WATCHING OUR LANGUAGE Part I - Advertising Our Listings at What Cost?

Real Estate Agent with Century 21 Liberty Homes RS-#62825

While perusing the listings for homes for sale (for a client coming in next Monday) my eyes settled on a listing they might be interested in. Hmmm. not bad price and in an area my clients are interested in. We've been working long distance by email, mls site listings sent automatically by criteria and the phone for months now. We pretty much have it figured out what their criteria is, the neighborhoods they are interested in and so forth.

This is how the PUBLIC remarks read describing the property:

Great single family home for first time buyers or buyers looking to move up. One of four homes, at the end of a shared driveway. Missing appliances but good condition - ready to move in. Short drive from (brand name store), other shopping, dining & more! **SELLER WILL PROVIDE 6% IN SELLER CONCESSIONS FOR A FULL PRICE OFFER USING XXXX (company) MORTGAGE**

 This is how the AGENT remarks read describing instructions:

Call xxxxx  & speak to xxxx or xxxxx to set up showings. **Buyer's to pay $99 doc fee at closing** **Buyer's to pre-qual w/ xxxx (loan officer) at  xxxxx (phone number)  @ xxxxx (loan company) Mortgage prior to or w/in 48hrs of submitting offer** PLS CALL BEFORE SUBMITTING OFFER!

 I don't know if this is standard for other states and their advertising listings  ....

can you all enlighten me with your thoughts?

Posted by



Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.


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Comments 20 New Comment

Cindy Jones
Pentagon, Fort Belvoir & Quantico Real Estate News
CJ Realty Group, Inc.

Our listings have pre-qual information for specific mortgage companies all the time.  See them with REO's constantly.  No one in our MLS seems to be raising an issue with it other than as an agent if I have a buyer already pre-qualified with a local lender why do they need to qualify with another lender?

August 26, 2009 07:12 AM
Gary L. Waters, Broker Owner Waters Realty of Brevard, LLC
Personal Service, always.
Waters Realty of Brevard, LLC

Geez, why can't a real estate agent just state the facts, provide showing instructions and negotiate a deal without clouding the entire process with this junk? Not sure I would even bother showing something like this!

August 26, 2009 08:20 AM
Robert L. Brown
Grand Rapids Real Estate Bellabay Realty, West Michigan

That's a no-no here. Is this person STILL in the busines? They need to be brought before your board as example. File an ethics claim.

August 28, 2009 03:24 PM
Carol Culkin
Overland Park
Reece & Nichols

Sally - This is indeed a violation in our MLS, but I see this often and wonder if it will just be a slap on the wrist to the offender.

August 29, 2009 12:04 AM
Kathy Clulow
CNE - ASP - SRES .... Uxbridge Ontario Real Estate
RE/MAX All-Stars Realty Inc. Brokerage

Sally - very questionable information to be seen on a listing ... having said that it sounds like the seller may be locked in with the mortgae co. and have to pay a very large fee to get out

August 29, 2009 10:06 AM

Celeste "SALLY" Cheeseman

RA, CRS, Hawaii Mililani Oahu Real Estate
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