use? Learn how Zillow uses trumping order when receiving a listing from multiple sources.

E – E-mail updates from Zillow. We send all kinds of e-mails that can benefit you, including corporate updates, saved listing searches, updates about a home that may not even be on the market, and interest rate alerts. Learn more how to customize the information you recieve from Zillow and sign up for free Zillow e-mail today.

F – Free ways to market yourself on Zillow (video).

G – Get instant and anonymous loan quotes in our Zillow Mortgage Marketplace. Great place to check current rates and help your clients get started in shopping for financing. Learn how Zillow Mortgage Marketplace works.

H – Homeowners can claim and edit their homes on Zillow. See how you can claim your home and edit your home's facts on Zillow. (More than a million people have done it!)

I – iPhone. Over 650,000 downloads in the first 3 months have made this the No. 1 mobile real estate application. If your listings are on Zillow, you are mobile too! Watch a quick video about Zillow's iPhone App and download this wildly popular app.

J – Just for fun, Dueling Digs! Get home remodeling and decorating ideas or vote on your favorite home designs. Warning, this can be addictive!

K – Kool widgets. Tons of fun widgets you can download for free to get interesting real estate content for your website or blog. Select from this list of Zillow widgets and watch this video why you should add Zillow content to your site (remember: content is king).

L – Listings. Post yours -- for free! Find out how to add your listings on Zillow.

M – Make Me Move. This is an interesting group of homeowners who haven’t decided to go actively on the market yet, but have assigned a value of what it would take to make them move. Learn how to approach someone with a Make Me Move house (video).

N – New! Local Pages. We compiled all the data from the site onto these pages and localized it. Learn about the overhaul to our Real Estate Market Reports. Here is a great example of how to implement Zillow data on a local level.

O – Overview of Zillow. Yes, you're reading the overview, but here is a video overview of Zillow.

P – Professional Directory. Add yourself to the Zillow Professional Directory -- for free. Just create a profile and click a box in the setup to be included.

Q – Quotes. Find out what type of interest rates are being quoted right now in the Zillow Mortgage Marketplace.

R – Reports on Housing Trends. Spot housing trends from the customizable, local housing data that is carved out of the 90 million homes we have online. Better yet, just go to your Local Pages on Zillow.

S – Showcase Ads. Want your home or brand to appear every time someone searches in a certain ZIP code? If so, Showcase Ads are for you. Learn about Showcase Ads and how much your ZIP code costs.

T – Three, free ways to market yourself on Zillow. (video)

U – Update your free profile on Zillow. It is important for the information to be complete as it can affect your response from Zillow users and search engines like Google. Watch this video to learn how to Create a great Zillow profile.

V – Videos! Learn more about the Zillow folks you see here regularly on ActiveRain, including Sara Bonert, Spencer Rascoff and David Gibbons. Add a video of yourself on your Zillow profile. It can be of yourself, or a listing. Change them out!

W – Why should a broker send a listing feed to Zillow? (video)

X – X marks the spot. But why is that spot wrong on the map? Learn how to edit a home’s location on Zillow.

Y – YOU! Learn how to become a Zillow All-Star or Local Expert and show up higher in Zillow Directory search results.

Z – Zestimates. What else would we end with, but a video on how the Zestimates work and how to best describe them to your clients.

Thanks for making it all the way to Z! If there's anything you need help with, don't be afraid to ask.


Sara with an S!

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  1. June Piper-Brandon 07/31/2009 07:34 AM
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Judi K Barrett
Broker/Owner, Integrity Real Estate Services -IDAB
Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma

"Because a wrong Zestimate would be even more reason to post it for sale.  Info you would provide could correct it and cause it to be recalculated (say we had bedroom count wrong).  Also, when we know the For Sale price, we replace it with the Zestimate on the search and map page and at the top of the prop. page, and push the Zestimate down below the fold.  I would encourage you to watch the Zestimate video I linked to above, to get the full picture."


When you know the "For Sale Price" you replace it (the for sale price?) with the Zestiamte - so you are putting hte zestimate in place of the for sale price?  Why would you do that?  A "for sale" price is not a sold comp.  This makes no sense to me.

July 31, 2009 08:13 PM
Jenny Durling
For Los Angeles real estate help 213-215-4758
L.A. Property Solutions

I hear much less about Zillow from clients these days than I do Redfin. That seems to be where most buyers head. I can't blame them, the property search there is better than our mls. I used to look at Zillow for comps occassionally but I find the process truly cumbersome there. I'll sign up to answer questions though. I do that on Trulia occasionally, though I've yet to pick up any business from it.

August 02, 2009 12:26 AM
Sara Bonert
Real Estate Internet Marketing

Judi- Let me clarify.  When an agent tells us a home is for sale, this is when the replacement on the map and search page happens.  When the agent tells us the home is no longer for sale, the list price goes away and the Zestimate is restored to the top of the property page. 

Jenny- Our traffic is up 60-70% year over over, so I am surprised to see that you are hearing about it less?  We are at about 8.5 million people using the site each month.

August 03, 2009 07:53 AM
Kathy Torline
Colorado Springs Real Estate Blog 719-287-1049
ERA Herman Group Real Estate

I've enjoyed reading the comments about the post.   I typically will look at the Zestimate when I go on a listing appointment; as I know my potential sellers have already checked it out.  I didn't realize the information about the accuracy tables, very helpful to know this info.

August 15, 2009 07:26 AM
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October 28, 2011 02:12 PM
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