From Expired to Lead and Listing - Part One

By
Education & Training with Borino Productions

expired listings - opening doorI recently wrote a post about the real estate marketing getting better in many areas. There are more buyers out there actually making offers and buying, and more sellers ready to move. This is the time to ramp up the listing inventory and go after expired listings and FSBOs.

Pat Argo replied:
" Borino, my biggest problem is actually getting in contact with the Expired home owner. Yes, I already use RedX. Most have DNC numbers or there are no numbers.  I am lucky if there are 2-3 new calls I can make a week! In my area, about 80-85% of my mailings are returned as well. I have used postcards and personal notes. I have left info at the door."

That's a valid concern: How to effectively contact expired listings? And more importantly, how to turn an expired into a good listing and a commission quickly? In Part One of "From Expired to Lead and Listing", I will give you a quick overview of the process. Check out the following video and download the reference PDF map here.

Oh, and if you're wondering what happened to the demonstration of my stellar sailing skills... well, right after we finished shooting the opening segment the wind just died on us! Completely. The water was like a glass. So next time...

Go Get 'em.

Borino

www.ExpiredPlus.com

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Topic:
Real Estate Sales and Marketing
Groups:
Expired Listings For Fun and Profit
The Art Of Marketing You
Tags:
expired listings
expired listings letters
expired listings marketing tips real estate tools
expired listings postcards

Comments 7 New Comment

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Rainmaker
105,457
Borino - The Real Estate Coach
Borino Productions

Thanks, Pat. Yep, more to come soon...

Sounds like you have a good marketing system going, Eileen. Have you considered mailing an expired brochure in addition to the letters? How about visiting them in person?

August 07, 2009 02:43 PM
Rainer
36,870
Coni Otto
CRS Selling in DC/MD/VA
Long & Foster Real Estate, Inc.
thank for the free letters and brochure idea... I've already got my brochure almost complete.. will probably buy your system when I can afford it. But awesome presentation and videos.. Thanks so much, your the best Borino!!
August 16, 2009 09:37 PM
Rainmaker
105,457
Borino - The Real Estate Coach
Borino Productions

Glad you find it all helpful, Coni. Thanks. Keep me posted about your results, OK?

August 17, 2009 11:23 AM
Rainmaker
135,689
Scott Cowan
RE/MAX Four Seasons

Thanks Borino for sharing some of your system for expireds here. I really appreciate you helping educate agents on how to work in the expired market.

August 23, 2009 11:59 AM
Rainmaker
101,432
Matthew Naumann
Goose Creek, SC Real Estate Agent
Exit Realty Charleston Group

Borino,

Great Post.  Thanks for sharing some of you system for expireds.

Thanks again,

 

Matt Naumann

November 24, 2009 01:07 PM
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Rainmaker
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Borino - The Real Estate Coach

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Additional Information

How to convert expired listings into leads, listings, and commissions... while having fun in the real esate business.


Borino's Free Videos