Everybody has been asking us - why is the Breaking News Network innovative?
- Breaking News sites like Breaking San Francisco News aggregate the best Twitter feeds in a city. They filter the Twitter experience for the local consumer so they're not seeing the noise. These sites are powerful viral marketing vehicles - Twitter feeds @BreakingSFNews, @BreakingLANews and @BreakingNYCNews all have grown organically to over 2,200-2,500 followers in less than 3 months
- The Breaking News Network's grass roots application design makes it a unique media model. We give the template away to media/publishing companies and real estate brokerages and agents, who then build a Breaking News site in 3-5 hours. And they OWN the sites; it's on the Wordpress platform so it's easily accessible to non-programmers and customizable to the market. Once up, that real estate brokerage/agent or media company provides a community service and instantly becomes the hub of their Twitter community in their city.
- In three months, the Breaking News Network already covers over 100 cities. As the Breaking News Network expands to cover every city in America (as well as overseas), the network begins to look like the Craigslist for Twitter feeds. We plan to overlay new business models across this network.
We're continuing to develop Breaking News sites and offer the opportunity to Active Rain members for your city. We're allocating only one per city, so if you're interested, please contact me on Active Rain. We select those who understand the power of virally connecting to their community for developing their business.
Mike Mueller's video with me talking about the Breaking News Network at Inman Connect August 7.