Gen Y - Why You May Not Be Connecting

Real Estate Agent with ShowMeOKC Team of Paradigm AdvantEdge

Gen YI just read a gem of an article about how GenYers view their online relationships. I frequently find myself in discussions about the long-term upsides and downsides of social media, so I found this particular article useful from both standpoints.

But what we, as Realtors, MUST understand is the way that social media is interpreted by the next generation of home buyers. Like it or not, buyers in their early twenties prefer to communicate in ways that are far different from what you may be used to.

Text messaging is a great example of this. I personally prefer texting over voicemails and phone calls at certain times. Now, don’t get me wrong; phone calls are necessary when you have a lot to discuss, but which is more efficient when you simply need to find out what time your teenager’s going to be home? Without a doubt, a quick text is most efficient and definitely preferred by the teen, which is why I think so many parents fight this transition so much.

What about when you need to just remind your client of their 9am home inspection? Is it quicker for you to send a quick text message, or to make the phone call that will likely turn into a long list of other unrelated questions, that could just as easily be discussed at the inspection in the morning?

Funny thing is, a short time ago, text messaging was considered to be something just for the teens, but now the baby boomers are the fastest-growing group of users of this technology. Is there a chance that social media will take the same course? Maybe it already is. The early adopters of new technology are often the younger crowd, but I can personally attest to the growth of Facebook users getting to an older average age.

The point is, if you don’t adapt to these new mediums, you’ll find your potential client pool diminishing over the years to come as that generation grows and the boomer generation begins to shrink.

Additionally, these “new” mediums offer you new ways to meet and get to know your potential clients in a way that doesn’t make them feel like they’re being solicited. They give you an opportunity to actually build a relationship with someone who may have some common interests or affiliations with, rather than just seeming like another used car salesman.

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  1. Donald Bradbury 08/11/2009 08:40 PM
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Real Estate Technology & Tools
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Comments 68 New Comment

Rich Cederberg
eXp Realty
eXp Realty

Sheree-you're absolutely right-it's a great way to schedule showings, send appointment reminders, etc., but I'd never use it to work out entire details of deals.

August 13, 2009 12:28 PM
Mary Jo Quay
Remax Advantage Plus

My cell phone is with Sprint, and luckilly I have an 'everything' account.  My last bill showed my now 20 year old daughter made over 1,100 texts for the month of July!   I didn't even know she could type that much.  Although I hate getting texts while I'm driving I am fully aware that my cell phone can do so many more things than I can. Just read an article today on how our phones will be replacing house keeps and credit cards in the very near future as they are in the Orient.

It seems that in remote villages the Chinese people are using their cell phones to access services never available to them before.  The numbers are staggering.   It isn't just about GenY.

August 13, 2009 07:04 PM
Georgie Hunter
Maui Real Estate sales and lifestyle info
Hawai'i Life Real Estate Brokers

It's just another tool in our toolbox, and I'm a believer now.

August 14, 2009 02:27 PM
Judi K Barrett
Broker/Owner, Integrity Real Estate Services -IDAB
Judi Barrett~Integrity Real Estate Services~Idabel, Oklahoma

Ryan, I find texting to be preferable in many instances.. Often a client will see a sign in front of a home and all they want to know initially is the list price.  OR another simple one liner question. 

September 07, 2009 11:10 PM
Troy Erickson
Your Chandler, Ahwatukee, and East Valley Realtor
Terra Solis Realty, LLC

Ryan - I wrote an article a while back about this very thing.  I am trying to stay current on all this new technology, but boy is it changing quickly.  You never know what is going to pop up next.

September 27, 2009 09:07 PM

Ryan Hukill - Edmond

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