How Tech Savvy is Your Lead Generation System?

By
Real Estate Assistant with A Virtual Genie

Realtors need leads, and lots of them, to run a successful Real Estate Business. Working leads takes time though, and many Realtors struggle once they start getting a high volume of calls or inquiries. Do you harness the power of technology to capture these leads? Or does that one phone call get lost in the shuffle? Do you have a database that keeps all of these leads organized and automatically contacts them on a regular basis, without you having to do anything? No problem, we’ve found the answer!

Lead generation and prospect capture are two tools that every Realtor should be utilizing. To that end, we would like to offer up the following synopsis of some tools, as well as our thoughts on the systems. We looked at three services: ProQuest, by RealtyStar; DriveBuy Technologies; and Michael Anderson’s Automated Prospecting software. We compared them according to the service they offer, cost (both initial and ongoing), tech “savviness,” type of data captured, CRM (Customer Relationship Management) compatibility (i.e.: Top Producer or Microsoft Outlook), and added our own two cents’ worth. We’ve posted this information in a summary format, but if you are interested in learning more about any of these systems and how they can help grow your business please contact us to discuss it.

After you’ve reviewed these tools and their capability for lead generation and capture, we would love to help you implement one to turn your business around. The surest way to get more closings – more leads!

  Proquest, by RealtyStar DriveBuy Technologies Automated Prospecting Services
Website Click for ProQuest Click for DriveBuy Click for Automated Prospecting
Service Overview Recorded information line for listings. Unique 800 number for each listing. A unique code provided for each listing that buyers can text to request additional information. Within 10 seconds, a text message is returned containing information about the listing and including Smart Links to a website with additional information and pictures. Software package enables users to build their own website with unlimited pages. A sophisticated system of auto-responders is then designed to allow the user to stay in “hands-off” contact with the lead.
Initial Fee One Time $297 No initial set up fee $997 (Currently offering $500 discount for first 100 orders.)
Ongoing Fees $29.95/Month $0.189/Min up to 1500 $0.149/Min after 1500 $8/Month per code $9 Per sign/rider None, unless you want software updates. Then $99/year
Consumer Website No Yes: via Smart Links in text message Yes: content completely controlled by user
Data Captured ANI (Sophisticated Caller ID) which captures 100% of numbers, even unlisted or those who used *67 before dialing. Cell number captured – unsure of how it is stored, but I received a phone call within several minutes of texting for the demo. Data capture forms designed by agent.
CRM Compatibility Unknown, but does text, email, fax or web display captured data. Top Producer, Outlook CRM system Internal to APS
Contract Requirements Not noted on site. None. Pay month to month and only for active codes. None: one time fee. Optional software update subscription is $99/year.
Comments   I did the demo text on the website and received a text back immediately with Smart Links. I was also texted by the salesperson within a few minutes, and called within an hour. I was impressed by the quick response and knowledgeable suggestions. I was also provided with references, both on the web and with numbers to call to verify how the service works. Standard text messaging rates apply for the consumer using the service.  
Pros Tried and True approach 6-month money-back guarantee Affordable monthly fees Affordable Tech Savvy for mobile users Codes are reusable (switch from listing to listing like a lockbox) Codes can be branded, i.e.: HOME123, PAM789, etc. Complete package, including web site, data capture, automatic responders, and Customer Relationship Management (CRM).
Cons Moderately expensive initial outlay Only data captured is cell number, not name, address or email. Expensive initial outlay Not tailored specifically to Real Estate

DriveBuy Technologies and ProQuest by RealtyStar are both very user friendly and won’t break your budget. DriveBuy Technologies, with its instant gratification in the form of text messaging and Smart Phone compatibility meets the needs and desires of today’s buyers, but limits the data capture for you, the agent. This is where your personal touch comes in, follow up and get that additional info – it gives you a reason to call! You need to then introduce them to your automatic MLS property search tool that will automatically email properties that meet their needs. The recorded 800 number information line by ProQuest provides excellent data capture opportunities, but is less likely to leave trace information behind on the consumer’s side; they have to rely on their memories after listening to the message. But again, golden opportunity for the Realtor: you can leave a message about your automated property finder service on the recording to peak their interest in signing up for property email alerts.

Automated Prospecting Systems by Michael Anderson is a much bulkier package, and a bigger financial outlay, but provides a highly sophisticated system for someone wanting an “all-in-one” package deal. We encourage you to visit their web site or contact us for additional information if you are ready for a sophisticated package.

A Virtual Genie has experience in building successful Real Estate Systems designed to enhance your business in prospecting, staying in touch with current clients during transactions and listings, and post-closing follow up. Visit our web site to learn more about our team and remember: Your Wish is Our Command!

For more information about how a Virtual Assistant can help you Contact Us

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Past Blog Posts by Pam:

Don't Miss the Boat!

Do you work from home?

Off the grid?

What do you see - Obstacle or Opportunity? *Featured*

Are you Sweating the Small Stuff?

AR Blogs by my partner, Markelle Harden:

Since When are you a DoorMat?

Half of 2009 is Gone: How Much $$ Have you Wasted?

The Case for Realtor Preview Tours

How do you fire a referred client without burning referral bridges?

What are your statistics for new business?

Facebook & Twitter: Are you Referable?

ONE FREE THING to Gain New Leads in 2009

Using Post-Its to Reach Your 2009 Production Goals

Best Contact Task Management Software Available for 2009 Organization Goals

Are You Using the Credit Crunch to Your Advantage When Working with Buyers?

A Review of Online Continuing Education Classes

Responses to Rejection

Finally, A Postive Article About the Future of Real Estate!

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Re-Bloggged 1 time:

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  1. Charles Stallions 02/11/2013 06:11 PM
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Topic:
Real Estate Technology & Tools
Location:
South Carolina York County Fort Mill
Groups:
Active Rain Newbies
Tags:
marketing listings
technology
realtor
realtor virtual assistant
prospecting
lead generation

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Rainmaker
28,134
Markelle Harden
Real Estate Virtual Assistant
www.AVirtualGenie.com

Your reasearch is very much appreciated on this post - and very timely. Buyers want information FAST and EASY, there is no easier way to receive it than from a text message!

August 04, 2009 04:12 PM
Rainer
3,838
Rick Fisk
DriveBuy Technologies

I just saw this review. Thanks so much! But I wanted to clarify something about data capture you may not have noticed. Your recommendation to follow up is spot on. That should always be done.

The websites created in the app for an agent's listings can include a contact form. By default this is turned on but is configurable and can be turned off. The form allows the viewer to provide comments, email address and name information.

September 11, 2009 03:10 PM
Rainer
4,080
Pam Wilder
A Virtual Genie

Rick, thanks so much for the clarification! 

September 20, 2009 07:24 PM
Rainmaker
1,238,536
Charles Stallions
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.
Charles Stallions Real Estate Services

Hi Pam, haven't seen you around but saw this post and found it very interesting. I owed a call capture but the company sold out

February 11, 2013 06:28 PM
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Pam Wilder

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