Common Mistakes A Blogger Makes

By
Services for Real Estate Pros with Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy

Common Mistakes A Blogger Makes

These are some areas that can have an impact on you and your Blogging experience.  No matter who you are and what you do for a living, if you decide to start Blogging, here's a few suggestions that might help make your Blogging experience more enjoyable and successful.  These following suggestions are NOT intended to isolate any one individual, network, or community.  In fact, these suggestions come from an entirely different perspective which you'll discover at the end of this post.

Finish What you Start

Some folks simply don't finish what they start. They become inconsistent and give up too soon to experience the results and rewards that can and will come from their Blogging efforts.  Don't give up. Stay the course.  You will only get out of it what you put into it. A quitter never wins, and a winner never quits.

Be Creative With Original Ideas

Don't try to imitate other people.  Be Yourself and don't be afraid of who you are and what you choose to share. You are unique and bring something of value to the table no matter who you are.  Finding your own voice is really nothing more than using the same voice you talk to others with on the phone and in person everyday. You are original, now just be creative and share your originality.

Have a Purpose and Be Professional

Networking and Blogging require some time, direction, and focus.  Avoid the pitfalls of being hurried, sloppy, and unprofessional.  Your Blog and content are a direct reflection of who and what you are.  Autograph your work with a signature of "quality!"  Always be professional, ethical, moral, and kind towards others. 

Mix it Up With a Variety of Content

Only posting charts, statistics, and marketing reports etc. will make your Blog seem like a marketing machine.  Add a little color and flavor by creating a variety of personal, business, and hyper-local posts. You'll find that offering a variety of content on your Blog will bring you a variety of readers and visitors. 

Know Your Topics and Share Your Experience

Not being informed about subject matter can be a "Bloggers Nightmare!"  There's nothing worse than getting sucked into questions you can't answer.  The research and time it takes you to find out about a topic or subject matter and get answers can be consuming and discourage you from Blogging again.  Better to share what you do know and your experience, than to claim you're the expert at something you're not. 

Engage Your Readers

Writing with no substance can be harmful or even fatal to your Blog.  Writing content that draws the reader in and makes them want to come back for more should be the goal. Often, Bloggers will post articles that share only their view point and they aren't open for discussion.

Use Visuals To Make Posts Appealing

Try not to always write articles that are just a "Wall Of Words"  No visuals or photos, or even worse... bad photos can do more harm than good.  Having posts that are cosmetically pleasing to the eye will help to draw readers in and bring your topics to life.c

Be Careful Overselling - Everyone's a Buyer

Purely self-promoting blogging can come across to others as not giving anything of value, even though your product or service is the greatest on the planet. Remember that everyone wants to buy, but no one wants to be sold.  This in my opinion is one of the key differences between WEB 1.0, and the new WEB 2.0 world. 

Protect Your Reputation

You can't please all the people all of the time, but coming across in writing like you are scolding the reader, whether in a post or a comment, can lead to frustration and discouragement to both author and reader.  Sharing your opinion just as I am here is better than creating deliberate conflict.  Always treat others online as you would offline and in person. 

Be A Blogger, Not Just A Visitor

Not enough content or consistency will slow down your traffic and returning visitors.  Try to not be repetitive or let your Blog become stale.  Finding the proper balance of how many times to post each week is up to you. I suggest a minimum of 2-3 times per week. Your readers will come back as often as you post.  Whatever works for you, just be consistent. 

Interacting, Conversing, Dialog and Threads

Being unresponsive to the readers and their comments will have a negative impact on your Blog.  If you just "post & go" never returning to engage or converse with others, then the value of a good thread or conversation will be lost.  Many Bloggers create posts where the greatest value actually comes from the dialog in the comments. 

What's In A Title 

Everything. Not just for SEO either.  Having a catchy title can make the difference of whether someone wants to read your post or not.  Taking a bit more time to come up with a good title that is relevant is worth the extra effort.  Don't take title's for granted, and be careful using a catchy title that has nothing to do with your subject matter or topic.  

Be Part of the Solution and NOT the Problem

Complaining, writing with negativity, and using a blog to attack others may be attractive to a certain audience, the question you have to ask yourself in this case is, "Is this the audience I wish to attract?"  When sharing your opinions and experiences where there is a negative or questionable subject matter, try to find the roses and not the thorns, something that will help and benefit your readers. 

Write With Transparency

Some Bloggers like to cut and paste from pre-written content that may not even be their own.  Not being transparent can easily be detected in ones writing.  Somehow that little 10pt font has a way of revealing more than you think. Be yourself, be sincere, be honest, and just be you.  Don't plagiarize!  As simple as this sounds, it is difficult for some, but must be overcome if you want to be a successful Blogger.

Participate - Read, Write, and Comment

This is a big and common mistake.  Taking time to read will only help you learn and grow. Taking time to write will only better your Blog post quality and increase your traffic, visitors, and business.  Taking the time to comment on others posts will only build your reciprocating visitors and traffic and will do miracles for building new and exciting relationships.

I share these thoughts, common mistakes, and suggestions with you today not because of what YOU are doing wrong, but because these are many of the things I have done wrong.  I've had to learn much over the past couple years of Blogging.  Call it trial and error, but most of what I have learned about Blogging was learned here, and by doing it wrong.  At times, I do see others doing the same things.  Sharing my own experiences and shortcomings might help you save some time and frustration as you press onward toward your own Blogging aspirations and goals. Making mistakes is how we all learn and grow. 

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Re-Blogged 14 times:

Re-Blogged By Re-Blogged At
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Rainmaker
821,133
Lyn Sims
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago - Schaumburg, IL
Schaumburg Homes

Very nicely done, suggesting what 'you' personally have done wrong.  I just can't believe it LOL :-)  you're the best.

Sep 08, 2009 01:18 PM #144
Rainmaker
78,050
Eric Middleton
Closer Look Property Inspections Inc. - Uniondale, NY
Professional Property Inspector

Hey Brad,

Thanks for the insight on blogging. I'm new to this so any help and encouragement I can get is greatly welcomed.

Sep 08, 2009 02:11 PM #145
Rainer
40,631
France and Mark Clausen
Realty Austin - Dripping Springs, TX

Hey Brad,

 

I'm a novice blogger and looking for advice. I see that including mine you've had 146 responses. How do you manage to generate such numbers? I have relevant content but have only managed a high of 5 comments.

Not feeling the love in Austin

Sep 08, 2009 03:36 PM #146
Rainmaker
296,994
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

Thanks for the tips Brad. I think we can all improve our blogging and appreciate you taking the time to share with us.

Sep 08, 2009 03:49 PM #147
Local_partner
815,758
Ricky Khamis
Amerifirst Financial, Inc. - Mesa, AZ
NMLS 173141 | CADOC 173141 - 480-339-1565

We always fall into the "hurry up" trap, thinking that the more the merrier, as apposed to content rich information. thank you.

Sep 08, 2009 04:25 PM #148
Ambassador
714,392
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Hi France and Mark - I have been blogging on AR since 02/07 and am also a staff member here which might explain the number of comments.  If you're active here, you can't help but establish great relationships that will get built over time.  Go see some of my first posts on AR, you'll laugh, I would gladly have taken 3-5 comments.  :-)

You WILL end up doing the exact same thing here if you just keep reading, writing, and commenting. Your relationships will grow, your Blogging will get better, your comments will grow, and your business will grow too.

Sep 08, 2009 05:39 PM #150
Rainmaker
401,971
Claudette Millette
The Buyers' Counsel - Ashland, MA
Buyer, Broker - Metrowest Mass

Brad:

Wonderful and helpful, as always. 

This is a great summation of what goes into a good blog.  I know that when reading other blogs, the photos are key, the variety of topics and professionalism are what draw me to them.  

 

Sep 08, 2009 08:09 PM #151
Rainmaker
592,390
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

I'll let my ego get the better of me and say you wrote number 1 for me.  I started the last extra point series challenge, and like the local content challenge as soon as I started, clients I thought had given up on the market were back in!  Busy, busy!  So I have continued toward completion...and things look to be slowing down a bit.  Could we have another challenge???  Seriously, great info, it's like the blogging commandments!    

Sep 09, 2009 06:31 AM #152
Rainer
138,306
Mike Warfel
Bauer-Reno & Assoc. - Port Huron, MI
Associate Broker

I always appreciate your tips Brad- This is another list from under your pen that I will print out and keep handy. The best point you make is it takes practice, race hourses cannot win from inside the Barn.

Mikeisrealtor- Michigans thumb

Sep 09, 2009 06:31 AM #153
Rainer
32,719
Alisa Stone Herring
Stone Real Estate Group, LLC - Panama City Beach, FL
CRS, GRI

Great post..I need to work on writing more and being myself more...it is such a leap, to go from sharing others views to writing your own down for everyone.

Thanks

Sep 09, 2009 03:26 PM #154
Ambassador
714,392
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

It shouldn't be too hard to be yourself. Why?  Cause that's who you are.  And the people who know and care about you wouldn't change a thing right?  People here and on the Internet are the same way, so have fun, enjoy life and just be yourself.  Too bad if no one else likes it, there are plenty who will. :-)

Sep 09, 2009 06:11 PM #155
Rainmaker
412,348
Mesa, Arizona Real Estate Mesa Arizona Realtor
Teri Ellis at Homes Arizona Real Estate LLC - Mesa, AZ

Brad, good list of reminders for each of us to focus on when we blog....as always great content. ;-) I TRY to be myself...;-)

Sep 09, 2009 09:31 PM #156
Ambassador
714,392
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Teri - you do a great job at being yourself.  Sure was great to finally meet you in AZ, hopefully next time we can visit and chat longer! :-)

Sep 09, 2009 09:44 PM #157
Rainmaker
322,476
Sara Homan
Coldwell Banker Ellison Realty 352-209-4044 - Ocala, FL
Realtor, Homes, Farms & 55+

Brad,

Just wanted to let you know I pulled this blog off of facebook...yes it works! 

Sep 09, 2009 10:18 PM #158
Rainmaker
206,086
Barbara Heil-Sonneck
Design2Sell - Atlanta, GA
Home Staging Atlanta

Excellent, thank you very much

Sep 15, 2009 06:50 PM #159
Rainer
126,083
Rich Murray
PMNC, Cary, NC - Cary, NC
GRI, ABR

Great tips. Thanks for sharing.

Sep 16, 2009 01:37 PM #160
Rainmaker
390,010
Russell & Tracy Lee Parker
RE/MAX Dallas Suburbs/PLATINUM PROPERTIES & MANAGEMENT - Wylie, TX
Experienced Broker & Property Managers Since 2006

Thanks Brad, now how do I bookmark posts , to keep and re-read?  

Still learning, Tracy

 

Oct 02, 2009 06:04 PM #161
Rainer
13,517
Wendy Wallace
Milavec Realty - Bosque Farms, NM

Thanks for the great information and sharing your experiences.  I'm still new and haven't wrote a blog yet...I'm a sponge absorbing all the new information. 

Oct 06, 2009 02:50 PM #162
Ambassador
714,392
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Tracy Lee - there is a "bookmark" graphic below every AR post, just click on it to bookmark and members Blog post.  :-)

Oct 09, 2009 07:28 PM #163
Ambassador
714,392
Brad Andersohn
Zillow - Nat'l Outreach Mgr & Dir. of Zillow Academy - Fairfield, CA
ActiveBrad 707.646.1876

Wendy - when or once the sponge is full, we'll be watching for your posts.  Don't get too "sponged" before you start posting!  :-))

Oct 09, 2009 07:31 PM #164
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Brad Andersohn

ActiveBrad 707.646.1876
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